Nitin
I tried to reach you twice , yesterday but could not
I hope you have received my last 2 emails
hcp
From:
noreply+feedproxy@google.com [mailto:noreply+feedproxy@google.com] On Behalf
Of InMobi Feed
Sent: Thursday, November 07, 2013 9:19 AM
To: Hemen Parekh
Subject: InMobi Feed - Updates from Blog, News, Press.
Sent: Thursday, November 07, 2013 9:19 AM
To: Hemen Parekh
Subject: InMobi Feed - Updates from Blog, News, Press.
InMobi Feed - Updates from Blog, News, Press.
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Posted: 07 Nov 2013 04:00 AM PST
App developers continuously strive
to create more innovative and more engaging apps, and once their app is ready
for the world, they look to acquire new users, engage them, as well as
monetize their entire user-base. However, the cost to acquire new users
grossly outpaces monetization, creating the need to maximize the lifetime
value (LTV) for each user. In addition, different ad networks deliver users
with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to
maximize my ROI?
Previously InMobi launched two
products – InMobi Ad Tracker (IAT) to track campaign performance across ad
networks and InMobi Lifetime Value Platform (LTVP) to maximize the LTV for
each user. The benefit to app developers was to garner a deep understanding
of their user base and act upon these insights. These two products were a
step in the right direction but were limited in their ability to analyze the
true ROI for the app developer. To solve this ROI problem, we merged IAT and
LTVP to give birth to InMobi Analytics. Now app developers can not only track
the true ROI of their advertising spend by tracing user LTV back to
acquisition sources, but also analyze user behavior, user engagement to
derive insights and take action on them!
Typical conversion tracking
solutions measure the performance of an ad network based on the number of
clicks and installs it delivers. This completes only half the ROI equation by
gauging the cost of user acquisition. InMobi Analytics does this seamlessly
by allowing advertisers to track campaign performance across more than 40 ad
networks and feedback these signals to the ad servers and improve campaign
effectiveness. To solve for the remaining part of the ROI puzzle, InMobi
Analytics measures the value generated by these acquired users, giving app developers
a view of their true ROI.
And thats not all. InMobi
Analytics allows app developers to maximize the LTV for each user through the
insights, segments and actions paradigm. This entails a deep understanding of
each user and optimizing his/her value based on acquisition, monetization and
engagement dimensions. Building such capabilities in-house requires technical
expertise on big data analysis and predictive modelling, which can be an
expensive and time-consuming process. InMobi Analytics, on the other hand, is
a free, user-friendly solution designed to fulfill all your analytics needs.
Further, it is pre integrated with the InMobi SDK, eliminating the need for
adding another SDK to your app. InMobi Analytics can help unlock your app’s
true potential by monetizing your non-paying user base through user
segmentation, improving your app design by analyzing user interaction and
drop offs, promoting virtual goods to the right user segments,
cross-promoting your other apps through house ads, rewarding your engaged
users and a whole lot more…..
Learn more by visiting www.inmobi.com/products/inmobi-analytics.
Visit the SDK download center to download InMobi unified SDK and get started
today! For any further queries, please drop a line to developer@inmobi.com and we will get back to you
within 24 hours.
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