From: Hemen Parekh
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Subject: MEDIA IS THE MESSAGE
Thank You , Shri R S Sharmaji
(
Chairman – TRAI )
--------------------------------
For what ?
Thank
you for unravelling “ a RIDDLE wrapped in a MYSTERY, inside an ENIGMA “
{ with credits to Winston Churchill
}
Thank you for simplifying the lives of :
167
million Cable TV viewers
84
million DTH TV viewers
By
launching a TV Channel Selector Application Software
on your web site : https://channel.trai.gov.in/
What RIDDLE ?
From
your web site , I found that this riddle
consists of :
Definitions
……………………. 2 options ( SD / HD )
Price
/ Channel ……………….4 options ( Below Rs 5 – 10 – 20 or all )
Genre
……………………………. 10 options
Languages
………………………17 options
Broadcasters………………….
25 options
Bouquets
………………………. 322 options
Types
of Channels
# Free to Air ( FAT )……..
374 Channels
# Pay …………………………..
165 Channels
As
per one estimate , there are over 800 TV Channels in India
It
is , therefore safe to assume that not all of these have submitted to TRAI ,
their pricing details
(
Source : https://ultra.news/t-t/42890/full-list-broadcasters-announce-332-pay-channels-star-leads
)
How UNRAVELLED ?
TRAI
web site must be complimented for providing a very “ User
Friendly “ interface which enables a subscriber to , step by step ,
select following:
Genre
Price
Broadcaster
Language
HD
/ SD
Pay
Channels ……………. ( with individual prices )
Free
to Air Channels…. ( with individual prices )
Bouquets……………………
( with bouquet prices )
I also appreciate the following features :
Optimizing your selection
( App pointed
out that I can add one more channel for same total price . It even “
recommended “ which one ! )
Previewing selection made and re-working any
number of times
Downloading ( as PDF ) selected channels list –
with prices
What is the limitation of TRAI present site ?
As
it stands now , this “ Channel Selector Application
“enables one to try out various combinations of channels , to figure out
how much each combination will cost you per month . It stops there
For
actual selection / payment , a subscriber still needs to login to the web site
of his broadcaster ( some of whom have designed their user interface with
the sole objective of confusing the subscribers ! )
For
a proof of above statement , click :
I am not alone in asking :
Why
should a subscriber get tied to just ( any ) one
broadcaster ?
Why
am I held a captive hostage of one subscriber ?
– with its dish and set-top box ?
Why
can’t I choose a combo of individual channels
offered by several DTH broadcasters ?
Why
can I not have a “ Selection Portability “ across all DTH broadcasters ?
How to “ democratize “ TV viewing ?
Let
TRAI launch………www.ChannelAggregation.gov.in
All
TV owners to register here with Name / Address / Aadhar / PAN etc
For
renewals , subscriber will need to enter Password / Subscriber No
Subscribers
to be able to select any combination of those 800 Channels and make online
payments on this web site, which amount TRAI will pass on to broadcasters
TRAI
to pass-on this data to ALL concerned broadcasters with details of channels
selected by each subscriber
There
will be one universal common Set-top box / Dish antenna / Remote
At
some later date , software may be modified to deliver “ ADVT LESS “ channels ,
for a higher monthly rates
All
renewals to take place on this web site
What are the benefits of this proposal ?
Substitution
of current complex TWO STEP approach with a simple ONE STEP
Elimination
of disputes between broadcasters / subscribers / MSO / TRAI
Better
regulation by TRAI of the TV business through real-time data
Transparency
in respect of TRP ratings / Broadcaster – MSO subscriptions
Real
time TV usage statistics on TRAI web site, in following categories :
# City – Region – Genre – Language –
Broadcaster – Pay – FTA – HD/SD
Knowledge of such sharply defined /
accurate and real time “ Customer Preferences “ would greatly help online
advertisers , who currently spend Rs 24,428 Crore on TV advts - ( 39 % of
total all-India ad spend on all media put together )
Feedback sent to TRAI through :
Dear
Shri R S Sharmaji,
You
have done a tremendous job
Congratulations
on simplifying the selection process and for bringing in unprecedented
transparency in, what was so far, an EVIL SECRET on part of the TV Broadcasting
Industry
With
this initiative, you have set an example to all other REGULATORS of businesses
One suggestion :
Push
through an INTEGRATION of your platform with the E Com web sites of all those
TV Broadcasters , whereby both become a MIRROR IMAGE of the selections (
database ), and payments made / account status , made by each and every
TV Subscriber . Today , these remain a mystery to TRAI
Thanking
you once again for this shining example of
E-Governance !
=========================================================
This Email sent to :
Shri
R S Sharma , Chairman ………….cp@trai.gov.in
Shri
S K Gupta , ………………………………… secretary@trai.gov.in
Syed Tausif Abbas………………………………advmn@trai.gov.in
Kaushal Kishore………………………………… advfea1@trai.gov.in
=========================================================
25
Jan 2019
Rsvp
: hcp@RecruitGuru.com
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