Georgios Kallis ( Autonomous Uni of Barcelona )
Thomas Roulet ( Cambridge University )
Maitreesh Ghatak ( London School of Economics )
Context ( Articles / Interview ):
Ø Degrowth means we live a simpler life, so that others can simply live
Ø Degrowth will accelerate as consumers change-companies should adapt now
Ø Relentless pursuing growth can uproot the tree that bears us fruit
( source : Economic Times – 23 Dec 2020 )
Dear Friends,
What you advocate , makes great sense
In JAINISM, there is a VOW , called “ Asteya “
A follower who takes this vow, is expected to lead a simple life by consuming only that much quantity which is essential to sustain life – no more
Developed countries who, through over-exploitation of resources, have so far managed to lead a “High Standard of Living “ , will gradually need to reduce it to a sustainable level
Thomas,
You wrote :
“ The thought process for companies needs to start around their product itself – is it durable ?
What features an be integrated into the design of the product so that it will consume LESS RESOURCES and provide the same utility to the consumer ? “
My take ( https://myblogepage.blogspot.
Ø In any given product, 99 % of the resource ( value addition ) is HUMAN resource, as explained below :
Product Cost = Cost of “ Assemblies “ +
Ø Assembly Cost = Cost of “ Sub Assemblies “ + Manpower Cost
Ø Sub Assembly Cost = Cost of “ Components “ +
Ø Component Cost = Cost of “ Semis “ +
Ø Semis Cost = Cost of “ Minerals “ +
Ø Minerals Cost = Cost of “ Beneficiation “ +
Ø Beneficiation Cost = FREE digging out from Earth +
Every product that we see around us has its origin in Earth
At every stage , from digging out the minerals from the Earth ( which Mother Earth provides for FREE ) , to assembling the final product, we need to employ people and pay them salaries / wages , which is “ Manpower Cost “ [ This also applies to generation of electric power – a crucial input ]
Hence, fundamentally , every cost addition at every stage of manufacture, is MANPOWER COST !
So , the industry which manages to keep its Manpower Cost low ( as compared to competitors ), manages to sell its products cheaper and corner a large market share within a country
This also holds true at international level
A country which manages to keep its Manpower Costs low , manages to out-price other countries and can export more
“ Manpower costs “ depend upon salary levels which keep rising, year after year , as employees demand neutralization of rising “ Consumer Prices “
In most countries, a component of salary ( known as DEARNESS ALLOWANCE , in India ) , is linked to CPI ( Consumer price Index )
This sets in motion a circle of Rising CPI > Rising Salaries > Rising product costs > Rising CPI
In past , I have suggested that Annual Salary Increement should not attempt to neutralize COST of LIVING , by 100 %
It should be restricted to ( say ) 75 % max
When people have less salary ( consumer surplus ), they will buy / consume less !
With regards,
Hemen Parekh
Mumbai – India / hcp@RecruitGuru.com / www.hemenparekh.in
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