Of late , online / offline Media are full of dozens of
articles re the latest guidelines / norms issued by the Government re E -Commerce ( - although, the DRAFT E Com Policy is
getting ready for last 30 months ! )
Experts on panel-discussions on TV Channels are arguing for
and against the new norms
But Mukesh
Ambani is not wasting any time reading those articles or watching
those panel discussions !
He is busy re-writing the rules of the E Commerce Game by creating
a Hybrid Model of E Commerce , called " F - Commerce " Call it ,
Future of Commerce
To know how this will look , read :
=====================================
Mukesh has the last laugh !
A
few days back , Commerce Ministry announced FDI norms / guidelines in relation
to E Commerce
This
was done, even as DRAFT of the new E Commerce Policy is
yet to be released ( - a “ work in process “ for past 2
years )
Briefly
, it reads :
· E-Marketplace players cannot sell products of
companies in which they hold a stake. Such an ownership or control over the
inventory will render the business ( market-based model
), into an “ Inventory-based “ model
· Inventory of a vendor will deemed to be controlled
by an e-commerce marketplace entity if more
than 25 % of purchases of such a vendor are from the “ marketplace
entity “ or its group companies
· E-commerce
marketplaces to furnish certificate and
report of statutory auditor annually to RBI confirming compliance
· E-commerce
marketplaces are allowed to support services
to sellers, such as
# WAREHOUSING
# LOGISTICS
# ORDER FULFILLMENT
# CALL CENTRE
# PAYMENT
COLLECTION
· E-Commerce
companies with foreign funds have to compulsorily operate as a “ marketplace “, as FDI is allowed only in such
models, and not in “ inventory-based “ ones
[ Under an “ Inventory-based
“ model, companies can sell their “ own “ items , whereas in a “ marketplace “ model, they can only serve as the
link between buyers and vendors ]
· E-commerce
“ marketplace “ entity should not mandate
any vendor to sell any product exclusively on its platform
=========================================================
QUESTION :
· What
is the E-Commerce “ model “ of Reliance Retail
[ RR ]-
Is it a “ Marketplace
“ model or an “ Inventory-based “ model ?
Ask
Mukesh Ambani and
very disarmingly , he will say :
“
Oh , ours is a “ Hybrid
Model “ and therefore it is outside the purview of
the guidelines / norms just announced
It
makes us “ F-Commerce “ – short for FUTURE of COMMERCE
“
F-Commerce for the following reasons :
[As
envisaged in : https://myblogepage.blogspot.com/2018/07/ma-da-x-4000000.html
]
SALES :
All of your merchandize will
be available for selection / ordering on our ONLINE web portal
This online presence of your
merchandize will expand / extend your " reach " to thousands of
consumers in your neighbourhood
You will need to only focus
on OFFLINE ( across-the-counter ) sales to consumers who walk into your store
For OFFLINE sales , we will
install in your stores , all the necessary Computers / POS terminals / Routers
/ Internet Connections / Mobile Wallet Payment systems and an end-to-end ,
RETAIL MANAGEMENT software
All of your OFFLINE sales
data will get transferred to our Central Server
SUPPLY :
We will deliver to your store
, all merchandize on " Consignment " basis
This means , you do NOT need
to pay us for what we deliver to you store !
Till sold , all goods in your
store will be our " stock "
This way , you do NOT need
any " Working Capital " as far as your stocks are concerned
We will also tie-up with the
manufacturers
You don't need to have any
interaction / dealing with the manufacturers
INVENTORY :
On a continuous basis , our
web server will keep a track of each and every item of merchandize sold from
your stores
Our Server will calculate ,
your " Stock Movement "
Based on this data , our
Server will compute / set for each item :
# Minimum Stock
Level
# Alarm Stock
Level
# Stock Re-Order
Level
# Re-Order
Quantity ( Minimum Batch Size )
Based on this logic , our
Server will instruct the relevant " Merchandize Manufacturers " ( or
their dealers / stockists ) , to deliver the stipulated " Re-Order
Quantities " to your stores
A " Re-Order Instruction
intimation " , will get delivered to your computer
Upon arrival , you will need
to update the data
From time to time , our
Software will also figure out your current stocks of " Extremely Slow
Moving " and " Obsolete / Expired " items , and arrange for
" Return Delivery " , which you will need to enter in your database
DELIVERY :
Not only we will deliver the
merchandize to your store , but we will also pick up " Ordered Items
" ( for ONLINE orders only ) , from your store and deliver the same to
your customers !
