Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Sunday, 26 August 2018

A MARKETTING OPPORTUNITY LIKE NONE


Dear Akshay,


If Reliance JIO is looking for an unprecedented marketing opportunity then it should offer to UP CM , Shri Yogi Adityanathji , those WRIST  BANDS , which I have described in my following blog

Of course , for FREE but in some way remaining “ inter-connected “ with JIO



Greatest  Show  on  Earth :  Kumbh  Mela

Here is a brief comparison :

HAJ  PILGRIMAGE

·         No of Visitors …………………………    2 Million

·         No of Buses……………………………     21,000


·         No of Incoming Flights……………    14,000

·         Civil Defense Personnel………….    18,000


·         Copies of Quran distributed…….   8  Million

·         Pilgrims expected in 2030……….   30 Million


·         Pilgrims from India to Haj…………  1.75 lakh

·         Revenue from pilgrims………………  $  12 billion ( $ 6,000 per pilgrim )


·         Revenue by 2022 ( expected )….  $  150 billion

·         2030 Targets :
#    3.6 million sq m commercial space
#    115  Buildings
#    70,000  hotel rooms
#    9,000 housing units

KUMBH  MELA

·         Dates ………………………………………..   Jan 14 – March 04  ( 2019 ) – 49 days

·         Govt Expenditure Budget……………  Rs  2,000 crore


·         Area allotted…………………………….     2,500  hectares

·         No of Sectors…………………………..      20


·         No of Camps…………………………..       5,000 ( by various Religious organizations )

·         No of Pilgrims expected………..        120  Million  (  12 crore  )


·         Max no of pilgrims on single day..  30 million on Feb 04 (  Mauni Amavasya  )

·         No of Foreigners expected…………     10 lakh ( 1 million ) from 75 nations


·         No of NRIs expected…………………..    20 lakh ( a TENT CITY for 5,000  )

·         No of Toilets to be built………………     150,000 ( at a cost of Rs 550 Cr  )


·         Jetties on Bathing Ghats……………      5

·         No of bathers at Sangam…………….    20 lakh every hour


·         No of LED lights…………………………..     38,000

·         No of workers for Toilets…………….     15,000


·         Capacity of Pandal in each sector…   20,000 pilgrims

·         Pandal for meditation …………………..   20,000 capacity


·         No of 4G telecom towers……………….   45

·         No of Police Stations………………………   40


·         No of Fire Stations……………………………  40

·         No of CCTV cameras………………………    1,000


·         No of Policemen……………………………..   20,000

·         No of Life Guards…………………………      1,100


·         No of extra trains by Railway………..    150

·         Frequency of Shuttle Buses………….      Every 10 minutes


·         No of Kumbh related projects………      261 ( cost of Rs 5,800 Cr  )

·         Pilgrims who lost life in 2013…..          42  ( in a stampede at Railway Station )





This comparison shows that Kumbh will be nearly 60 TIMES bigger ( in terms of pilgrims ) than Haj  ! ( 120 million vs  2 million  )

As to how Saudi manages the vast crowd at Haj, following makes interesting reading :

But , with all their “ Tourist Revenue “ , I am surprised why Saudis have not thought of implementing my following suggestion ,

           SIMPLE SOLUTION for STEMPEDE      [  24  Sept  2015  ]

despite the fact that ,

·         In 1990 ,  some 1400 pilgrims died in Haj stampede

·         On 23 Sept 2015 , some 770 pilgrims died in a stampede


But as far as  KUMBH- 2019  is concerned , we have following considerations :

·         Because of expected crowd of 120 million pilgrims, threat of a stampede are far greater / real

·         We have an opportunity to provide to Foreign Visitors , such an enjoyable / happy / fun experience that the Kumbh Mela site becomes a YEAR ROUND attraction, drawing 15 million Foreign Visitors in 2019 to India ( as compared to 10 million who visited in 2017 and brought in $ 27 million of exchange )

To achieve these goals , I urge Shri Yogi Adityanathji [ CM – UP ] and Shri V K Anand [ Kumbh Mela Adhikari ] , to consider the following precautionary SAFETY measures to prevent a stampede :


