Dear
Siddharth
In
my email yesterday, I spoke of a scenario where Kamala clicks ( touches )
Hitachi’s advt for air conditioners on “ My Jobs “ widget , and immediately, a
Hitachi sales person phones her
This
can be extended as follows :
Ø Hitachi registers
as an Employer on www.CustomizeResume.com
Ø As soon as Kamala
views Hitachi’s advt ( any advt ), our web server emails to Hitachi,
complete / structured resume database of Kamala
Ø Using “ Contact
Info “ contained in the resume, Hitachi’s marketing department can undertake,
one or more of the following follow-up action
·
SMS
/ Email to Kamala, contact details of a few Hitachi product users in the
immediate neighborhood of Kamala’s address, for getting user-opinions of their
products
·
Email
to her, a link to a web site where Kamala can find “ Product / Price
Comparisons “ of various makes of air conditioners. Such transparency /
openness will create in Kamala’s mind, a feeling of “ trust “ in Hitachi
·
Direct
Kamala, to some online chat-forum of users of air conditioners ( may be even
Hitachi air conditioners ! )
·
Email
to Kamala, contact details of Hitachi Dealer nearest to her home
·
Ask
that dealer to phone Kamala
·
Send
her birthday card / new year calendar
·
Send
her Product literature / circulars / Contest details
Obviously this is not a comprehensive list
of Hitachi’s marketing initiatives
Will Google AdWord “ enable “ Hitachi to
convert a casual viewer of online / mobile advt into a life-long / satisfied
customer ? – and that too , by spending, may be Rs 10/- ?
It is about time our teams co-operate in a
way that , together, we succeed in setting “ New Rules of Mobile Advertising “
This should be possible as soon as HP Labs
manage to solve some technical problems and enable mobile advt on “ My Jobs “ widget V 2.0
Regards
hemen
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