FW: Emailing: Email Service Proposal - netCORE

Kailas,

This table can also be read as follows :

Tariff....................... Minimum...........................Maximum

7 p........................ 50,000  ( Rs 3,500 )............. 250,000  ( Rs 17,500 )

6.25 p................  250,000  ( Rs 15,625 )............500,000   ( Rs 31,250 )

4.5 p ..................500,000   ( Rs 22,500 )............10,00,000 ( Rs 45,000 )

3 p ................... 10,00,000 ( Rs 30,000 )...........20,00,000  ( Rs 60,000 )

---------------------------------------------------------------------------------

This raises following questions :

#  Depending upon the slab selected , same no of 250,000 emails can cost us ,

    Rs 17,500 ............in 7p slab

    or

    Rs 15,625  ................in 6.25 p slab

   Why this anomaly ?

#  Validity is only 12 months

    That means any unutilized amount ( no ) at the end of 12 months , lapses  !

 

    This is NOT acceptable , since we are just launching our web site and have NO CLUE as to how many Subscribers will register and

    how many emails will they blast

   Irrespective of how long it takes , we should be able to FULLY utilize the full quantum of the emails purchased

#  100 Kb limit to the size of the Email

    To best of my memory , in B2B , we have kept the limit to 5,000 characters for a Marketing Message ( Shuklendu to check )

    This translates into how many KB ?

    If need be , we must work backward and re-fix the limit to some safe no of characters that do NOT exceed 100 Kb

#  The " SLAB SYSTEM " forces us to decide " Which " slab we should select , every time we consume the purchased package

 

    To do this , we need to guesstimate how many emails are likely to get blasted during the course of the following 12 months

    To remain on the safe side ( ie ; not OVER-COMMIT ), we will always " tend " to choose a lower slab ( by " No of Emails " )

    We will think ,

    " If we consume these many emails , in , ( say ) 7 months , we can always buy again another 50 ,000 at 7 p "

    So , the downside of " Conservatism " [ or lack of our ability to predict / estimate accurately ], is that we will end up , buying the 7p slab , again and again !  That works to the advantage of Netcore  !

Ideal method ( from our point of view ) will be that the moment we " cross " the Upper Limit of any slab and our cumulative consumption, till that date, enters into the next higher slab , the lower " Rate per Email " kicks in  !

Much like ( but inverse of ) our Personal Income Tax slabs

I would request you to visit Netcore office , along with Divyesh , to discuss these aspects with their sales team and convince them of our points

Feel free to seek help from Raju / Shuklendu

hcp

   

   

From: Kailas Patil
Sent: Wednesday, May 07, 2014 10:05 AM
To: Divyesh Shah
Cc: Hemen Parekh
Subject: FW: Emailing: Email Service Proposal - netCORE

Dear Divyesh,

Please find the attached Email Service Proposal (tariff) of netcore.

Regards,

Kailas Patil

From: karan mehta [mailto:karan.mehta@netcore.co.in]
Sent: 15 February 2014 PM 01:13
To: Kailas Patil
Cc: Dipti - Hunters @ netCORE
Subject: Emailing: Email Service Proposal - netCORE

Dear Kailas,

Further to the demo given for the mass mailing service (EMM & Falconide), please find attached the financial proposal.
Kindly let me know how we can take this ahead from here.

netCORE wins an Award @ IAMAI's 4th India Digital Awards Category Best Consumer Mobile Service Client Hindustan Unilever (HUL) Campaign Kan Khajura Tesan