Rohit ,
The 51
million MSME , mentioned in following news report (
Business Line / 14 June ) , are your market , along with those 42,000 colleges
whom , no Company visits for Campus interview
These 51 million have , between 2-5 vacancies per year and therefore , cannot
afford to use Monster / Naukri / Timesjobs
That means , as of today , these 51
million are , “ non-consumers “ of the
Online Recruitment Industry !
Hcp
----------------------
US-based search engine major Google
India will look to bring on board and digitally
connect a host of small and medium
businesses.
Google is also open to tie-ups with industry bodies, which would help them
provide training to these businesses.
So far, it has a tie-up with FICCI only.
Through its various initiatives, the
technology giant has been able to bring on board some 10 million small and medium businesses, which are either
available through its “search” options or on its “Maps”.
India has 51
million-odd SMBs.
“Some 10 million are
either available in search results or maps of Google.
We intend to list and bring many more on
board,”
Shalini Girish, Director – Marketing
Solutions, Google, said here on Tuesday.
According to Girish, a survey by Google
and KPMG has seen that 68 per cent of SMB are
offline and digitally-engaged
SMBs grow twice as fast compared to the ones offline.
Quoting the report, she said, digitally engaged businesses are able to
grow their customer base significantly with 52 per cent catering to customers
beyond their home city compared
to only 29 per cent of those SMBs that are offline.
Google has already introduced a host of tools that aim to help SMBs go
digital.
“Digital
Unlocked” is a training programme for creating awareness about
digitisation among SMBs that began January onwards.
Apart from online and app-based training
modules, Google is also working with FICCI
to conduct 5,000 offline classroom training
programme and take forward recognising SMBs with its “SMB Heroes”
programme.
“By 2020, we hope to have 5,000-odd
classroom training programmes (across 40 cities),” she said.
Google has also launched the “Website
with Google my Business” that looks at equipping these small and medium
businesses in their digital journey by creating
free, mobile optimised websites.
The website will provide simple,
templated offerings created from their data and photos on Google maps.
In
12 regional languages
The offerings will come in 12 languages,
namely English, Hindu, Bengali, Telegu, Marathi, Tamil, Urdu, Gujrati, Kannada
and Malaylam.
The beta testing of this tool was being
carried out for quite some time now and 120,000 businesses have been a part of the pilot.
---------------------
With Regards,
hemen
parekh
(
M ) +91 - 98,67,55,08,08
No comments:
Post a Comment