Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday 11 July 2014

Misc


Shuklendu  /  Nitin,


*  At " Email Marketing " seminar , I met one Mr Stanley
  
   With over 17 years of experience in HR / Recruiting , he is quite knowledgeable - also advises Corporate on " Talent Acquisition " and Students / Fresh Graduates / Jobseekers , on " How to appear for Interview "

He liked what we have done in " CustomizeResume.com " and volunteered to popularize it amongst Jobseekers

Apparently , he seems to have kept his word

In the last one week I have noticed increased activity on CustomizeResume , with ,

> 6/7 new candidate registration
>  4/5 downloads of Resume Blaster app
>  4/5 downloads of My Jobs widget

However , in last one week , I tried to check the working of My Jobs , a few times but it is NOT working  !

Can you please check this to set it right  ?



" Hoarding of the World " page ( design sent yesterday )

    When someone arrives on this page , can we display the World Map ( Google ) inside the hoarding , as default  ?



*  " Compose Message " page

    Traditionally ,  book-publishers  sat as  " Gate-Keepers " , between Authors and the Readers

    As a very powerful " Middlemen " , they dictated their terms to both ( pricing - % age royalty - royalty period etc )

    Even after book-selling web sites came up 10 years back , this model was forced upon them , by book-publishers

    Until Amazon came into picture and gradually , changed the rules of the game , by :

   >  Selling books at huge discounts to printed prices

   >  Allowing many smaller book-publishers to offer their books on Amazon web site ( Amazon Market )



   Now Amazon is trying to " Eliminate " the middlemen ( the publishers ) , altogether  , by allowing / enabling the Authors to upload their books ( soft copies ) on its site and set selling prices ( I believe , both for hard copies - which Amazon will print , when someone orders it online - and those soft copies meant for Kindle e-book reader )

Amazon simply charges its " Commission / Service Fees "

Direct from Author to the Reader  !  Entire publishing industry is on the verge of elimination !

Some 40 years back , Markrting Guru , Theodor Levitt , famously wrote in his seminal essay , " Marketing Myopia " ,

" If you don't make yourself obsolete , then someone else will  "

Most likely, book publishers never read this article ! - although , after arrival of Amazon , Barnes and Noble , did try to copy Amazon - without much success since , by that time Amazon had got entrenched in public psyche , as THE ONLINE BOOK STORE

This middlemen scenario , continues today with the Advertising Industry

They are the Middlemen between the Manufacturers / Businesses and the Consuming Public

They are the " Gatekeepers " to Print Media / TV ads / Hoardings etc. You can reach these media , only thru Ad Agencies  ! Purohits !

Of late , Mobile Apps Networks and Social Networking web sites and Google / Yahoo etc are trying to eliminate these middlemen , by allowing / enabling the Businesses to compose their own Ads ( with Graphics / Images etc ) on their own and then upload on these sites

They have even gone one step further than the traditional Publicity / Advertising Agencies

They will charge the business , only is some viewer clicks on their ad  !

In B2B , we are also trying to " eliminate " these Gate-Keepers , by allowing / enabling the businesses to Compose their Ads themselves and then decide WHOM to push these to

What we lack on B2B , is :

>  The army of clever Copy-Writers and the Creative ( Graphics / Animation creators ), employed by the Ad Agencies ,  who bring LIFE  to an Ad

Such " Value Addition " is today , missing from our " Compose Message " page

If we succeed in adding such VALUE ( a " DIY - Do It Yourself " feature ) on this page , we too can eliminate the Ad Agencies !

B2B can then , become an example of " User Generated Content " , as far as Advertising is concerned  !

This , then must be our IMMEDIATE GOAL , if we want to overtake , JustDial / BizMax / YellowPages / Getit etc web sites

I do hope , in the weeks to come , you will come up with such INNOVATIONS on " Compose Message " page

Pl take a look at the attachment at the Netcore seminar on " Email Marketing "

And also at Netcore's web site to find out whether they already offer such INNOVATIVE services to clients who use their platform to push lakhs of emails

hcp

     

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