Dear
Akshay,
If
Reliance JIO is looking for an unprecedented marketing opportunity then it
should offer to UP CM , Shri Yogi Adityanathji , those WRIST BANDS ,
which I have described in my following blog
Of
course , for FREE but in some way remaining “ inter-connected “ with JIO
Greatest Show on Earth : Kumbh Mela
Here
is a brief comparison :
HAJ PILGRIMAGE
·
No of Visitors …………………………
2 Million
·
No of
Buses…………………………… 21,000
·
No of Incoming
Flights…………… 14,000
·
Civil Defense
Personnel…………. 18,000
·
Copies of Quran distributed…….
8 Million
·
Pilgrims expected in 2030……….
30 Million
·
Pilgrims from India to Haj………… 1.75
lakh
·
Revenue from pilgrims……………… $
12 billion ( $ 6,000 per pilgrim )
·
Revenue by 2022 ( expected )….
$ 150 billion
·
2030 Targets :
# 3.6 million sq m
commercial space
# 115 Buildings
# 70,000 hotel
rooms
# 9,000 housing units
KUMBH MELA
·
Dates ……………………………………….. Jan 14
– March 04 ( 2019 ) – 49 days
·
Govt Expenditure Budget…………… Rs
2,000 crore
·
Area
allotted……………………………. 2,500 hectares
·
No of
Sectors………………………….. 20
·
No of
Camps………………………….. 5,000 ( by various
Religious organizations )
·
No of Pilgrims
expected……….. 120 Million
( 12 crore )
·
Max no of pilgrims on single day.. 30
million on Feb 04 ( Mauni Amavasya )
·
No of Foreigners
expected………… 10 lakh ( 1 million ) from 75 nations
·
No of NRIs
expected………………….. 20 lakh ( a TENT CITY for 5,000 )
·
No of Toilets to be
built……………… 150,000 ( at a cost of Rs 550 Cr )
·
Jetties on Bathing
Ghats…………… 5
·
No of bathers at
Sangam……………. 20 lakh every hour
·
No of LED
lights………………………….. 38,000
·
No of workers for
Toilets……………. 15,000
·
Capacity of Pandal in each
sector… 20,000 pilgrims
·
Pandal for meditation …………………..
20,000 capacity
·
No of 4G telecom towers……………….
45
·
No of Police Stations………………………
40
·
No of Fire Stations…………………………… 40
·
No of CCTV
cameras……………………… 1,000
·
No of Policemen……………………………..
20,000
·
No of Life
Guards………………………… 1,100
·
No of extra trains by
Railway……….. 150
·
Frequency of Shuttle
Buses…………. Every 10 minutes
·
No of Kumbh related
projects……… 261 ( cost of Rs 5,800 Cr )
·
Pilgrims who lost life in
2013….. 42 ( in a
stampede at Railway Station )
This
comparison shows that Kumbh will be nearly 60 TIMES bigger ( in terms of
pilgrims ) than Haj ! ( 120 million vs 2 million )
As
to how Saudi manages the vast crowd at Haj, following makes interesting reading
:
Saudi
Arabia shows mastery of crowd control during haj [ TOI / 23 Aug 2018 ]
But , with all their “ Tourist Revenue “ , I am
surprised why Saudis have not thought of implementing my following suggestion ,
despite the fact that ,
·
In 1990
, some 1400 pilgrims died in Haj
stampede
·
On 23 Sept
2015 , some 770 pilgrims
died in a stampede
But as far as KUMBH- 2019 is concerned ,
we have following considerations :
·
Because of
expected crowd of 120 million pilgrims, threat of a stampede are far greater /
real
·
We have an
opportunity to provide to Foreign Visitors , such an enjoyable / happy / fun
experience that the Kumbh Mela site becomes a YEAR ROUND attraction, drawing 15 million Foreign
Visitors in 2019 to India ( as compared to 10 million who visited in 2017 and
brought in $ 27 million of exchange )
To
achieve these goals , I urge Shri Yogi Adityanathji [ CM – UP ] and Shri V K
Anand [ Kumbh Mela Adhikari ] , to consider the following precautionary SAFETY
measures to prevent a stampede :
METHOD A [
HORIZONTAL CONVEYORS ] :
Horizontally
running escalators on ground level ( like Conveyor
Belts ) , to bring the
pilgrims from camps to
