Rahul Joshi – TV 18 Broadcast ( amit.sohni@viacom18.com / Deepak.gupta@nw18.com )
I Venkat – Eenadu Televisin ( etvmarketing@eenadu.net )
Ms Kali Purie Bhandal – TV Today Network ( ashish.sabharwal@intoday.com )
Ms Sonia Singh – NDTV ( corporate@ndtv.com )
Sudhir Chaudhary – Zee Media ( sudhir.chaudhary@zeemedia.
Dinesh Garg – Zee Media ( dinesh.garg@zeemedia.
Rajat Sharma – Independent News Service ( mail@indiatvnews.com / opinions@indiatvnews.com )
Avinash Pandey – ABP Network ( avinash@abpnews.in )
M K Anand – Times Network ( anandmk@timesnownews.com )
M V Shreyams Kumar – Matrubhumi Printing ( shreyams.mv@sansad.nic.in )
Ms Anuradha Prasad Shukla – New24 Broadcasters ( info@bagnetwork.in / query@news24online.com )
Dear Friends :
Just came across following news report :
TRP announcement brings cheer to TV news advertisers / 14 Jan 2021
Extract :
Top advertisers on news channels are quite relieved about the announcement as TRPs have been the biggest metric for them to advertise on television.
Thankfully, now we will get to know who is watching what.
JK Tyre CMO Amit Gujral has welcomed the directive saying, “Data centricity for every business is critical and therefore revision to get the correct information is critical for marketers to plan accordingly.”
Dabur Head of Media Rajiv Dubey notes, “It has been very unfair on us advertisers – who are actually the ones spending money – to not have access to critical TRP data.
If something is wrong with the system, then fix the system and not keep the information hidden from us.”
I thought you might want to look up :
Time for getting Targeted Ads on TV ?
With regards,
Hemen Parekh
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