Shuklendu
/ Nitin,
Enabling
our Subscribers to construct Graphical
Marketing Messages , is not a " One
Shot " affair
I
look upon it as a " Work-in-Process
" , which will have many revisions / iterations / versions , in the weeks
and months to come
Hence
, we must NOT attempt finality /
perfection , to begin with
Our
attempt should be to introduce do-able , features / improvements , in
small steps and in quick succession-
where each modification takes less than ONE
DAY's development effort
With
every such " improvement " , we will learn ( - if we set up a form
for subscribers to give immediate feedback )
As
the FIRST STEP , I suggest making following
changes to our " Compose Message
" page :
------------------------------------------------------------------------------------------------------------------------------------
*
Provide one Search-box , which reads :
Show me Graphics / Images for ( type keyword which closely describe the product
/ service that you wish to market )
<..................................................> SUBMIT
When
subscriber enters any keyword ( say " Fridge / Insurance / TV / Software Development " etc ), enter
into Google ( Images ),
following
Search String :
<
Ads for ( Keyword ) >
Then
show those IMAGES that Google
finds , to subscribers , with a caption on TOP which reads :
--------------------------------------------------------------------------------------------------------------------------------------
"
You may want to use one of these GRAPHICS /
IMAGES in your Marketing Message . If so , copy-paste into the "
Compose Message " box "
------------------------------------------------------------------------------------------------------------------------------------------
You
may even consider showing images that appear from search string ,
"
clip arts free download for ( TV ) "
I
suppose all subscribers know how to download / copy-paste these Images into
" Compose Message " box
Important thing to remember :
Over
the years , Google has scraped / stored / indexed , billions
of Advertisements , both plain text and graphical
Google
spider has scraped these from ,
*
Corporate web sites
*
Ad Agencies Web sites
*
TV Channels web sites
*
Print Media web sites
*
Publishing web sites
*
Online / Mobile Ad Networks.........etc
Any advt published online , anywhere in last 5 years , is available
for download from Google
!
Sure
, most cannot be re-used as it is . But most can be modified easily !
And
showing these to Subscribers , gives ideas , as to what can be done
Freely
downloadable clip art can be used straight away without worrying about
COPY-RIGHT violations
ONE MORE THING :
I
do not quite remember " why " , but we are NOT allowing a casual visitor to actually use /
compose a Marketing Message
Do
you remember , why ?
If
you do not have a strong reservation , I suggest , we allow ANY VISITOR to be able to compose message - including
the facilitating feature which I described above
Only
, we disable the " SAVE "
button , unless he is logged-in as a Subscriber
We
may even provide a " DOWNLOAD YOUR DRAFT
" button ( including to , casual visitors ) clicking which , they can
download their DRAFT , - to finish / finalize it OFF-LINE , then log in and
UP-LOAD into the " Compose Message " box
I
believe modifying our COMPOSE TOOL in
this manner , will encourage many more visitors to , actually become regular
Subscribers , later on
If
there are any questions , feel free to phone
Alternately
, I can even visit your office
hcp
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