It is only a matter of time ( 3 / 4 years, at most ) before
content ( both Audio and Video ) , travels seamlessly across all screens ; from
Mobile to Tablet to Laptop to Desk Top to TV / and also in reverse direction
When George Orwelle wrote his famous book " 1984 "
, he may not have figured that :
# We may finally reach there only by 2024
# We may not be able to stop Big Brother from watching us
# But, we may be able to make Best out of a Bad Bargain and
enable a TV screen and a Smart Set Top Box , to enable millions of unemployed
youth to make money , sitting at home , by turning millions of Indian homes
into a BACK FACTORY of the WORLD
For a detailed concept , read
The Future of TV Viewing ?
Just
came across following news :
BARC
India to launch integrated TV plus Out Of Home measurement service
Highlights
:
Starting this year, BARC India will be integrating TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software.
This first of its kind integration of in-home and
OOH TV viewing, will allow BARC India subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums.
This also
comes at a time when BARC India has expanded its panel to 40,000
metered homes within the committed timeline of March 2019.
The service will allow
broadcasters and advertisers uncover more value and insights into the TV
viewing behaviours both inside and outside the home. The data will also be available
in the Planning module for agencies to plan effectively and account for this
audience.
======================================================================
But
imagine if each Set Top Box , were to morph into a BAR-O-Meter
That
makes for 200 Million BAR-O-Meters - as against 40,000 today !
And
to complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination
as follows :
#
All of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers
with terabytes of memory
#
All of these will be only “ Pre-paid “ versions enabling instant Online
Payments from TV Screen / Remote
#
These Set Top Boxes will show ALL TV channels , all the time, – eliminating
need for ala-carte pre-selection on
Service provider’s web site / filling up channel selection forms of MSO ( TV
Cable operators )
#
A viewer would be able to view ANY channel , any time
#
Smart Set Top Box will automatically / instantly , deduct money ( from pre-paid
account of the household ),
based on “ Per Minute “ tariff for each channel . “ Credit Balance “ will flash
in screen corner , every 10 minutes
#
Being a “ Super Smart Set Top Box “ , internet will be integrated and web sites
made available on TV screen ( -
why
need a separate computer screen ? )
#
Smart Set Top Box will also enable Video – Audio Streaming services like
Netflix and just announced Apple TV+
/
Apple News Plus / Apple Arcade etc
#
Smart Set Top Box will enable job portals ( and of course, LinkedIn ) to
deliver “ Suitable / Recommended Job
Alerts “ , and permit “ Apply Online “ , using remote
#
Solely at his own discretion , a viewer would ,
·
Allow advertisers to display “ Customized
Advts “ on his TV screen , based on his TV Channel Viewing History
· Rent
his “ Net Surfing History “ to Social Media Sites for a “ Monthly Rental “ of
Rs 1,000
#
Set Top Box will be synchronized with Alexa – Google Home – Siri – Cortana etc
to accept voice commands
When
5G – Quantum Computing – DNA based Memory Storage – Li Fi – Face Recognition –
AR – VR – AI – BlockChain etc mature , what I have envisaged above , is bound
to happen
I
am a great believer in :
If
you can imagine something today , technology will turn it into reality tomorrow
!
Questions
are :
#
Will TRAI or some other regulating agency try to stop the advance of technology
?
#
Will some Start Up come forward to take up this challenge to disrupt the
Advertising Industry ?
#
I am sure, Shri RaviShankar Prasadji would appreciate how this
innovation can turn every Indian home into a,
Back
Factory of the World ? ………….. 09 Sept 2015
=====================================================================
27
March 2019
Rsvp
: hcp@RecruitGuru.com
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