Consumer Database for new web site B2C

Shuklendu / Nitin

Field-wise  Analysis  of Database of  47  Lakh Candidates  sent to  Sentient  Systems

My comments below are keeping in mind that in  www.B2CmessageBlaster.com  ( web site planned to be developed by LTIT students ) , it is this database of 47 lakhs that we treat as “ CONSUMERS “

We want the registered Subscribers of B2C ,(  potentially our 7 lakh Companies / Businesses in Resume Blast database) to be able to access database of these 47 lakh CONSUMERS and  create numerous MAILING LISTS ( demographic profiles ) , then mail-merge,

Ø  No of Messages with No of Mailing Lists

And blast their messages ( Marketing Campaigns )

Enabling the COMPANIES / SUBSCRIBERS to be able to create “ Sharply Defined “ demographic profiles , has to be our USP ( Unique Selling Proposition ) of B2C

This  process ( of creating Demographic Profiles ) in B2C , has to be very similar to a Recruiter conducting RESUME SEARCH in CustomizeResume , and then saving / storing the SEARCH RESULTS

When I looked up some Resumes at “ RESUME  ARCHIVE “ page , I noticed that , in the resume being displayed , some interesting fields ( from the view point of generating Demographic Profiles ) , are missing – although these are present in the original records sent to Sentient Systems ( Forwarded separately )

May be we had good reasons to omit these as far as the “ Needs “ of Recruiters were concerned ( in CustomizeResume.com ). This assumption needs to be re-examined

However , as far as the SUBSCRIBER COMPANIES of  B2C are concerned , they should be enabled to drill-down deeper , using these fields

Here are these FIELDS :

Column No ( in attached Excel )……………….. Column Name

O……………………………………………………….  Level  ( Designation / Title )

R  …………………………………………………………  Course ( Highest ) Degree / Diploma

AA  …………………………………………………………  Gender  ( Male  /  Female  )

BB  ………………………Age ( but we should always calculate from DOB – on fly )

K  ……………Work Experience ( Years ) – also must auto add 1 year each year

N  …………………………………………………………………  Current Salary ( very important but STATIC figures just don’t help the Marketers ! They must have latest Salary Data _ hence neglect )

The following columns / data are useful to RECRUITERS ( in CustomiseResume ) but do not help Marketers in B2C , for the purpose of creating Demographic Profiles .

What could be the reason we left these out from the resume display ?

Of course Industry and Functional Area need to be MAPPED with our MASTERS

May be we have done that !

F  ………………………………………….. Functional Area

G  ………………………………………… Area of Specialization

H  …………………………………………..  Industry

Q  ……………………………………………  Preferred Location

T  ………………………………………………  Institute

AA  ………………………………………….  Gender

Although , Current Employer / Previous Employer / Current Salary , are of immense interest to recruiters , there is no point in showing these if these are obsolete

Please give these some thought and let us discuss as soon as possible

Hcp

19^th April , 2013