BIG TIMES ARE AHEAD

shuklendu.baji@sentientsystems.net

nitin.ruge@sentientsystems.net

Shuklendu / Nitin ,

Yesterday , I talked to you about the following report that appeared in Economic Times on 25th inst

If the consultancy fees are going to be Rs 150 Crores , then the total Media spend of MakeinIndia , during the current year could well exceed Rs 1,000 Crores  !

As mentioned by Shri Amitabh Kant , another agency ( some IT firm ) is in the process of revamping the web site of Make In India , which is expected to be ready , presumably before PM Modi's talk from the ramparts of Red Fort on 15 Aug

DIPP's target is to raise the current no of daily visitors to the web site , from 5,000 to 60,000 !

As I mentioned in my earlier email , even if just 1 % of the visitors click on the link , " Find Indian Partners " ( promised by Shri Kant to display it prominently on their homepage ) , we could have a huge traffic  !

It is of utmost importance that our next feature ( Who is investing in India ? ) , not only gets uploaded much before 15th Aug , but already carries , at the time of launching , a live searchable database of 200 / 500 records of planned / proposed / actual investments from some 20 / 30 different countries

This is why , we need that INPUT page , by end of this week

Even as Sanjivani / myself start entering data into this page , we will discover shortcomings and request for improvements  !

We definitely need a hyperlink in the DISPLAY page , which will take the visitor to the SOURCE of the news ( whenever taken from any Online web site )

I , once again offer to visit your office ( tomorrow , if so desired ) to exchange thoughts on how we can make this feature , a IRRESISTIBLE POWERFUL MAGNET for the foreign visitors

If we succeed in doing this , I feel confident to be able to convince Shri Amitabh Kant to place on revamped MakeinIndia web site , another hyperlink to this page  !

For B2B , this is the last chance !

hcp

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MUMBAI:

The government has selected GroupM's Mindshare and WPP's outdoor unit Kinetic Worldwide as media agencies for Prime Minister Narendra Modi's `Make in India' initiative, which aims to encourage manufacturing in the country.

Both agencies are owned by WPP, the world's largest communications services group, and have been signed on for three years.

While Mindshare and Kinetic will handle media planning, implement strategies and carry out media audits, the Department of Industrial Policy & Promotion (DIPP), which is implementing the programme, will buy media in India and overseas directly through the Directorate of Advertising and Visual Publicity ."The agencies will get consultation fees," a source said.

"We have reached the final stages and these agencies are in the process of getting selected," Amitabh Kant, secretary, DIPP, told ET.

On speculation that the department was scouting for a public relations firm for the campaign, Kant said, "We do not need a PR agency." He added that DIPP will spend Rs 100/150 crore annually on the `Make in India' campaign.

Prashanth Kumar, CEO of Mindshare South Asia, said, "It's a privilege to be working with the government of India.And we wil .. 

Confirming the development to ET, Amit Sarkar, COO of Kinetic India, said, "We will be building outdoor strategies for the `Make in India campaign."

A top official said the DIPP is likely to take the `Make in India' campaign to South Asia Middle Europe, the US and Africa in the near future.

"The campaign will be led by outdoor and followed by digital. DIPP is expected to spend upwards of Rs 85 crore annually just on the outdoor campaign. It will use traditional media  .. 

Last year, the government selected advertising agency Wieden+Kennedy India to craft a brand identity for `Make in India.' A silhouette of a lion representing 25 industry sectors as the logo of `Make in India' was created to drive the message.

The `Make in India' campaign at Hannover was handled by Kinetic, said a top official. From hoardings in the fairground to branding on public transport to brand activation inside malls, the airport and on the streets of Germany, Kinetic was s .. 

Read more at:
http://economictimes.indiatimes.com/articleshow/48212069.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

In June this year, DIPP invited proposals from media agencies. The objective of the campaign is to generate awareness about the investment opportunities and prospects of the country, to promote India as a preferred investment destination in the source markets overseas and to increase India's share of global FDI."

Read more at:
http://economictimes.indiatimes.com/articleshow/48212069.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

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