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From: Airpush [mailto:marketing@airpush.com]
Sent: Thursday, May 15, 2014 7:48 PM
To: Hemen Parekh
Subject: Ticket to Earnings Newsletter - Top News Stories in Mobile This
Month
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Interesting Fact of the Month: Mobile Devices Will Outnumber Humans by 2016
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Dear Hemen,
In this month's "Ticket to Earnings" newsletter, we find out more
about advertiser ID, investigate the pros and cons of 3rd party app
stores and highlight the new Bundled SDK program from Airpush.
Understanding
3rd Party App Stores
 In July 2013, the race to one
million apps between Google's Android operating system and Apple's iOS
ended when Google's VP of Android product development Hugo Barra
announced that the Google Play store had finally grown to contain more
than one million applications.
With 50 billion apps downloaded to smartphones and tablets across the
Android ecosystem, Google Play effectively became the big guy in the
world of mobile apps.
But if you thought that Google Play was the only game in town for the
little green robot, you'd be wrong. In fact, there are quite a few
alternative Android app stores around where you can download apps to
your smartphones and tablets without ever going near Google Play. This,
of course, may seem anomalous to Apple loyalists, as iOS users still
have all but one destination from which they may procure apps.
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Google's
New Advertising ID: Is it Good News for Mobile App Developers?
New app development has surged in
recent years as app developers have come to realize that monetizing
apps with mobile advertising is a viable way to real and reliable
revenue streams. As mobile ads become more relevant and targeted -
something made possible through advanced user data - developer paydays
and advertiser payoffs are trending higher.
In order to better track users and monitor the cash that in-app
advertising generates, unique identifiers were developed for use on
mobile devices like smartphones and tablets, something that has
inflamed privacy issues with many consumers. In response to growing
privacy fears, Google recently announced their new Advertising ID.
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What
is Mobile Real Time Bidding?
Mobile Real Time Bidding (RTB)
is at the intersection of two of the fastest growing areas within
digital advertising as a whole, programmatic buying and mobile
advertising.
Market intelligence firms such as Forrester, IDC, and Parks Associates
have all been monitoring the growth in online RTB and made various
estimates on its current size. Using round numbers and comparing the
available estimates, RTB as a whole is approximately a $3 Billion
industry in the U.S. in 2013 and forecasted to grow to approximately $9
Billion by 2016. Worldwide spending via RTB may reach $14 Billion by
2016.
Meanwhile, according to eMarketer, U.S. mobile advertising revenue will
grow 77.3 percent from $4.11 Billion in 2012 to $7.29 Billion by year's
end.
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Understanding
the Massive Shift to Native Advertising
For the advertisers and marketers
who are only taking notice of native advertising in 2014, it isn't
sufficient to merely recognize the expansion of digital advertising's
hottest tactic today. It's exceedingly important to understand why the
shift toward native advertising is happening across the marketing
spectrum in the first place.
"It's a simple premise," says the team at MDG Advertising.
"If you want to engage online consumers, give them more of what
they go online for in the first place. Advertisers are doing just that
by shifting to paid content that's similar in nature to and displayed
in the same format as the editorial content surrounding it. The idea is
to get consumers to click on and then share these 'native ads' with
others."
A new infographic from MDG Advertising takes a deep dive into native
advertising and imparts valuable insight into this new phenomenon and
why native advertising has not only arrived, but why it may be here to
stay.
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Mobile
LBS Generating Impressive Revenue
Mobile location-based services
(LBS) are now being accessed by 60% of all mobile users, according to
research conducted by Berg Insight. This number will continue to grow,
and in turn increase mobile LBS revenue in North America from $1.8 billion
in 2013 to well over $3 billion in 2018.
However, the definition of mobile LBS is not consistent across all
audiences - with the primary difference being specific advertising
formats.
BIA/Kelsey considers mobile LBS to be far broader than Berg Insight.
Due to this difference in definition, BIA/Kelsey reports 2013 revenues
as $2.87 billion and estimates that mobile LBS will grow to well over
$15 billion by 2018.
What both firms can agree upon is that geo-targeted ads are the future
of mobile advertising. In 2013 it accounted for around 40% of mobile ad
spending, and will reach around 52% by 2018.
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Apple,
Google at War Over Mobile Games
Long at war in the mobile space,
Apple and Google are now warring over mobile games with an intensity
previously reserved for other - and much bigger - aspects of their
competing ventures.
But according to a new report from The Wall Street Journal, Apple and
Google are seeking to dominate the most profitable category of mobile
apps: videogames.
"The two Silicon Valley giants have been wooing game developers to
ensure that top-tier game titles arrive first on devices powered by
their respective operating systems," the WSJ reports.
Sources connected to both companies confirm to NativeMobile that there
is no exaggeration behind the headlines, which suggest that Apple and
Google are attempting to incentivize exclusive deals for mobile game
makers like at no time in the past.
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Airpush's
Bundled SDK Program
Airpush's Bundled SDK Program is the most profitable developer
monetization solution ever released.
Developers can now earn up to $.04 PER INSTALL for new users, in
addition to the industry leading advertising CPMs and the world's
highest global fill rates.
- Up to $.04 Per Install + Leading eCPM Revenue
- SmartWall Ad Units
- Banner Ad Units
- Personalization Add-On
- Google Play Store Compliance
- Zero-Fee Weekly Payments
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This
email was sent to hcp@recruitguru.com.
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