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India's BJP, the world's biggest party, plots election drive of epic scale
September 26, 2023
Extract :
Indian activist Partha Chaudhury is on a war footing as he strides out of the ruling BJP's regional headquarters in Kolkata armed with passion and pages of voter lists.
"We need to meet each and every BJP supporter, and all of this has to be done in less than 300 days," the 39-year-old tells a group of fellow activists advancing into the north of Kolkata, the teeming riverfront capital of West Bengal that's home to about 15 million people.
"We want people to remember that the BJP knocked on their doors much before any opposition party worker did."
Chaudhury and his team are among an army of 18,000 volunteer activists fanning out across India ahead of next year's national election. Their mission
is to meet - face-to-face - with about 35 million BJP supporters by January, or roughly 2,000 each.
The Bharatiya Janata Party, the world's largest political outfit with 180 million members, is betting on what it says is the biggest voter outreach campaign in history, to secure a third term in power in the world's most populous country.
In conversations with Reuters, Nadda and six other senior BJP figures outlined previously unreported details of the project - dubbed the "Big Outreach" internally - which they said marked a shift from its 2014 and 2019 election strategies focused more on large campaign rallies across the country.
It won't be an easy task, or free of risk, according to Nalin Mehta, dean at the UPES School of Modern Media in Uttarakhand and author of the book "The New BJP". He said the ground mobilisation, accompanied by an online campaign blitz, could fuel anti-incumbency sentiment in some quarters.
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