Dear Dr Oza ,
It was indeed a nice gesture on part of our common friend , Sam
Ramaswamy to introduce me to you
I know , I do not qualify to be - even considered to be - a
Co-Author of the book that you are writing
However , I will feel happy if some of my thoughts find a place
/ mention in your book
Feel free to reach me on 0 - 98, 67,55, 08 ,08
with regards,
hemen parekh
PS :
Right now , I am posting on various web sites , my following
blog :
--------------------------------------------------------------------------------------------------------------------------------
Future of Advertising
Industry ?
-----------------------------------------
Right now , a controversy is
raging about Maggi Noodles
There are reports of FIR being filed against Amitabh Bachhan / Preiti Zenta and Madhuri Dixit , who promote use of Maggi , in advertisements
I suppose our Courts will decide if , in this specific case , whether they are guilty of any " Crime "
In any case , the immediate fall-out of this case will be that all persons acting in advertisements - and promoting any product ( - and any " Service " ? ) , will start consulting their lawyers !
But , this episode raises many questions , such as :
> MEDIA
No more product/service Ads appear only on hoardings / TV and print media . Nowadays , ads appear on Google / Social Networking web sites / mobile phones / tablets / Smart Watches etc
Soon these ads will appear on your eye-glasses , tooth brush and even on your clothes ! ( Just wait for IoT - Internet of Things , with each person on earth getting millions of IP addresses . Each " Thing " will also get its own IP address )
And what will stop Ads from appearing in thin air as holograms , just above your bed ?
And all of these will be in VIDEO format , too !
No government in the World will be able to stop these Ads from appearing wherever a recipient wants them to appear !
> VIRTUALIZATION
With virtualization around the corner , Advts will become interactive , allowing any viewer to substitute himself / herself in place of the Actor / Brand Ambassador appearing in the video . And the viewer will be able to alter the Ad-Content , as he wants !
Ultimate customization !
> CONTENT
No one will be able to stop / filter the contents of these ads , even if these are patently anti-social or spreading hate !
As per a recent BBC program , ISIL is posting some 30,000 messages ( includes many videos ) on Social Media , everyday , to recruit fidayeens
On YouTube , Videos worth 300 hours of viewing-time , are being uploaded every minute ! Impossible to censor !
> ACTORS / BRAND AMBASSADORS
Advertisers will be able to resurrect any dead person in the video to promote any product / service
National leaders / Bollywood Stars , beware !
No one will ask your permission . No one will sign any contract . No one will pay anything to your inheritors !
With plenty of films / videos shot during your life-time , your " After Avatar " may start selling contraband goods !
If in doubt , look up www.Eterni.me !
> ADVERTISERS
Don't expect a human executive to decide , WHAT to advertise , WHEN to advertise , WHERE to advertise and WHO to target
That job will be taken over by AI ( Artificial Intelligence ) algorithms !
And , unfortunately , you cannot send a " summons ' to AI ! Address unknown !
> MEDIA OWNERS / EDITORS / WEB MASTERS
If a time comes when anybody can upload , without asking permission , any Advt , at any time on any media , can Media Owners / Editors / Web Masters be held responsible for what appears on their media ?
At least , for the time being ,
I am " Approving ( and often, Rejecting ) " ,every single Marketing
Message being composed on my web site ,
B2BmessageBlaster
before these can be blasted by Subscribers
hemen parekh
From: sam ramaswamy
[mailto:srimasr@yahoo.com]
Sent: Friday, June 05, 2015 10:35 AM
To: Devendra Oza; hcp@GreatGuru.com; HCP
Subject: Re: Book Joint Authotrship
Sent: Friday, June 05, 2015 10:35 AM
To: Devendra Oza; hcp@GreatGuru.com; HCP
Subject: Re: Book Joint Authotrship
Dr.OZA IAS ( RETD )
H.C.Parekh
Dear Dr.Oza,
By this mail I introduce H.C.Parekh
who worked with me at Larsen & Toubro . He was the chief of HR & runs
his own HR Company now.
