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With
regards ,
From: InMobi Developer
[mailto:developer@inmobi.com]
Sent: Tuesday, January 28, 2014 9:08 PM
To: Hemen Parekh
Subject: InMobi APPetite: Android leads the global ad impression market
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Android
leads the Global Mobile Ad Impression Market.
Some
of the highlights from our Network Research in Q4 2013: Overall, the
volume of impressions was up significantly on the InMobi network
since the previous quarter. Of the growth, in-application ads
contributed to 53% of mobile ad impressions. On the device front,
smartphones accounted for 61% of total platform impressions in Q4
2013. Tablets accounted for almost 15% of the total platform
impressions, up 1.7% from the previous quarter.
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Looking
Beyond Traditional Targeting For App Developers
Targeting
has been synonymous with advertising since the advent of advertising
and is the core of any successful advertising strategy. There are
some amazing targeting functionalities designed specifically for app
developers interested in user acquisition.
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Over 100
million users being tracked via InMobi Analytics!
We
are happy to report that InMobi Analytics is seeing stellar adoption
over the past few months and striking the right chords with the
global developer community. Since August 2013, 13x apps have
integrated and are live on Analytics, and this number is growing
exponentially.
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App
Spotlight - Glow Hockey 2
From
the publishing house of Natenai Ariyatrakool, Glow Hockey 2 where he
objective of the game is simple: score goals in a game of air hockey
against your opponent. Natenai's apps were not performing as well in
smaller markets. The challenge was to optimize in areas where his
apps were doing well, and to replicate the success in specific
non-performing markets.
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Nine Mobile
Marketing Trends for 2014
2013
was a year where many businesses started to prioritize their effort
on emerging services like mobility, cloud and analytics. Mobile devices
have surpassed desktops in enabling people to do more on the internet
regardless of physical location. Here we look at mobile marketing
trends that will be big in 2014
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[Infographic]
China Mobile Market Insights
A
smartphone base of 400 million users known to spend on IAPs is enough
to make China an indispensable part of any developer's app
distribution strategy. We're sharing an infographic that covers
interesting insights about the China mobile market, the purchase and
usage behavior of their users, and the obstacles to entering this
territory.
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Upcoming
Developer Events
Mobile
World Congress - Barcelona, Spain
February 24 - 27. Link
Game
Developers Conference - San Francisco, USA
March 17 - 21. Link
GMIC - Beijing, China - May 5 - 6. Link
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About InMobi
InMobi
enables the world's leading brands, developers, and publishers to
engage global consumers through mobile advertising. Recognized by MIT
Technology Review as one of the 50 Disruptive Companies of 2013,
InMobi is the world's largest independent mobile ad network, engaging
691 million consumers across 165 countries.
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Join our growing social community, share our new
site and stay up-to-date on all of our big news.
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Follow us
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Get the App
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Privacy Policy | Terms of Services | © 2014 InMobi
The information contained in this communication is
intended solely for the use of the individual or entity to whom it
is addressed and others authorized to receive it. It may contain
confidential or legally privileged information. If you are not the
intended recipient you are hereby notified that any disclosure,
copying, distribution or taking any action in reliance on the
contents of this information is strictly prohibited and may be
unlawful. If you have received this communication in error, please
notify us immediately by responding to this email and then delete
it from your system. InMobi is neither liable for the proper and
complete transmission of the information contained in this
communication nor for any delay in its receipt.
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This
email was sent to hcp@recruitguru.com.
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