Emails (Others): RE: Welcome to The Marketing Analytics Intersect!

Tuesday 3 May 2016

RE: Welcome to The Marketing Analytics Intersect!

Dear Avinash,

I had come across your name , a few years back

Then once again , today ( somewhere looking for write-ups on BIG DATA applications , concerning job market analysis ( see my today's blog below )

At the age of 82, it is beyond me to learn Hadoop , and I am hoping someone will come forward to do this great service to our nation,

with regards,

hemen parekh

( click to see my profile )

Mumbai / hcp@RecruitGuru.com / (M) 0 - 98,67,55,08,08

www.hemenparekh.in > Blogs

www.IndiaRecruiter.net

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Tomorrow's Headlines Today ?

Take a look at the following news headlines :

# 64 million jobs created in China

( Business Line / 29 Dec 2015 )

# Employers may get some sops for creating extra jobs

( Economic Times / 05 Feb 2016 )

# 23 % Indians aged 20-24 seeking jobs

( Times of India / 23 Dec 2015 )

# 27mill SSC-pass non-grads seek employment

( Times of India / 23 Dec 2015 )

# Jobs grew 4.4 % / wages 14 % in 2013-14

( Business Line / 11 Feb 2016 )

# Labour Ministry to restructure job survey , include service

sector data ( Mint / 10 Feb 2016 )

# India's Job Crisis : Here's a plan for creating 50 million quality

jobs in the next decade : Romesh Wadhwani

( Times of India / 09 Feb 2016 )

# With focus on Mfg, Labour Min Pitches for Jobs Survey Recast

( Economic Times / 21 April 2016 )

# The Jobs Discourse : Ajit Ranade

( Mint / 20 April 2016 )

# Job growth down to 7 year low in 2015 : Labour Bureau

( Business Line / 16 April 2016 )

# No country for freshers

( Economic Times / 28 March 2016 )

Now , can you predict what will be the newspaper headlines , when it comes to the matter of " JOBS " , 2 / 3 / 5 years from now ?

There are two methods , as follows :

* Reproduce the above headlines by simply changing the year

( in the " date " ) to 2018 / 2019 / 2021

You will not be too far off !

* But if you are a " Data Scientist " , you may want to borrow from me a database of 2+ million job advertisements compiled from leading job portals over the past 8 years ( and covering job advertisements released by 50,000 + employers ) , and subject this data-set to BIG DATA analytics , to predict :

# WHO ( which company ) , will advertise

# WHAT ( vacancy name ) , and

# WHEN ( almost , to a day ), for posting in

# WHICH ( city ) , and needing

# WHAT ( Skills / Edu Qualifications ) , offering

# HOW MUCH ( salary )

You will be doing a great service to not only the Jobseekers but also to Policy Makers / Educationists / Economists / NITI Aayog / HR managers / Trade Associations / Industrialists etc

If , based on search-terms used by billions of surfers every day , Google can accurately predict an outbreak of flue in any part of the world , then , surely Indian software geeks can predict jobs !

I am surprised why Naukri / MonsterIndia / TimesJobs etc are not publishing such job related analytics on their web sites in a dynamically changing fashion , given their enormous databases

They , have even captured , BILLIONS of search queries by :

* Jobseekers searching jobs , and

* Employers searching resumes

These portals are , literally , in possession of ( what John Battelle - author of book " Google " may have said ) , " Database of Intentions " !

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www.hemenparekh.in / blogs

03 May 2016

From: Avinash Kaushik [mailto:ak@kaushik.net]
Sent: Tuesday, May 03, 2016 11:52 AM
To: hcp@recruitguru.com
Subject: Welcome to The Marketing Analytics Intersect!

Ola. Thanks for subscribing to my newsletter. It might seem a bit crazy to do email in a world dominated by Social Media (and short attention spans!)

Ola.

Thanks for subscribing to my newsletter. It might seem a bit crazy to do email in a world dominated by Social Media (and short attention spans!). But, I've come to the conclusion that building audiences only on rented platforms is a poor strategy. Hence, this experiment in earning attention.

My hope with this newsletter is to share short stories from the intersection of marketing and analytics. They'll cover tips about your career, quick tips about reports or metrics, an occasional rant about marketing craziness, frequent praise of clever digital marketing (and why it's clever), and I'll also include an occasional social media post so you have it handy here.

I plan to write a couple of times a week, the content will be private to just the subscribers (no public archive).

I want to try and make this a two-way communication. I invite you to write back with your feedback, push-back, ideas and cool finds. I'll try and reply to as many people as possible.

If you ever feel that this newsletter does not provide you something incredible and of value (my standard), you can unsubscribe.

Thank you for your attention.

-Avinash.
PS: To keep the promise made above... Here's something from the intersection... I'm a huge fan of Dieter Rams. I adore simplicity in thinking, and in design. He personifies it like no other person on this planet. Here are his "Ten Principles of Good Design", I read them every few months to remind myself of what's important...

Good design is...

1. Innovative.
2. Makes a Product Useful.
3. Aesthetic.
4. Makes A Product Understandable.
5. Unobtrusive.
6. Honest.
7. Long-lasting.
8. Thorough Down to the Last Detail.
9. Environmentally Friendly.
10. As Little Design as Possible: Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

I wrote about this on my LinkedIn page a while back. That post has more detail on each principle (as illustrated by #10 above).

You want to do great marketing, insightful analytics? Solve for simplicity.