A MATTER OF TRADE-OFF

Future  of   Advertising

----------------------------

I just came across following news :

Google reportedly bought Mastercard data to link online ads with offline purchases

If you’re a Mastercard holder in the US, Google has reportedly been tracking whether you are influenced by online ads in your offline purchases for the past year

Neither Google nor Mastercard have publicly announced the partnership, and neither company let its customers know that their offline purchases are being tracked through Mastercard purchase histories and correlated with online ad interactions

Two days back ,I sent following e mail to Shri Rajan Anandan of Google

['ranandan@google.com'  /  'rajan@google.com'   /  @RajanAnandan   ]

Dear  Rajan,

Does following  appear  doable  ?

Google Ads - Coming Soon to Billboard Near You ?

https://lnkd.in/fQn8w46

But Ads , either on our TV screens or on a Billboard, are STATIC

It is only a matter of time before Google starts displaying on the sides of city transport buses , DYNAMIC and CONTEXTUAL advts !

This concept has immense possibilities in a country like India where thousands of pedestrians are all the time walking on roads

Say , a spectacle-wearing pedestrian is standing on the footpath , in front of a shop of SUNAYAN OPTICIANS and sees a BEST bus approaching .

He had visited an eye doctor in the morning ( record on Mobile )

Lo and behold ! He sees on the side of the bus , an ADVT from SUNAYAN OPTICIANS , saying : FREE eye check up for the next 15 minutes !

That advt turns into an ad from AJANTA CHEMIST ( located 50 feet away down the road ) , where a pedestrian has a mobile in his hand , using which , he had ordered PENTOCID tablets in the morning

To his amazement , he notices that the Google Ad urges him to buy ANTACID tablets at 20 % discount - of course, from AJANTA CHEMIST !

But this required both those guys to be “ watching “ those ads on the sides of a moving bus

Now , if you are wondering :

how Google will manage to deliver Ads to you if you are sleeping with your eyes closed , no need to wonder

Google is developing devices ( Smart phones / Smart watches / Wrist bands / Google Assistant and even contact lenses with Augmented Reality / Virtual Reality / Brain Computer Interfaces and a hundred other IoT devices surrounding you 24x7  ) , all of which will “ deliver “ those Ads to your brain where these Ads will appear like “ Dreams “ !

Who knows , these “ dreams “ might one day , even deliver “ solutions “ to your problems ( no need to “ search “ for solutions in Google Search bar !

Millions may not care what Google knows about them ( - and how it got to know all about them ) , if Google can make their lives “ less miserable / less struggle / more convenient / more comfortable / more happy “

For them , it could well be :  Privacy ko maro Goli 

31  Aug  2018

www.hemenparekh.in / blogs

FIVE CRORE TAX PAYERS ARE ASKING

Thank  You , Shri  Acharyuluji

[ madabhushisridhar@gov.in ]

Just read your comments in :

https://www.thehindubusinessline.com/money-and-banking/disclose-what-action-taken-against-wilful-defaulters-over-rs-50-cr-loans-cic-to-govt-rbi/article24810277.ece

which reads :

  

“ The Information Commissioner Sridhar Acharyulu pointed out that the defaulters of small amounts like farmers are defamed in public, while the defaulters above Rs 50 crore were given long rope.

  

“ They lived by and died in the agricultural fields believing in mother earth, but did not leave mother land like 7000 rich, educated corporate industrialists who cheated the nation by evading thousands of crores,”  Acharyulu said.

Many thanks for your blunt talk , which [ unlike my following e mail to the Policy Makers , some 3 years back ] will be heard and acted upon :

=======================================================

Bank  Re-Capitalization  ?  [  23  June  2015  ]

 Here is a layman's understanding :

*   Bank executives give Rs 4 Lakh Crores worth loans to

    Industrialists / Businessmen ( who , sometimes happen to be

    close relatives / friends )

     

*   Bankers " forget " to examine past records of loan-repayments

     by these individuals 

 

*  Banks do not share among themselves info about " black-listed "

    borrowers

*  Banks " forget " to inquire if a loanee is a " Benami " company

*  Banks do not incorporate stringent clauses in loan agreements (

    on purpose )

*  Banks adopt " Forget & Forgive " approach to defaulters

*  For loan recovery , bankers wait for other  bankers to take the

    lead

*  Before taking action , bankers check-out with people in power

*  When sinking under the burden of NPA , bankers run to

    Government of India to bail them out through " Bank Re-

    Capitalization "

   

*  Government oblige by giving money to stressed banks, so that

    they can survive

*  Government rationalize its bail out by saying, " depositors must

    be protected " . Sounds so reassuring  !

*  Government then goes out and raises taxes ( direct + indirect )

    to balance its books  ( Current Account Deficit ? )

   

IN A NUTSHELL :

*  Eventually , honest tax-payers foot the bill, one way or the other 

*  7,000 + loan-defaulting swindlers spend vacation in Switzerland

    with family ( and their politician friends ) - till they are ready to

    borrow more !

   

*  Bankers vie with each other to " Re-Schedule Payments " and

    advance fresh loans to pay off old loans ( Rs 4 lakh Cr of NPA ).

