A MATTER OF TRADE-OFF

Future  of   Advertising

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I just came across following news :

Google reportedly bought Mastercard data to link online ads with offline purchases

If you’re a Mastercard holder in the US, Google has reportedly been tracking whether you are influenced by online ads in your offline purchases for the past year

Neither Google nor Mastercard have publicly announced the partnership, and neither company let its customers know that their offline purchases are being tracked through Mastercard purchase histories and correlated with online ad interactions

Two days back ,I sent following e mail to Shri Rajan Anandan of Google

['ranandan@google.com'  /  'rajan@google.com'   /  @RajanAnandan   ]

Dear  Rajan,

Does following  appear  doable  ?

Google Ads - Coming Soon to Billboard Near You ?

https://lnkd.in/fQn8w46

But Ads , either on our TV screens or on a Billboard, are STATIC

It is only a matter of time before Google starts displaying on the sides of city transport buses , DYNAMIC and CONTEXTUAL advts !

This concept has immense possibilities in a country like India where thousands of pedestrians are all the time walking on roads

Say , a spectacle-wearing pedestrian is standing on the footpath , in front of a shop of SUNAYAN OPTICIANS and sees a BEST bus approaching .

He had visited an eye doctor in the morning ( record on Mobile )

Lo and behold ! He sees on the side of the bus , an ADVT from SUNAYAN OPTICIANS , saying : FREE eye check up for the next 15 minutes !

That advt turns into an ad from AJANTA CHEMIST ( located 50 feet away down the road ) , where a pedestrian has a mobile in his hand , using which , he had ordered PENTOCID tablets in the morning

To his amazement , he notices that the Google Ad urges him to buy ANTACID tablets at 20 % discount - of course, from AJANTA CHEMIST !

But this required both those guys to be “ watching “ those ads on the sides of a moving bus

Now , if you are wondering :

how Google will manage to deliver Ads to you if you are sleeping with your eyes closed , no need to wonder

Google is developing devices ( Smart phones / Smart watches / Wrist bands / Google Assistant and even contact lenses with Augmented Reality / Virtual Reality / Brain Computer Interfaces and a hundred other IoT devices surrounding you 24x7  ) , all of which will “ deliver “ those Ads to your brain where these Ads will appear like “ Dreams “ !

Who knows , these “ dreams “ might one day , even deliver “ solutions “ to your problems ( no need to “ search “ for solutions in Google Search bar !

Millions may not care what Google knows about them ( - and how it got to know all about them ) , if Google can make their lives “ less miserable / less struggle / more convenient / more comfortable / more happy “

For them , it could well be :  Privacy ko maro Goli 

31  Aug  2018

www.hemenparekh.in / blogs