RE: Interfacing with InMobi Ad servers

Hi,

Would like to clarify the following:

1)      When targeting blind, it isn’t random – our algorithms use all the data points to come up with the right match. It is just blind to advertiser who can’t target the specific app or site

2)      Direct sold is a sales plan that leverages on this.

Therefore please make sure that right from the outset you are sending all the data.

Sid

From: shuklendu.baji@sentientsystems.net [mailto:shuklendu.baji@sentientsystems.net]
Sent: Saturday, November 12, 2011 7:31 PM
To: Siddharth Srinivasan
Cc: 'Hemen Parekh'; 'Team SiteonMobile'; 'Kailas Patil'; 'Nitin Ruge Baji'
Subject: Interfacing with InMobi Ad servers

Hello Siddharth,

Thanks for the clarifications about InMobi ad network.

From our discussion, we understand the following,

1.     InMobi ad network delivers ads to Mobile platform. It does not deliver ads to PC web sites.

2.     InMobi platform has 2 existing ways of serving adverts to publishers

a.     Blind (Basic) Ad network                          (adverts are delivered on random basis)

b.     Targetted (Advance) Ad network          (adverts matching the demographic profile sent in ad request are delivered to the extent possible)

3.     InMobi can also provide customized advert delivery for a specific publisher for high-volume ad views (> 1 million impressions per month)

Revathi RIC,

Based on these discussions, we may plan following phased development for our widget,

Phase 1:

Use InMobi’s Blind Ad Network

(This will not require any new pages to be developed in customizeresume server)

Phase 2:

Use InMobi’s Targetted Ad Network

InMobi has option to send following demographic data

(http://developer.inmobi.com/wiki/index.php?title=Integration_Guidelines#Integrating_Using_Advanced_Ad_Code)

Demographics Information

Parameter	Value
u-age	User’s age in years. InMobi accepts a non-negative integer in this place.
u-gender	User’s gender. Accepted values are f or m in lowercase.
u-location	City-State-Country
u-interests	A comma-separated list of keywords denoting user’s area of interests as agreed by the user or detected by your application. For example, cars, sports, F1, stocks, and so on.
u-id	Specific string that can uniquely identify the user in your domain and that can be shared.
u-postalCode	Example: 95035
u-areaCode	Example: 408
u-dateOfBirth	In the format YYYY:MM:DD. For example, 1974:12:12.
u-income	Example: 250000
u-latlong	Example: 37.771008,-122.41175
u-education	Example: UG or PG
u-ethnicity	Example: Asian, Hispanic, and so on.

Siddharth indicated that there are few other fields that can be used to send oher details like Company Name (though targetting may not happen for these fields).

We will need to create page at the web server to return above details to the widget for the logged in user.

Please revert with your comments,

Thanks

Shuklendu