Context :
In
Gujarat, social media has turned into the latest poll battlefields /
ET / 27 Nov 2022
Extract :
A group of digital marketing
students is on a tea break after hours of deftly manoeuvring a social media
campaign against AAP leader Arvind Kejriwal's Amreli rally.
"Every such break prepares us for our next
move," said one of the students, sipping from her cup. She works as a
volunteer at the BJP's social media war room in Ahmedabad, the largest city in Gujarat. Assembly polls are due in
the state early next month.
The BJP has a centralised social media war room team that works
round the clock
"We have made this social
media war room at the BJP Media Centre, especially for the elections, where more than 100 social media warriors (volunteers) and more
than 10,000 'karyakartas' are working across
Gujarat," said Pankaj Shukla, the BJP's state social media incharge and IT head.
"Overall, the BJP has 10,000 workers and
50,000 digital warriors working round the
clock to disseminate the party's prachar-prasar (propaganda)."
The team creates and shares content with 50,000 WhatsApp groups each with 150-200 members.
To why social media has become
such an important tool, Shukla said: "Every person spends the entire day
on the phone. Hum mobile se logo ke mann tak jane ki koshish karte hai (we try to reach a
voter's heart through mobile phones)."
From key takeaways of
rallies to the campaigns of the BJP leaders, the team shares it all on WhatsApp, Twitter,
Instagram and Facebook.
For instance, as part
of the party's key "Bhajapa aetle Bharosa (BJP means trust)"
campaign, they are running several sub-campaigns that send out the message that the party stands
for "protection of mothers and sisters", peace, countering terrorism,
good governance, "ghar-ghar Narmada", and "vikas", or
progress.
The work has been
distributed zone- and district-wise, with three key teams working on content, counter and distribution.
On how they counter negative campaigns or
attacks by the opposition parties, Shukla said: "We keep a keen watch and
immediately run a counter
attack, presenting
counter facts and data to clarify or corroborate our point."
The war room in Ahmedabad complements the one at
the party's state headquarters at Sri Kamalam, in Gandhinagar. "Every day
we run one hashtag that trends for the day “, Shukla said
On whether the BJP is
wary of AAP's high-pitched campaigns, including on social media, she said:
"Their campaign has fizzled out, especially since the point our leaders
hit the ground running with real promises and assurances."
The war room's strategy for the day hinges on
the trending topics.
It counters the Opposition with videos and memes that are shared on
the social media platforms.
Every content created
here trickles down to the zones,
districts, the Vidhan Sabha and, eventually, to each mandal in the state.
Shukla said the basis of any campaign is the
actual work on the ground, "on which the BJP clearly has an edge".
=================================================================
Dear Pankaj
Shukla
( write2pankajshukla@gmail.com
/ bjphqo@gmail.com / centraloffice@bjp.org / webmaster@bjp.org )
Congratulations on putting into place your :
Ø fantastic ELECTION CAMPAIGN ORGANIZATION
Ø admirable LEVERAGING of SOCIAL MEDIA
The news article quoted above is more than 10 weeks
old
Since then, the “ Rules of Election Campaigning “
have completely changed with the arrival of ChatGPT – which , for the moment,
appears to reign supreme
May be, you have wondered :
“ How can I enable hundreds of BJP Netas to reach
out to :
Ø hundreds of cities / towns
Ø lakhs of Voters
And engage in “ ONE – to – ONE “ conversation with
these lakhs of voters , SIMULTANEOUSLY , in REAL TIME ?
And do this without
leaving their chairs ? “
Dear Shuklaji,
Now ask yourself :
“ How can I leverage ARTIFICIAL
INTELLIGENCE to create for Shri Modiji , a DIGITAL AVATAR , with which millions
can interact online , ask any question re : Reforms – Benefits – Schemes –
Initiatives – Projects – Vikas etc ., - and get perfectly RELEVANT answers , in
Shri Modiji’s OWN VOICE ? “
For your answer,
please visit my Digital Avatar www.hemenparekh.ai
Then ask any
question
In case you need
any clarification, do not hesitate to phone me on ( M ) 98,67,55,08,08
With regards,
Hemen Parekh
hcp@RecruitGuru.com
