Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Monday 11 November 2013

FW: InMobi Feed - Updates from Blog, News, Press.


Shuklendu


I did receive your SMS saying you will resume today

You must have seen my earlier 2 emails to Nitin re B2B development

He has indicated completion by 19th

Just 8 days from today

It could well happen if you personally review the progress with Nitin / Rahul , on daily basis

I propose to visit your office on Saturday - 16th - to review

But Nitin should feel free to show me the actual development thru TeamViewer on a daily basis , instead of waiting till saturday

It is ESSENTIAL that all the features that we discussed during my last visit to your office - and reiterated in my last email - are definitely incorporated

We have only ONE chance to WOW a visitor , viz : his very FIRST visit to B2B

hcp

From: noreply+feedproxy@google.com [mailto:noreply+feedproxy@google.com] On Behalf Of InMobi Feed
Sent: Saturday, November 09, 2013 9:33 AM
To: Hemen Parekh
Subject: InMobi Feed - Updates from Blog, News, Press.

InMobi Feed - Updates from Blog, News, Press.

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Posted: 08 Nov 2013 05:23 PM PST
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By Will Freeman, November 8th 2013 at 10:40AM
We peer inside the latest release of the cross-platform development SDK and its featured partners
The Marmalade SDK has long courted a reputation for letting developers build cross-platform C++ games rapidly and with ease. And now Marmalade 7 is here, meaning the tech has become not just increasingly powerful and flexible, but even faster and more accessible.
Of course, the new update to the SDK introduces numerous optimisations and bolstered features, but it is the new ease of access that is perhaps most significant.
“We’ve really focused on improving the user experience,” explains Marmalade’s head of SDK Tony Waters. “One of the real advantages of Marmalade has always been that it is so open and flexible, and there’s literally hundreds of different ways you can use the product. For our most experienced users that’s great, but our new users can almost be bewildered by the sheer number of options and plug-ins and extensions available.”
THE FULL SPREAD
And so it is that, from a user experience perspective, Marmalade has been reworked to be more welcoming to developers that are new to cross-platform. There is a range of new tutorials and templates available, and significantly, a new initiative named Featured Partner Integrations.
This scheme will offer those who download Marmalade 7 access to additional tools bundled with the SDK and documentation. Each is a longstanding Marmalade partner, providing everything from analytics to promotional tools. The idea is that Marmalade does not just deliver a complete SDK, but also a wider ecosystem for the creation, monetisation, promotion and player retention of a game.
“It’s all supporting the main focus of the Marmalade 7 product, which is that Marmalade is the fastest way to build cross-platform C++ games,” confirms Waters. “By bringing all of these elements together, you have got all of those things at your fingertips, in one place.”
The update is something the Featured Partners themselves also seem hugely enthusiastic about; evident in comments from Martin Koppel, co-founder and COO at global payment platform Fortumo.
“The entire logic behind Fortumo is making developers’ lives easier,” states Koppel. “Mobile payments used to be difficult to implement as each operator required a separate integration and fees were pretty high. With mobile payments bundled into Marmalade, a monetisation solution is built into the app seamlessly – providing a faster time to market, extensive coverage, high conversion and eventually bigger profit.”
Flurry specialises in analytics and advertising technology, and its senior director of games business development Dan Laughlin adds: “Now, Marmalade users will have the industry-leading Flurry Analytics service and Flurry AppSpot monetisation tools working right out of the box. With M7, developers can start analysing user behaviour, creating ad spaces, and flip the switch to generate revenue from live ads without new SDK work.”
Elsewhere, InMobi is confident partnering with Marmalade can bring its ad technology to numerous new users.
“With InMobi stepping up as a Marmalade 7 Featured Partners, we are thrilled to extend our monetisation solution to developers using the Marmalade platform,” says Krishnendu Majumdar, head of products and developer solutions at InMobi. “Through the Marmalade plug-in built for InMobi Ad SDK 400, developers can access several market-leading tools and features on the SDK to maximise revenues.”
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Posted: 08 Nov 2013 04:23 PM PST
Twitter officially made its IPO at $26 a share today, valuing the company at more than $18bn.
The event was livestreamed from the the New York Stock Exchange, a first for the NYSE. As it unfolded, The Drum caught up with those in the digital industry to find out what this means for Twitter and what it must do now to ensure it pleases both investors and users.
Abhay Singhal, co-founder and managing director EMEA, InMobi
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As well as being big news for the tech industry, the Twitter IPO shows the vast amount of opportunities that exist in the mobile advertising industry as two-thirds of the company’s ad revenue comes from mobile, which equates to over half of its total revenue. When Twitter strengthened its mobile advertising credentials by buying MoPub, it not only showed how ambitious it is in this area but also its confidence in mobile advertising solutions. The acquisition was a great way to boost investor optimism as the IPO takes place.
While the wider ecosystem will benefit from the IPO, the players that will benefit the most are those who can process a huge amount of mobile data signals on people’s behaviour, context, location and other information in real-time. This can be leveraged to offer compelling creative solutions for brands to engage the consumer through a highly personal mobile channel.
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