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Sent: Monday, September 23, 2013 10:11 PM
To: Hemen Parekh
Subject: InMobi Feed - Updates from Blog, News, Press.
Sent: Monday, September 23, 2013 10:11 PM
To: Hemen Parekh
Subject: InMobi Feed - Updates from Blog, News, Press.
InMobi Feed - Updates from Blog, News, Press.
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Posted: 23 Sep 2013 06:12 AM PDT
InMobi SmartAds
and IAB Mobile Rising Stars Now Available on the Largest Independent Mobile
Ad Network
New York City, NY, September
23, 2013 – InMobi, the world’s largest
independent mobile ad network, today announced InMobi SmartAds, a dynamic and
responsive rich media ad capability based on user context, to further
personalize mobile advertising. The announcement was made at the 2013 Advertising Week event in New York
City.
InMobi SmartAds increase the ad capabilities offered by InMobi to
deliver highly personalized ads that boost brand engagement metrics. Recent
InMobi SmartAds have delivered:
§ Up to three times higher install rates;
§ Up to 10 times interaction rates; and,
§ More than three times the conversion rate of regular ads.
InMobi SmartAds enable rich media
creatives to include dynamic feeds such as live stock prices, RSS news feeds,
sports scores, or movie show times, and are influenced and triggered by
behavior based on the user context (location, weather conditions and more).
For instance, InMobi SmartAds can be used to:
§ Build recall of sporting apparel brands by associating its products
with live soccer score feeds;
§ Increase the sale of movie tickets by displaying live movie show
time feeds in an ad;
§ Strengthen a coffee chain brand by promoting hot coffee on a
cold day and iced coffee on a hot day, based on local temperature conditions;
and,
§ Promote location based ads by displaying offers at a nearest
store.
The IAB Mobile Rising Stars are
mobile creative ad formats identified as part of the official IAB standard ad
portfolio to enable brand marketers to tell bigger and bolder stories on
smaller mobile screens. InMobi supported formats include filmstrip, pull,
full page flex, and slider. These ad formats prove to garner greater user
interaction rates and deliver higher brand and message recall than standard
mobile banner ads.
“Mobile industry innovation is 10
times faster than what we have seen in the desktop world. We continue to
innovate to help brands engage consumers in a far deeper, more personalized
way through cutting-edge ad formats that are supported by our award winning
creative services teams,” said Preetham V.V., GM and Product Head of Brand
Business, InMobi. “By supporting IAB Mobile Rising Stars ad formats across
all our platforms, including InMobi Studio, we continue to provide one of the
best monetization opportunities available for our publishers.”
“Given its expansive reach and the
prominence of its rich-media authoring platform, InMobi’s commitment to
standards will help accelerate adoption of the new IAB Mobile Rising Stars ad
formats on phones and tablets,” said Joe Laszlo, Sr. Director, IAB Mobile
Center. “Advertisers understand that personalizing consumer experiences
matter the most when it comes to increasing brand engagement, and ads that
can deliver the right content, to the right person, at the right time, in a
beautiful format, will be the most effective.”
About InMobi
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries.
To learn more, visit www.inmobi.com,
follow us on Twitter @InMobi, or discover the latest mobile
insights at www.inmobi.com/insights/. Developers,
start monetizing instantaneously by downloading our SDK at www.inmobi.com/SDK.
Global Press Contact:
Julia Giona InMobi +1 (415) 828-4775 julia.giona@inmobi.com |
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