FOR YOUR CONSIDERATION

Dear Amitabh ,

I just came across the following page on the web site of

Ministry of Women and Child Development

http://pib.nic.in/newsite/pmreleases.aspx?mincode=64

I reproduce below , the full text of the Ministry's Press Release

You will notice from the portions highlighted ( by me ) that the Collaborative Partnership between the Ministry and the PRIVATE firm Celltick , is very much the same that I have been trying to establish between B2B and MakeinIndia

In this regard , the " Expression of Intention " that both , you and I have repeatedly made over the past one year , are no different than those made by ,

>  Shri V Somsundaran , Secretary , Ministry of Women and Child Development

and

>  Shri Abraham Punoose , Managing Director , Celltick India Private Limited

In the light of the foregoing , I once again request the DIPP COMMITTEE , to reconsider its earlier decision and permit hyperlinks from MakeinIndia to B2B web site

Awaiting your favorable response ,

hemen  / 0 - 98,67,55,08,08

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Press Information Bureau
Government of India
Ministry of Women and Child Development
29-October-2015 15:43 IST

WCD Ministry launches a new initiative to spread awareness about Beti Bachao Beti Padhao Scheme

The Union Ministry of Women and Child Developmenthas launched a new initiative to spread awareness about the Beti Bachao Beti Padhao (BBBP-Save the girl child, Educate the girl child) Scheme of the Ministry.

The initiative has been launched in partnership with Celltick Mobile Media India Pvt. Ltd. to generate awareness about BBBP Scheme to an estimated 100 million mobile users in India.

This campaign is aimed at promoting gender equality and the significance of educating girls.

There has been a steady decline in the Child Sex Ratio (CSR) across India, with 918 females born per 1000 males as per the Census of 2011.

Through the Celltick managed mobile services based on its patented Live Screen platform, available to over 100 million users in India, the user is able to get messages that they can interact with on the homescreen of their device, enabling ease of use in accessing information about BBBP.

 The platform provides a means to reach users based on their location as well as their language of preference.

 Working with all the major mobile operators across India, the Beti Bachao, Beti Padhao campaign will be executed to reach over a 100 million users in India. The service will direct users to access more information about it. 

The Beti Bachao, Beti Padhao campaign will be the first time that Celltick has teamed up with the Government of India for a social initiative. 

“We are happy that Celltick is committed to the cause of improving the Child Sex Ratio in India and therefore, contributing to promote the issue of gender equality and significance of educating our daughters to mobile users in India,” said Shri V. Somasundaran, Secretary, Ministry of Women and Child Development

“The Beti Bachao, Beti Padhao campaign is very important to us and we are happy to work with the Government to create wide awareness of such an important initiative in promoting gender equality in India,” said Abraham Punnoose, Managing Director, Celltick India.

 “We are always keen to use the power of our next generation mobile platforms for the greater good of people around the world and shall endeavor to make this a great success in India.” 

The Ministry of Women and Child Development is the nodal ministry for the Beti Bachao Beti Padhao Scheme being implemented jointly with the Ministry of Health and Family Welfare and Ministry of Human Resource Development.

 The Scheme is targeted at improving the Child Sex Ratio through multi sectoral interventions including prevention of gender biased sex selection and promoting girls’ education and her holistic empowerment. 

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