Initially we will employ
manual " Delivery Persons " for this but , before long , we will
deploy a fleet of autonomous DRONES for this purpose
This fleet will cover "
Kirana Stores " and " Online Customers " , located in
pre-designated areas , covering 4 sq km ( 2 km x 2 km )
We are in talk with www.What3Words.com , to enable precise
delivery through your 10th floor window !
These drones will get their
" Delivery Instructions " directly from our Web Server , for all
ONLINE orders
When these drones arrive at
your Store to pick up the items ( to be delivered ) , they will transfer ( Blue
Tooth / NFC ) and display on your Computer screen , following data :
# Online Order Number /
time / date
# Items covered with
description / value of each
# Customer Name /
Address
# Mode of Online
Payment / Bank Details
# Your online account
CREDIT details , giving,
( Sales
Value ) - ( Purchase Price )
" Purchase
Price " of goods in your stock will be
based on
FIFO method
FINANCE :
As
explained earlier , you will have a bare minimum need for " Working
Capital " , since all of your stock will be on " Consignment "
basis
We will collect the " ONLINE PAYMENTS " directly from the customers and " Credit " the same to your " online sales account " with us
Against same account , we will " Debit " the " purchase price " ( price at which you purchase the merchandize from Reliance ) of the goods sold
Our server will also take care of all GST payments and filing of GST returns
As far as OFFLINE sales is concerned , all the data captured through POS terminal will get transferred to our Central Server
We will collect the " ONLINE PAYMENTS " directly from the customers and " Credit " the same to your " online sales account " with us
Against same account , we will " Debit " the " purchase price " ( price at which you purchase the merchandize from Reliance ) of the goods sold
Our server will also take care of all GST payments and filing of GST returns
As far as OFFLINE sales is concerned , all the data captured through POS terminal will get transferred to our Central Server
MARKETING :
Not only will we carry out all marketing for your ONLINE sales , we will help you with your OFFLINE marketing , through introduction of the following technology-enhanced features :
# Arranging a better display of merchandize on your shelves / re-arranging of shelves
# Introducing Augmented Reality ( AR ) for clothes / fashion goods in " Trial Rooms " for giving the customers , an experience of " touch - feel - looks "
# Introducing Robots to answer customer inquiries
# Eliminating " Check Out Counters " , based on " Payments through Bio-metric Recognition " of customers
# Embedding RFID sensors in each item of merchandize and RFID readers embedded in Shopping Carts
# Improving your window display thru rotation
# Introducing music
# Eventually replacing " Physical " merchandize with " Holographic Display " of merchandize on your store shelves !
===================================================
Apparently
, Mukesh seems to have come up with his “ F-Commerce
“ model , after reading the following :
[
source :
" E- Commerce and Foreign Direct Investment " are the " Special Theory of ECONOMY " , whereas " Commerce and Investment " are the " General Theory of ECONOMY "
The best
that the Committee can recommend is adoption of the following ,
Parekh's , " 3 Laws of E-Commerce
Economy " - to be incorporated as 123rd Constitutional Amendment
( with
apologies to Isaac Asimov's 3 Laws of Robotics ! ) :
LAW
# 1 :
Asimov :
A
robot may not injure a human being or, through inaction, allow a human being to
come to harm.
Parekh :
Rules /
Regulations of E-Commerce shall not come in the way of unfettered creation of
SELF EMPLOYMENT
Any
existing Law / Rule / Regulation that hinders a person to become Self Employed,
shall be treated as ultravires
Further ,
any Law / Regulation of " E-Commerce / FDI " which slows down
Investment ( Foreign or Local / Official or through channeling of BLACK MONEY
), shall be treated as " bad in law " and struck down
LAW # 2
Asimov
:
A robot must obey the
orders given it by human beings, except where such orders would conflict with
the First Law.
Parekh :
Laws / Regulations
governing " E-Commerce / FDI " shall be subservient to Laws /
Regulations governing " Commerce / Investment " .
Whenever any Public Authority / Court
finds conflict between the two , laws / regulations governing "
Commerce/ Investments " , shall prevail under all circumstances , and in
favor of the self employed
LAW
# 3
Asimov :
A robot must protect
its own existence as long as such protection does not conflict with the First
or Second Laws.
Parekh :
Laws / Regulations of " E-Commerce /
FDI " which get over-ruled under LAW # 2 , shall immediately " Self
Destruct " in favor of unobstructed progress of TECHNOLOGIAL ADVANCES
=======================================================
01
Jan 2019
RSVP : hcp@RecruitGuru.com
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