Dear
Revathi
Competing against “ Non-Consumption “
Please look
at Annex: A
You will
rarely find the resumes on Naukri / Monster / Timesjobs, of the kinds of people
listed in this Annex.
Nor will
you find many job-advts targeted to this group, on these sites.
But, these
“ Vocational Staff “ ( - the Annex covers barely 5% of the Vocational
people ), make up 90% of the jobseekers !
They
constitute, what C.K.Prahalad called, “The Bottom of the Pyramid”.
But, at
present, they are
“Non-Consumers
of job-related info “(Clayton Christensen)
For them
(to quote Christensen once again),
“Job-sites are NOT the tools they employ to find job-related
info “
You may
find some (0.0000001%) of these people advertising themselves in print media
under “Situations Wanted “columns.
And, a few
Corporate do advertise such requirements / vacancies in “Situations
Available “columns of daily newspapers.
But,how
many?
According
to Google there are close to 30 Million SME in India,
of which, Google claim that some 3 Million have registered at Google Places.
Surely each
of these 30 Million SME employs at least 3/4 of the type of people listed at Annex.
A
But
Ø
Newspapers
carrying such Advts do not reach far corners of India
Ø
Newspapers
have a shelf-life of one day
Ø
Against
such advts, one can “Apply” only thru snail-mail
The entire
process of
Ø
advertising
vacancies
Ø
applying
against these vacancies
is outdated
/ obsolete / inefficient.
It lacks
Ø
Richness
( of content )
Ø
Reach
( of the media )
Ø
Speed
( of transactions )
But, with
some 500 Million of the 650 Million mobile owners
belonging to this category (Annex A), the right / most
appropriate answer is a Tasklet.
Tasklet is
what we are trying thru CustomizeResume, for ( may be ) 10 million
professionals.
But, we
know that
Ø
CustomizeResume
is not specifically designed from scratch for a Tasklet
Ø
These
10 million professionals can access job-related info thru PC / Internet
If we aim
to cater to 500 million people (of the type listed at Annex A ), then we
need to design / develop an altogether new /
vastly simple website, sharply focused on use of Tasklet.
Consider
the fact that, for the type of people listed at Annex A , following info / data is irrelevant and therefore, not
required to be captured :
Ø
IT
/ NON- IT
Ø
Industry
/ Domain
Ø
Function
/ Skill ( Primary / Secondary / Tertiary )
Ø
Designation
level
Ø
Keywords
Ø
Job
Profile
Ø
Resume
Title
Ø
Text
resume elaborately listing previous jobs held / achievements etc.
Ø
Email
ID
Ø
Graphs
/ Raw Scores / Percentile Scores
When
was last time you asked for such details while hiring a maid-servant / driver /
plumber?
If so, what
personal info about themselves, will they supply on a new website, specifically designed for Tasklet ?
See Annex.
B
As an
employer / service-consumer, if you were to hire (even for a specific
contractual work), any such person, what info about them would you want before
deciding?
I asked
myself this question and prepared Annex.B. I could have missed out
something.
For such people, their Vocational-Name / Trade-Name, tells us all
that we need / care to know on most occasions!
Of course,
in each vocation / trade, there are many nuances, which I have chosen to
ignore, on purpose.
I want to
keep their “ Registration Form “ so simple that
> It needs no ( or very little ) typing
Ø
It can be seen on a small screen of a mobile and can be
filled-up using a Tasklet ( very important )
I have also
broken it in 2 parts.
To entice
such users, I have kept “ Registration – Basic “ very simple, asking for only
essential data.
This basic
data will
Ø
allow
us to do “Match-making” with suitable /
matching requirements posted by registering Employers.
(
I do not envisage any “ job posting “ by
employers on this new website. “ Employers Registration – Basic “will have
fields where Employers can enter their “requirements”. In fact, “Employer
Registration – Basic “, will be very similar to the “Jobseeker Registration “).
Ø
allow
jobseekers to PULL alerts for “matched requirements” thru SMS
Ø
thru
another SMS, allow jobseekers to indicate their availability against such
requirements.
Ø
Allow
employers to find “matched jobseekers” thru PULL SMS.
Of course,
matchmaking will be better in cases where, both the jobseeker and the employer
have submitted “Registration-Detailed”.
I also, do
not envisage on this new website, following features :
Ø
Job-search
Ø
Resume search
These are
getting replaced { thru Tasklet-based SMS } by :
Ø
Employer search
( anyone needing my service ? )
Ø
People search
( anyone who can provide me this service
? )
Practically,
there will be no real need to “access “this website from a PC (- since there is
neither a “Job-search “nor a “Resume-search “, and all
input / output is thru mobiles ).
But we
should still make it visible on a PC.
Reason:
Google
spiders will no doubt, “crawl / index “it and display in search results against
various search terms.
When
visitors click on some such listing to access our site, they should be able to
“view “the site and understand what it offers.
Then we
would certainly like the visitors to see various site-related statistics /
counters.
Of course,
this is my broad concept. Lots of details will
need to be worked out under your guidance.
But, for
the moment, we must make a beginning with CustomizeResume.
In the
meantime, I have already booked following URLs :
With
regards
hemen
parekh
Jobs
for All = Peace on Earth
