B2B Site Note 2

Dear Team

From time to time , I will send you notes re design / development of B2B site
Most of my thoughts / comments would also apply to B2C site . So Team #2 should also read these notes
It is quite possible that , at times , I may sound so “ Elementary “  re matters that you already know “ so well “
Here is Note #2
One of  the most important things is that the web pages must render equally well in most of the popular browsers, viz: Explorer / Chrome / Firefox etc
If you are not aware , Shuklendu could tell you about tools which you can use to test this aspect
It would also help you to thoroughly study Google Web Master Tools and incorporate SEO principles outlined therein
I believe Google Analytics allows you to test each page and know whether it is optimized or not
You may have noticed that CustomizeResume web site pages are divided into 4 parts as follows :

Ø Top Bar containing Site Name and a few links

Ø Bottom Bar containing Copy Right / Powered By / Maintained By / Contact Info etc

Ø Left side Vertical Navigation Bar containing page-links in groups

Ø Rest of the Real Estate , for page write-up / forms / Display of Results ( Working Space )

In B2B , pl add a 2” ( ? ) wide vertical Right Side Bar , to enable Google to post AdSense Advts ( on ALL pages )
If you research Google AdSense web site , it will tell you about the width of this Right Side vertical BLANK bar
In the past , Shuklendu and myself had reached a conclusion that , instead of a narrow right side blank vertical bar ( on All pages ) , it brings better revenue if we provide a ,
2” deep blank , horizontal bar , right below the TOP BAR and running the entire width of the web page ( from left edge of page to the right edge ) , where Google can display / insert a BANNER Ad
Google Adsense page , gives ideal dimensions for such a BANNER ad blank space . Pl look up
I leave to Shuklendu , the final decision re where to provide the AdSense Space
One advantage of a full width horizontal BANNER AD bar is that we get more space ( real estate ) for the page write-up / action portion
Another very important point is re STANDARDIZATION
Not only of the page layout but also of,

Ø Font Style ( I prefer Verdana )

Ø Font Sizes ( For each element such as , Page Name / Para Titles / Sub Titles etc )

Ø Use of Bullets

Ø Button Sizes

Ø Link Widths

Ø Slogan ( Stop Advertizing / Start Marketing ) on all pages

Ø Left Alignment

It is best to create a STANDARD TEMPLATE  that all developers can follow

You may benefit by looking up ,

Ø CustomizeResume Web Master Tools by,

User Id = parekh.hemen@gmail.com

Password = Indiarecruiter

Ø CustomizeResume Web Analytics by,

User Id = CustomizeResume

Password = hemenparekh

Regards

hcp

hcp