METHOD  A  [  HORIZONTAL  CONVEYORS  ] :

Horizontally running escalators on ground level ( like Conveyor Belts ) , to bring the
pilgrims from camps to bathing ghats where they get onto “ short-run “ escalators for moving towards the water and backward from the water


On both the sides of these “ short – run “ escalators , there will be “ Fountains “ of holy water , forming a long ( 100 ft  )  CANOPY / CASCADE , under which pilgrims will pass , without walking





BATHING  METHOD :  Under “ FOUNTAINS “ of holy waters


Description: KM1






    
 METHOD  B  [  ROPE WAYS  WITH  HANGING  CHAIRS  ] :


Just install , one above another ( vertically ) , several rope-ways with hanging chairs for 2 persons per chair , safely secured by belts


All rope-ways picking up pilgrims at the Boarding Station and then dropping off at the Disembarkation Station , after passing under Holy Water Sprinklers at the bathing ghats ( without having to get off the suspended moving chairs )


BATHING  METHOD  A “ Shower “ of holy water


Description: KM2







METHOD   C  [  ROLLER  COASTERS  ] :

Pilgrims will get onto roller coaster trollies at the Embarkation point .

Coaster will move towards the river waters ( at a height of 20 feet for a panoramic viewing experience ) .

When it reaches 30 feet over the river , coaster will slope down in such a way that the trollies dip into the water

The pilgrims will get submerged into the water  [ only up to their chests  ] for a distance of 10 feet

At the end , coaster trollies will emerge from the water , again rise to a height of 20 feet and return to a Dis-embarkation point

BATHING  METHOD  A genuine DIP into the holy waters


Description: KM3





Main Concept :


     Simply eliminate walking ( stampede happens when impatient people try to overtake
     pilgrims walking in front of them or have ability to run helter-skelter under some
     perceived threat )

    




What can this “ Escalator / Ropeway “ innovation do for India ?

In 2017 , India got 10 million foreign visitors , bringing in $ 27 Billion

$ 2700 per foreign visitor as against Saudi getting  $ 6,000 per visitor  !

With proposed innovation , this figure could well go up to 15 million tourists in 2019 , bringing in $ 150 billion in foreign exchange  ! ( $ 10,000 per visitor  !  )

This is an opportunity to re-write our TOURISM story  !

I hope Shri K J Alphons ( Minister of Tourism / mos.tourism@gov.in ) asks ,

·         Ministry of Urban Development to prepare a MASTER PLAN for Kumbh centered around this CONVEYOR-BELT  concept

·         India’s leading Engineering Companies to submit their “ Expression of Interest “



What else can make Kumbh , “ The Greatest Show on Earth “  ?

Please consider the following :

·         Strategically located “ Food Courts “ and “ Shopping Malls “

·         A doctor with emergency “ Medical Aids / Ambulance “ in each Police Station


·         Free Wi Fi hotspots all over the ground ( Foreign Visitors want to use Skype ! )


·         A 200 ft tall “ Central Tower “ with “ Viewing Gallery “


·         Sitting / resting benches for the elderly, in small  “ Gardens “ all over the place

·         No entry to any private vehicles


·         “ Bicycle Lanes “ with Bicycle Stands every 500 m ( with FREE use of bicycles )

·         At each “ Arrival Point “ ( Railway Station / Bus Stands / Airport / Parking Plots for private vehicles ) , each arriving visitor to be welcomed with a RFID sensor embedded wrist-band ( with a beautiful rendering of Ganga Mata and bearing a description which reads :


“  नमो गंगे Kumbh 2019

Before issuing the wrist band, pilgrim’s AADHAR NO will be entered into the sensor

It will be mandatory for the visitors to wear this Wrist Band as long as they are inside the “ PILGRIMAGE PERIMETER “

This will help the central PILGRIM TRAFFIC CONTROL ROOM , to track  :
      #   each and every visitor
      #   missing / lost persons
     #    mischief-mongers / miscreants
     #    accident victims / sick persons

26  Aug  2018






     



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