    If EU / IMF can do this for Greece , why cannot we ?

 
*  Government will take pride in " Bold Banking Reforms "( to

    please IMF ? )

*  As a Nation , we are very compassionate !  We cannot let any

    institution die !

  We are obsessed with keeping it alive at any cost . We must ,

  forever , keep it alive with artificial ventilation / blood transfusion !

 

    It is time to re-think : 

    When a person or an Institution just cannot be kept alive , it

    must be allowed to die , in a dignified way !

 

Would it not be far better to protect the small bank-depositors by returning their deposits ,  rather than infuse Rs 4 lakh Crores into these banks , by way of re-capitalization ?

Am I missing out on something that economists know better ?

31  Aug  2018

www.hemenparekh.in / blogs

THANK YOU

Dear Shri Acharyuluji ,

Just read your comments in :

https://www.thehindubusinessline.com/money-and-banking/disclose-what-action-taken-against-wilful-defaulters-over-rs-50-cr-loans-cic-to-govt-rbi/article24810277.ece

which reads :

The Information Commissioner Sridhar Acharyulu pointed out that the defaulters of small amounts like farmers are defamed in public, while the defaulters above Rs 50 crore were given long rope.

“They lived by and died in the agricultural fields believing in mother earth, but did not leave mother land like 7000 rich, educated corporate industrialists who cheated the nation by evading thousands of crores,” Acharyulu said.

Many thanks for your blunt talk !

Here is my blog ( sent as email to all Cabinet Ministers ) :

==========

Bank  Re-Capitalization  ?  [  23  June  2015  ]

Here is a layman's understanding :

>   Bank executives give Rs 4 Lakh Crores worth loans to   Industrialists / Businessmen ( who , sometimes happen to be close relatives / friends )

   

   

>   Bankers " forget " to examine past records of loan-repayments by these individuals 

     

>  Banks do not share among themselves info about " black-listed " borrowers

>  Banks " forget " to inquire if a loanee is a " Benami " company

>  Banks do not incorporate stringent clauses in loan agreements ( on purpose )

>  Banks adopt " Forget & Forgive " approach to defaulters

>  For loan recovery , bankers wait for other  bankers to take the lead

>  Before taking action , bankers check-out with people in power

>  When sinking under the burden of NPA , bankers run to Government of India to bail them out through " Bank Re-Capitalization "

     

>  Government oblige by giving money to stressed banks, so that they can survive

>  Government rationalize its bail out by saying, " depositors must be protected " . Sounds so reassuring  !

>  Government then goes out and raises taxes ( direct + indirect ) to balance its books  ( Current Account Deficit ? )

   

In a nutshell :

>  Eventually , honest tax-payers foot the bill, one way or the other 

>  7,000 + loan-defaulting swindlers spend vacation in Switzerland with family ( and their politician friends ) - till they are ready to borrow more !

   

>  Bankers vie with each other to " Re-Schedule Payments " and advance fresh loans to pay off old loans ( Rs 4 lakh Crores of NPA ).

If EU / IMF can do this for Greece , why cannot we ?

   

>  Government will take pride in " Bold Banking Reforms "( to please IMF ? )

>  As a Nation , we are very compassionate !  We cannot let any institution die !

    We are obsessed with keeping it alive at any cost . We must ,

 forever , keep it alive with artificial ventilation / blood transfusion !

 

    It is time to re-think : 

    When a person or an Institution just cannot be kept alive , it must be allowed to die , in a dignified way !

 

    Would it not be far better to protect the small bank-depositors by returning their deposits , rather than infuse Rs 4 lakh Crores into these banks , by way of re-capitalization ?

Am I missing out on something that economists know better ?

-  hemen  parekh

With regards,

Hemen  parekh

TIME TO PICK UP THAT PHONE

Man  who  sees   Future 

---------------------------------

Our PM Shri Modiji is one such person

Not only because he understands how AI / Machine Learning / Block-chain / Big Data / Digitization of Government processes etc., can be instrumental in changing ( for better ) , lives of millions of poor Indians

But also because he can visualize how exactly those “ changes “ must appear on the ground and how to implement the same

Proof :

He just set up :

PM – STIAC  [  Prime Minister’s Science, Technology and Innovation Advisory Council  ],

under chairmanship of the principal scientific advisor , Professor K VijayRaghavan

The committee will advise the Prime Minister on all matters related to S&T, innovation and monitor the implementation of PM’s vision on the same.

It will facilitate the formulation and implementation of policies and decisions, provide action-oriented and future preparedness , advise and assist in directing S&T to solve the socio economic problems in the country.

It will also have a large focus on driving innovation in education, research, industry etc.

