Birth of a David ?
Context :
Govt to set up a non-profit company to facilitate equitable e-commerce growth / HT / 27 Oct 2021
Extract :
Blue chip firms such as State Bank of India (SBI), Punjab National Bank (PNB), and leading bourses — BSE and NSE — are keen to promote an indigenously-developed and not-for-profit online network to check the dominance of e-commerce giants such as Amazon and Flipkart, officials aware of the plan have said.
Senior executives of several companies indicated their willingness to put in equity in the proposed private entity that will execute the Open Network for Digital Commerce (ONDC) at a meeting chaired by commerce and industry minister Piyush Goyal on Monday, they said requesting anonymity.
The government has set up a nine-member advisory council, including Nandan Nilekani, chairman of Infosys, and National Health Authority CEO R S Sharma, to help with the conceptualisation of ONDC.
The aim, according to the officials is to make e-commerce platform-agnostic.
Other firms interested in participating in ONDC are Bank of Baroda, National Bank for Agriculture and Rural Development (NABARD), Small Industries Development Bank of India (SIDBI), National Payments Corporation of India (NPCI), National Securities Depository Ltd (NSDL) and Central Depository Services Ltd (CDSL), the officials cited in the first instance added.
The official said it is “a work in progress” and “we aggressively plan to set up the company by the end of this calendar year”. “However, no existing market-participants [both domestic and foreign e-commerce platforms] will be allowed to pick up any stake in the proposed company to ensure neutrality,” he added.
A commerce ministry statement issued on Tuesday confirmed the development. “A non-profit company structure removes any incentive for owners to drive for profit maximisation, keep the focus on ethical and responsible behaviour while providing for trust, rigorous norms of governance, accountability and transparency,” it said. ONDC is an initiative of the department for the promotion of industry and internal trade (DPIIT), an arm of the ministry.
A second official mentioned above said the network will work for e-commerce in the same manner as Unified Payments Interface (UPI) does in the digital payment space. “As UPI broke the duopoly of MasterCard and Visa to allow indigenously developed payment options such as RuPay and BHIM, ONDC aims to unshackle the e-commerce space from dominant platforms and allow seamless access to all stakeholders, including wide choices to customers from one network without visiting different platforms,” the official said.
Explaining the objective of the project in the Lok Sabha on August 4, minister of state for commerce Som Prakesh said ONDC would make e-commerce more inclusive and accessible for consumers as they can access any seller or product through any compatible application or platform. “It will enable the consumers to match demand with the nearest available supply. This will also give consumers the liberty to choose their preferred local businesses,” he said.
ONDC aims to standardise operations, promote inclusion of local suppliers, drive efficiencies in logistics and lead to enhancement of value for consumers, he added.
According to the Confederation of All India Traders (CAIT), ONDC will give varied options to consumers purchasing goods or services online “thus enabling healthy competition in the e-commerce market which is presently under hostage of few big e-tailers”.
“A huge market will be available without much effort to e-tailers whereas consumers will also be able to buy the goods of their choice from the seller of any company associated with this platform. At present, a customer who is connected to only one portal can buy goods from that only. To buy from any other portal, he has to go to another portal, whereas on this network he is completely free to buy goods or services from any firm without logging to any other e-commerce portal,” said CAIT secretary general Praveen Khandelwal, who is also a member of the ONDC advisory council.
At the review meeting on Monday, experts told Goyal that an ONDC gateway has been established and experts from the Quality Council of India are executing the project in a mission mode. The meeting was also attended by DPIIT secretary Anurag Jain.
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MY TAKE :
Congratulations, Shri Piyush Goyalji,
Imagine a buyer not having to go from one portal to another !
And the ONDC Network enabling him to buy goods / services from ANY firm, without logging to any other e-commerce portal !
