Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday 21 August 2015

WHO WILL OBSOLETE WHOM ?


Dear Aditi ,


Feel free to share my today's blog with your friends

regards,

hemen uncle

(M) 0 - 98,67,55,08,08

www.hemenparekh.in  >  Blogs

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WHO     WILL      OBSOLETE      WHOM     ?


Some 40 years back , marketing guru Ted Levitt wrote in his seminal essay ,

Marketing Myopia " :

"   If you don't make yourself obsolete , someone else will  "


It is high time , traditional Indian Businesses/Industries ask of themselves :

Who is about to make me obsolete ? From where does my threat come ? "

It seems like the aging Goliaths of India are about to take on by the Davids of the new-born Start-Ups !

It is :

>    Brick & Mortar Retail.........Vs........ E Commerce Portals

>    Full Service Banks ............Vs.........Payment  Banks

>    Estate Agents.................. Vs........ Real Estate Portals

>    Recruitment  Agencies....... Vs........ Job Portals

>    Auction Houses.................Vs........ E Bays of the World

>    Advertising Agencies......... Vs ........Google / InMobi ( and ilk )

>    Security Agencies............  Vs.........Remote  Security  Services

>    Own Local Factories...........Vs.........FoxConns / Flexitronics etc

>    Local Grocery Store...........Vs.........Hyper Local mobile apps

>    Marketing Agencies...........Vs......... www.B2BmessageBlaster.com

>    Credit Card Industry......... Vs........ Mobile Wallets

>    Fossil Power Stations........ Vs........ Solar / Wind Power plants

>    Delivery Boys / Girls..........Vs........ Drones

>    Music Labels ( Records ).... Vs........ Music Streaming Services

>    Text Books.....................  Vs......... Pre-loaded Tablets

>    Unit House Construction.... Vs......... 3 D Printed Pre-Fab houses

>    Own Servers...................  Vs......... Cloud based Computing Services

>    Own Service Departments..... Vs...... Full Service Agencies

>    Car Drivers..........................Vs....... Self Driven Cars

>    Taxis Services...... .............Vs...........Uber / Ola etc

>    Marriage Brokers............... Vs.......... Matrimony / Dating sites

>    Physical Classrooms...........Vs........... Online Education

>    Customs Barriers.............. Vs........... Online 3D Manufacturing



The list just does not seem to end  !

And , in every case , Information Technology / Digitization , is the driver of the Change

It is time , traditional Indian business persons stop feeling uncomfortable / threatened by the Start Ups

It is time they realize that :

>   There are no exclusive domains of expertise

>   There is no protection under the former " License Raj " System

>   There are no insurmountable " Industry Barriers "

>   There are no inbuilt / inherent advantages in any Industry

>   Entry-levels are getting lower and lower , in all industries

>   Chaos Theory prevails ( remember , " A butterfly flapping its wings in
     Brazil , brings floods in India "  ? )

>   National Borders cannot stop winds of change , which blow through
     internet / mobiles / TV ( - and soon 3D Holograms ? )

>   Of  the World's 800 million starving ( mal-nourished ) persons , nearly
      400 million live in the Northern States of India

>   Within 5 years , 100 million starving Africans will run-over Europe ,
     forcing a drastic lowering of Europe's " Standard of Living " , and an
      " Averaging Out of Un-Employment " across the World

     As a result , Europe will buy less from India !

>   If till yesterday, " Necessity was the mother of Invention " , today it is

     "  Threat of obsolescence is the mother of Innovation "

Alvin Toffler ( author of " The Third Wave "- 1980 ) , recently said

, “ In our society everything we know is changing so rapidly that our heads are filled with obseledge, obsolete knowledge. How much of what we know is already obsolete or on its way to being obsolete ? ” 

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hemen  parekh

21  August  2015

    



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