[ source : https://www.thehindubusinessline.com/news/new-committee-formed-to-advise-pm-on-science-tech-related-policy-matters/article24799809.ece  ]

I urge the Members of PM-STIAC , to consider the ‘ technologies “ listed in my following email ( to the Cabinet Ministers / NITI Aayog / PM-EAC members ),   for “ solving socio economic problems “ faced by India

This is , by no means , a comprehensive list

The best way to make it comprehensive ( and to “ prioritize “ it ), is to publish it ONLINE , asking citizens to “ Rank ( Top / Moderate / Low ) “ and ADD new items

Need of the hour ? : TEAM       [  21  April  2017  ]

By TEAM , I mean :  Technology Evaluation and Acquisition Minister

Whose job description will be :

Remain constantly on look-out for developing / developed technologies from around the World , evaluate their relevance to India’s myriad problems and acquire the same from the developers ( including patent rights / IP rights , to exploit it / improve upon it )

Make available these acquired technologies to Indian Companies ( both , in private and in public sectors ) / NGOs / Start-Ups etc , FREE of cost ( conditions apply in respect of production targets / pricing / time to implement / after-sales service etc ! )

Following are some such technologies :

-----------------------------------------------------------------------------------------------

Problems :

Unavailability of clean drinking water in drought / famine affected areas

Pollution thru Plastic Bottles / Mountains of Land Fills – Garbage Dumps

Tech from : 

Prof  Omar  Yaghi ( Uni of California ) / Skipping Rock Labs ( UK )

Details at :

Water , Water Everywhere ?

------------------------------------------------------------------------------------------------

Problem : 

Loss of Forest cover / Rampant Desertification

Tech from :

Zhong Zhihua, Chinese Scientist (Chongqing Jiaotong University ).

Details at :

Garbage is Green Gold ( G3 )

Problem : 

Millions sleeping in Streets / Slums, for want of affordable houses

Tech from : 

Chris Kelsey ( Cazza ) / WinSun ( China ) / Formwerkz ( Singapore )

Details at : 

   Plastic Skyscrapers

     Future Home is here !

     From Waste to Wealth

     A Roof  over  every  head  ?

     Quantum Jump of 50 million houses ?

Problem : 

Traffic Jams on City Roads / Hours to reach Office-Home

Tech from : 

Electric Front Wheel for Bicycle from Geo-Orbital ( Cambridge – USA )

Details at :

A Radical Radial Revolution

Problem : 

Charging of Batteries of Electric Vehicles takes hours !

Tech from : 

Flash Battery Charger from Stores-Dot ( Israel )

Details at : 

·    A Radical Radial Revolution

·    All Charged Up ?

Problem : 

No transmission lines for taking electricity to far-flung villages

Tech from : 

Bicycle Generated Power from Manoj Bhargava ( BillionsinChange )

Details at :

Manoj Bhargava : My Hero !

Problem :  

No way to store ( for use at night ), billions of KWH of Solar Power

Tech from : 

PowerPack Batteries from Elon Musk ( TESLA )

Details at :

India : the NEW land of Rising Sun !

Problem :  

Fossil Fuel Power killing millions / Urgent need to generate Solar Power

Tech from :  

All over the World

Details at :

Tony Seba stands vindicated !

Problem : 

Dependence on import for Li-ion batteries / Fast charging button batteries

Tech from :

 Venkataraman Thangadurai and colleagues ( University of Calgary / Canada )

 Thangadurai  [ vthangad@ucalgary.ca  ] says :

 “ The technology we have developed would enable absolutely stable, robust, safe, high-powered, all solid state lithium batteries for future energy storage , which have many potential applications , including charging of electric vehicles “

And then there is Israeli firm  Stores-Dot , which claims to be developing a car battery  that can be charged in 5 minutes and give a range of 300 miles !

A research group at the University of California (UCR), Riverside’s Bourns College of Engineering has developed nano silicon anodes for high-performance lithium-ion batteries, by simply using a low-cost chemical process and waste glass bottles.

The batteries will not only extend the range of plug-in hybrid electric vehicles and electric vehicles, but also provide extra power with fewer charges to laptops, cell phones, and similar personal electronics.

Problem :

High value currency notes facilitating generation of BLACK MONEY

Tech from : 

RFID technology from Sanjay Sarma ( MIT ) [ SESARMA@MIT.EDU  ]

Details at :

Oracle has spoken !

Tech from : 

TERAHERTZ Camera developed by Ramesh Raskar ( MIT )

Details at :

To Catch Black Money , ask Google ?

Tech from : 

Birmingham City University ( Internet of Clothes )

Details at :

Help ! Please , Rescue Me !

Problem : 

Making available high speed Internet to entire India ( remotest corner )

Tech from : 

GoogleLoons  ( from Google ) / Drones ( from Facebook )

A  Welcome  Initiative

Problem : 

Poor road construction methods resulting in perennial pot-holes

Tech from :  

Cold Asphalt technology from COLAS ( France )

Details at :

Cold Asphalt is the answer

Pot holes are for ever !

Let us hope that PM - STIAC  [ Prime Minister’s Science, Technology and Innovation Advisory Council  ] , does not remain , a mere THINK  TANK but assumes the role of an ACT  TANK , in order to galvanize  various govt ministries / departments / agencies , into " GO  GETTERS " , who will pick up the phone or catch a flight , ( after reading this blog ) and not rest till these TECHNOLOGIES / INNOVATIONS and even those INDIAN SCIENTISTS working abroad , are brought to India

29  Aug  2018

www.hemenparekh.in / blogs