More importantly he is a
great thinker, analyst and proudly loves India despite its problems. He has
posted in Face Book several thoughts on key economic & social issues
addressed to Modi & Jaitley.
Mr Parekh could be a great
contributor to the book you are publishing - why in fact could be a joint
author. I look forward to both you interacting.
Regards,
S.Ramaswamy
India <br>Apt 6,Tower
I <br>Krishna Towers <br>50,Sardar Patel Rd <br>Chennai 600
113 <div>91-44 -222 000 82,91-44-2279 2275, 91-9444 96 0082</div>
<div> </div>
From: Devendra
Oza <oza.devendra@gmail.com>
To: sam ramaswamy <srimasr@yahoo.com>
Sent: Thursday, June 4, 2015 7:32 AM
Subject: Re: Book Joint Authotrship
To: sam ramaswamy <srimasr@yahoo.com>
Sent: Thursday, June 4, 2015 7:32 AM
Subject: Re: Book Joint Authotrship
Many thanks. I will be at home
from 3 pm onwards. If possible, use my land line number 044-24422269 and
failing that my cell phone 9444216627.
How often do you come to
Chennai - once a week?
So long as you access your
email fairly regularly, it will be possible to work together.
Regards
OZA
On 4 June 2015 at 06:37, sam
ramaswamy <srimasr@yahoo.com>
wrote:
Dear Oza Ji,
Thank you for your
consideration. As you know I live in Perungalathur & might have to consider
the logistic challenges. I will first phone you today and have a preliminary
talk.
With kind regards,
Sam Ramaswamy
India <br>Apt 6,Tower
I <br>Krishna Towers <br>50,Sardar Patel Rd <br>Chennai 600
113 <div>91-44 -222 000 82,91-44-2279 2275, 91-9444 96 0082</div>
<div> </div>
From: Devendra
Oza <oza.devendra@gmail.com>
To: sam ramaswamy <srimasr@yahoo.com>
Cc: Rama Kashyap <rama1836@yahoo.com>
Sent: Wednesday, June 3, 2015 10:04 PM
Subject: Book Joint Authotrship
To: sam ramaswamy <srimasr@yahoo.com>
Cc: Rama Kashyap <rama1836@yahoo.com>
Sent: Wednesday, June 3, 2015 10:04 PM
Subject: Book Joint Authotrship
3/6/2015
Dear
Sri SR.,
A book for an INTELLIGENT layman
can be described thus; m
AFTER READING THE BOOK , HE
WILL SAY:: oh oh THERE IS NOTHING NEW IN THIS BOOK AND yet it compels me
to think,.
There is really nothing new
under the sun. Everything worth saying has been said by someone or the other,
sometime or the other, and yet NO ONE has discussed the subject COHERENTLY , IN
IAN INTEGRATED WAY before.
India
is in a very bad way:: things will become worse. (We are so smug that we do not
care to find out what is the situation of Law and order in the North
East.
Persons
like us understnand the value of processing any issue as a single WHOLE ,
without parading excessive knowledge about some one issue. It is our duty to
write. Grumbling , which is a national pastime of the comfortable middle
class like us, puts me to shame.
Shall
we meet? Sunday? What time? Only the two of us?
Regards
OZA
--
D.K.Oza
I.A.S (Retd)
No. 1, First Cross Street
Indiranagar, Adyar
Chennai 600 020
Tel: 91-44-24422269 / 94442 16627/ 94980 04298
Email: oza.devendra@gmail.com
No. 1, First Cross Street
Indiranagar, Adyar
Chennai 600 020
Tel: 91-44-24422269 / 94442 16627/ 94980 04298
Email: oza.devendra@gmail.com
--
D.K.Oza
I.A.S (Retd)
No. 1, First Cross Street
Indiranagar, Adyar
Chennai 600 020
Tel: 91-44-24422269 / 94442 16627/ 94980 04298
Email: oza.devendra@gmail.com
No. 1, First Cross Street
Indiranagar, Adyar
Chennai 600 020
Tel: 91-44-24422269 / 94442 16627/ 94980 04298
Email: oza.devendra@gmail.com
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