A FUTILE EXERCISE ?

Time  and  Tide  wait  for  No Man  !

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Nor does technology wait for the Supreme Court to ponder and decide !

With regard to “ Aadhar “ , SC is hearing some 21 cases for past 2 years

Yesterday , Chief Justice , Shri Misra decided to appoint a 5 judge Constitutional Bench to hear these cases and decide

One of the important issue relates to “ linking of Aadhar  with a user’s Mobile Number “

Petitioner says : This is illegal / un-constitutional

It is possible that SC may agree with his argument

But government lawyer , Shri Venugopal is not worried !

How come ?

Aadhar  ID > < Mobile Payment App / Bank Account > < Mobile Number

What is there to worry if Aadhar is not DIRECTLY linked to the Mobile Number ?

As long as it is INDIRECTLY linked  !

And it seems NPCI mobile wallet app BHIM , which is cantered around Aadhar , is about to devour / engulf , ALL other Mobile Wallet Apps , installed on millions of smart phones

( see news report below )

It is only a matter of time before ALL E-Commerce Apps will be linked to BHIM

And ALL products and ALL services will get sold / offered ON-LINE  !

If the Hon Judges of SC get to read this email , they may not want to waste their time !

MOVE TO BOOST WIDESPREAD ADOPTION OF UPI - All for Bhim, Bhim for All, as Banks to Align Pay Apps

( Source : Economic Times / 31 Oct  2017 )

Indian banks, both public and private, are set to bring their digital payment solutions under the umbrella of Bhim or the Bharat Interface for Money, in a move that could boost widespread adoption of the Unified Payments Interface (UPI).

Banks will now display Bhim as a prefix to their own UPI applications in a bid to erase confusion among users.

In turn, this will help promote UPI as the single means of payment for smartphone-based small value retail transactions, according to bankers who see this as a branding exercise similar to how merchants display payment options for credit and debit card users.

“The UPI front end of the bank apps will be changed to include the name Bhim, though this will be a nomenclature change. Eventually everything will become part of the larger Bhim family,“ said one bankers directly aware of the development.

“ This should help clear all forms of confusion among merchants accepting UPI and consumers using UPI for payments.“

Bankers in the know told ET that since BHIM has become synonymous with digital payments, it will also help people to identify with the application easily.

Further, it will also give a single identity to all the UPI apps of the different banks.

Also, this could give access to the promotional campaigns run by the government to the users of bank-led UPI apps which till now was restricted to Bhim users.

“Since there is a a wide-scale promotion campaign being run around Bhim, it has been decided through consensus that all bank apps should be renamed under the aegis of Bhim,“ said a senior public sector banker.

Bhim was launched by Prime Minister Narendra Modi, last December, as a government promoted UPI application to promote digital transactions for peer-to-peer payments.

BHIM emerged as a direct competitor for bank-led UPI apps like Axis Pay, SBI Pay, as well as non-bank UPI players like Flipkart-owned PhonePe and internet major Google's payment application Tez.

Now with the rebranding, bank-led UPI apps, for example, are being renamed as Bhim SBI Pay, Bhim Axis Pay, and Bhim RBL Pay.

National Payments Corporation of India which runs the BHIM application and manages the UPI railroads, has notified banks to place Bhim / UPI prominently at merchant checkout locations.

Industry executives are of the view that if every UPI app gets branded as Bhim, then it could have a major effect on merchant adoption of the payment interface and will also benefit non-bank payment platforms. As of now UPI adoption has mainly been driven by peer-to-peer transactions.

“All banking or non-banking UPI apps work on the same back end promoted by NPCI, since all these apps are interoperable the decision to market UPI as a common brand will help popularise it among the masses,“ said Rahul Gochhwal, co-founder of Trupay.

To know where all of this will lead to , read :

BHIM :  the  Unstoppable  [ 14 April  2017  ]

https://myblogepage.blogspot.in/2017/04/bhim-unstoppable.html

31  Oct  2017

www.hemenparekh.in / blogs