Emails (Others): FW: Soon - A India made Airbus?

Tuesday, 1 July 2014

FW: Soon - A India made Airbus?

Shuklendu / Nitin,

Look at the following email that Sanjivani sent yesterday , to 182 French Chambers of Commerce ( duly translated in French )

This was the outcome of the " Email Marketing " seminar ( conducted by Netcore ) , last friday

The speaker showed some 15 examples of , what he called, " Promotional Marketing " emails - all of which contained Images / Photos / Graphics

According to him , this is the latest trend in email marketing : Impressive and " Current Theme or Event " related photo / image , with minimal text and , at the bottom a " Call To Action " - CTA

Some emails even contained FORMS for filling in ( eg: Registration ) and REPLY

You can find many such examples by clicking " PROMOTIONS " button on right hand top corner of G-Mail

All of these PROMOTIONAL emails are enclosed inside a Border or a Frame ( rectangular )

Recipients are more attracted to Images / Photos and therefore , more likely to read those few lines of text

There is a clear and direct " Contextual Relationship " between the promo and something that the recipient has recently read / viewed / experienced in the media

Eg : India launches 5 satellites for France / Germany / Singapore , yesterday

Why ?

Because India can do this at 50 % of the cost that these countries would incur , if launched by themselves

Conclusion :

When it comes to Outsourcing , contact 2.27 lakh Indian Companies in our database

CTA :

Ask your Member Firms to " REGISTER " on www.B2BmessageBlaster.com and send out their " Requirements " ( of Goods or Services )

I feel , we should seriously consider incorporating such a FEATURE in our " Compose Message " page - and a link " Graphical Promo Message " , which , our Subscribers would feel compelled to click / view

hcp

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Sanjivani :

Can you prepare an email as described above , with a photo of PSLV C-23 rocket being launched ?

Title / Headline :

Cut Costs : Outsource to India

From: Sanjivani Kadam [mailto:dataentry1@recruitguru.com]
Sent: Monday, June 30, 2014 3:35 PM
To: Hemen Parekh
Subject: Soon - A India made Airbus?

Dear Chamber President ,

Following news could be of interest to your Member Firms , who wish to tie-up with Indian Companies