This innovation will break up the oligopoly ( approaching “ near monopoly “ ) of existing e-Com giants
While wishing ONDC all success, I urge the HR Minister / Labour Minister to “ copy “ this concept as far as “ Online Job Portals “ are concerned
At present, millions of “ Job-seekers “ have to :
Ø Submit their resumes on umpteen job-portals, one by one ( by filling in almost identical Resume submit forms ), and keep track of umpteen passwords
Ø Search jobs ( much like searching for products / services on e-Com portals ), by login to each job-portal separately. Then “ Apply Online “ if and when they find a suitable job
The process for “ Employers / Recruiters “ is similar :
Ø They must buy a quarterly / annual “ subscription “ from each job-portals
Ø They must “ post “ their same / identical “ job advertisement “, one by one, on each job-portal
Ø To “ search “ suitable candidates, they must login and conduct “ Resume Search “ on each portal
It is worth remembering that :
Ø Each job portal acts as a “ Silo “, holding close to its chest , millions of resumes / vacancies
Ø A huge number of Employers and Jobseekers registered on these portals are the SAME
Ø This means a lot of “ Duplicate Databases “ ( of Buyers and Sellers )
THE JOB-PORTAL SCENARIO DESCRIBED ABOVE, IS QUITE SIMILAR TO THE SITUATION PREVAILING WITH E-COM PORTALS
This lead me to suggest :
World Wide Work Federation ( W3F ) ……………………………………….. [ 07 Oct 2010 ]
Following were the highlights of my above-mentioned suggestion :
Purpose / Mission
Mission of the foundation would be to
Ø Carry job-related info (job advt / announcements) to jobseekers living in the farthest corners of the world
Ø Carry job-applicant’s information (resumes / profiles / info posted on public domain websites etc.) to employers / recruitment agencies, all over the world
Ø Facilitate quick / accurate exchange of communications between the jobseekers and employers everywhere
Website
W3F will have its own website, called > www.world-wide-jobs.com
W3F website will accept as “ Partner Website ” any other website, which is willing to share its own
Ø Job Advts and Resumes
Or
Ø Share its job-announcements
Or
Ø Wish to receive RSS feeds from www.world-wide-jobs.com, in respect of "jobs advts” and “resumes” for dissemination amongst its users.
www.world-wide-jobs.com will receive and give to its Partner Websites, all job advts and resumes for FREE
Who can “contribute”, What to W3F / www.world-wide-jobs.com ?
Job Portals can provide :
Ø RSS feeds of their job advts and resumes through Partnering
Ø Exposing job-advts and resumes received from www.world-wide-jobs.com to its own users
Ø Delivering
# “Job Alerts” to jobseekers
# “Resume Alerts” to Employers
- through email alerts or SMS alerts.
Dear HR Minister / Labour Minister :
Do not to expect the job-portals to react on their own to my suggestion, positively / enthusiastically
But just announce the Government’s intention to do “ a OPEN NETWORK for ONLINE RECRUITMENT / ONOR “ – and witness a dramatic change in their ATTITUDE !
ONOR too, deserves to be put into 4th gear !
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 27 Oct 2021
Related Readings :
Ø A Virtual Employment Exchange ……………………………..[ 10 Mar 2014 ]
Ø National Career Service Portal …………………………………..[ 21 July 2015 ]
Ø TOWARDS A NATIONAL JOB PORTAL ? ………………………[ 07 Feb 2016 ]
Ø www.ResumesExchange.com ……………………………………..[ 09 Feb 2016 ]
Ø National Jobs Policy : Treasure Hunt ……………………………[ 15 Dec 2017 ]
Ø Jobs Data : How to automate Compilation………………..[ 07 May 2018 ]
Ø National Recruitment Agency ( NRA )……………………….. [ 02 Feb 2020 ]
Ø e-Shram can provide jobs to Unorganized Workers ?...[ 26 Aug 2021 ]
Ø Congratulations, Pawan Goyal…………………………….. [ 16 Oct 2021 ]
==============================
Ø Consortium of Indian Job Portals : a First Step ……………[ 04 Aug 2020 ]
Extract :
But, quite similar to the “ Health-care System “, there is this “ Job-Search System “, which too is “
fragmented “ and needs a similar “ Co-operation “, to fix it
Here is an “ Action Plan “ :
Cooperation among ? > Dozens of Job Portals
Which ?
# Naukri…………………………………………… 37624
# TimesJobs…………………………………….. 2391
# MonsterIndia…………………… ……………
# ShineJobs …………………….. …………
# National Career Service Portal….157321 job listings and hundreds of other
To be Led By :
Shri Sanjeev Bhickchandani { CEO – Naukri / sanjeev.
Dear Sanjeev,
You are the Father of Online Recruitment Industry in India
Quite like " Covid ", Unemployment is our common enemy
Entire country looks up to you, to rise above narrow business considerations and lead our army of "
Employment warriors ( Job Portals ) “ , to win this war
I am sure, you will not let them down !
Common Cause :
Ø Deliver suitable / matching, “ Job Alerts “ ( daily on mobile phone ) for every job-seeker, anywhere in India and enable him / her , to “ Apply Online “ against any of these jobs
Methodology :
Ø Create a COMMON / CENTRAL database of all jobs listed on all partner job-portals
Ø Create a COMMON / CENTRAL database of all resumes posted on all partner portals
Ø Enable any Company to post its job-vacancy on any partner job-portal and be able to search that
CENTRAL / COMMON database of resumes from any partner portal
Ø Enable any job-seeker to search ALL jobs from any partner job portal
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