bathing ghats where they get onto “ short-run “ escalators for moving towards
the water and backward from the water
On both the sides of these “
short – run “ escalators , there will be “ Fountains “ of holy water , forming
a long ( 100 ft ) CANOPY / CASCADE , under which pilgrims will pass
, without walking
BATHING
METHOD : Under “ FOUNTAINS “ of holy waters
METHOD
B [ ROPE WAYS WITH HANGING CHAIRS ] :
Just
install , one above another ( vertically ) , several rope-ways
with hanging chairs for 2 persons per chair , safely secured by belts
All
rope-ways picking up pilgrims at the Boarding Station and then dropping off at
the Disembarkation Station , after passing under “ Holy
Water Sprinklers “ at the bathing ghats ( without having to get off
the suspended moving chairs )
BATHING
METHOD : A “ Shower “ of holy water
METHOD
C [ ROLLER COASTERS ] :
Pilgrims
will get onto roller coaster trollies at the Embarkation point .
Coaster
will move towards the river waters ( at a height of 20 feet for a panoramic
viewing experience ) .
When
it reaches 30 feet over the river , coaster will slope down in such a way that
the trollies dip into the water
The
pilgrims will get submerged into the water [ only up to their
chests ] for a distance of 10 feet
At
the end , coaster trollies will emerge from the water , again rise to a height
of 20 feet and return to a Dis-embarkation point
BATHING
METHOD : A genuine DIP into the holy waters
Main
Concept :
Simply eliminate walking ( stampede happens when impatient people try to
overtake
pilgrims walking in front of them or have ability to run helter-skelter under
some
perceived
threat )
What can this “ Escalator / Ropeway “ innovation do for
India ?
In 2017 , India got 10 million foreign
visitors , bringing in $ 27 Billion
$ 2700 per foreign visitor as against Saudi
getting $ 6,000 per visitor !
With proposed innovation , this figure
could well go up to 15 million tourists in 2019 ,
bringing in $ 150 billion in foreign exchange ! ( $ 10,000 per visitor ! )
This is an opportunity to re-write our
TOURISM story !
·
Ministry of Urban Development to prepare a
MASTER PLAN for Kumbh centered around this CONVEYOR-BELT concept
·
India’s leading Engineering Companies to
submit their “ Expression of Interest “
What
else can make Kumbh , “ The Greatest Show on Earth “ ?
Please
consider the following :
·
Strategically located “ Food Courts “ and “
Shopping Malls “
·
A doctor with emergency “ Medical Aids /
Ambulance “ in each Police Station
·
Free Wi Fi hotspots all over the ground (
Foreign Visitors want to use Skype ! )
·
A 200 ft tall “ Central Tower “ with “
Viewing Gallery “
·
Sitting / resting benches for the elderly,
in small “ Gardens “ all over the place
·
No entry to any private vehicles
·
“ Bicycle Lanes “ with Bicycle Stands every
500 m ( with FREE use of bicycles )
·
At each “ Arrival Point “ ( Railway Station
/ Bus Stands / Airport / Parking Plots for private vehicles ) , each arriving
visitor to be welcomed with a RFID sensor embedded wrist-band ( with a
beautiful rendering of Ganga Mata and bearing a description which reads :
“ नमो गंगे
–
Kumbh 2019 “
Before issuing the wrist band, pilgrim’s
AADHAR NO will be entered into the sensor
It will be mandatory for the visitors to
wear this Wrist Band as long as they are inside the “ PILGRIMAGE PERIMETER “
This will help the central PILGRIM TRAFFIC
CONTROL ROOM , to track :
# each and every visitor
#
missing / lost persons
# mischief-mongers / miscreants
#
accident victims / sick persons
26 Aug 2018
www.hemenparekh.in
/ blogs
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