Reliance : Retailing - Detailing –Gobbling
Mercury displays a “ Pulling and Gobbling “ effect . When spread on a flat surface, the bigger blob pulls towards itself, number of smaller blobs and then gobbles them up
Reliance Retail seems to have acquired a similar capability
Here is how :
Rel Retail to partner Electronics Stores / Eco Times / 18 Aug 2021
Extract :
Ø Reliance Retail has begun trying out a “ hyper-local “ initiative for electronic products whereby any order for Smartphones, TVs, Refrigerators and Washing Machines on its e-commerce platform JioMart will be sold and delivered by the NEAREST STORE
Ø People aware of the development told ET that the company will soon REACH OUT to some 800,000 NEIGHBOURHOOD STORES that are currently selling its Jio telecom connections, apart from other local electronic and mobile phone stores, and offer them a chance to CONVERT their enterprises for such hyper local sales, an initiative it has named “ JioMart Digital “
Ø The 7,000 – odd company-owned JioPoint neighbourhood outlets will also be part of this HYPER-LOCAL network
Ø Reliance Retail is Mukesh Ambani led Reliance Industries’ retail arm
Ø Its JioMart Kirana is a similar initiative that ON-BOARDS kirana stores selling food and grocery. There are more than 150,000 such outlets under this umbrella
Ø The executives cited earlier said, JioMart will operate both as an eCOMMERCE VENTURE and an “ ONLINE to OFFLINE PLATFORM “ with initiatives like JioMart Digital and JioMart Kirana
Ø Reliance wants to make its “ ONLINE to OFFLINE “ initiative, the world’s largest
Ø The JioMart Digital stores will do CATALOGUE SALES for consumers who do not have access to the JioMart App
Ø JioMart is integrating the electronics and mobile phone categories into its App across the country
Ø These stores will BUY the products from Reliance’s 500 odd WAREHOUSES and undertake the LAST MILE FULFILMENT
Ø They will also provide Reliance Retail’s solutions such as :
# After Sales Service
# Installation
# EMI and finance options
- and offer,
# Latest models at best possible price ( as sold through the Reliance Digital outlets )
MY TAKE :
Some 3 years ago, I wrote :
Ø MA = DA x 4,000,000 ? ……………………………………….[ 17 July 2018 ],
- Where I described in detail, what I envisaged could be Reliance Retail’s strategy, in respect of :
-
- # Sales
- # Supply
- # Inventory
- # Delivery
- # Finance
- # Marketing
Those interested in knowing “ what comes next “ , might want to look-up :
Ø Reliance Retail : a Guess comes Good ……………………….[ 31 July 2021 ]
It is only a matter of time before Management Institutions around the world, teaching MARKETING , make this a CASE–STUDY for their students, requiring the students to supply answers to :
Ø Did Reliance Retail get any special favours from Government of India ?
Ø
Ø What “ Competitive Advantage “ did Reliance Retail enjoy over Flipkart / Amazon etc ?
Ø
Ø What role did Reliance’s mobile arm ( Jio ) play in helping Reliance overtake competition ?
Ø
Ø How much did investment by Facebook and Google in Reliance help its game-plan ?
Ø
Ø Did Amazon / Walmart fail to understand purchase behavior of Indian Consumers ?
Ø
Ø What role COVID pandemic play to accelerate JioMart’s expansion strategy ?
Ø
Ø Did Amazon-Walmart made a mistake in trying to replicate in India, their American Business Model ?
Ø
Ø Do Indian consumers trust their neighbourhood Kirana store owner more than Amazon-Walmart ?
It is very likely that those students will find their arguments / answers at link above
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 18 Aug 2021
CC :
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