Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday 5 June 2015

Fwd: Future of Advertising Industry ?

paulwriter@paulwriter.com




Sent from my iPad

Begin forwarded message:
From: Hemen Parekh <hcp@recruitguru.com>
Date: 5 June 2015 11:26:37 am IST
To: paulwriter@pauwlriter.com
Subject: Future of Advertising Industry ?
Future of Advertising Industry  ?

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Right now , a controversy is raging about Maggi Noodles


There are reports of FIR being filed against Amitabh Bachhan / Preiti Zenta and Madhuri Dixit , who promote use of Maggi , in advertisements

I suppose our Courts will decide if , in this specific case , whether they are guilty of any " Crime "

In any case , the immediate fall-out of this case will be that all persons acting in advertisements - and promoting any product ( - and any " Service " ? ) , will start consulting their lawyers !

But , this episode raises many questions , such as :


>   MEDIA


No more product/service Ads appear  only on hoardings / TV and print media . Nowadays , ads appear on Google / Social Networking web sites / mobile phones / tablets / Smart Watches etc

Soon these ads will appear on your eye-glasses , tooth brush and even on your clothes ! ( Just wait for IoT - Internet of Things , with each person on earth getting millions of IP addresses . Each " Thing " will also get its own IP address )

And what will stop Ads from appearing in thin air as holograms , just above your bed  ?

And all of these will be in VIDEO format , too !

No government in the World will be able to stop these Ads from appearing  wherever a recipient wants them to appear !


>   VIRTUALIZATION


With virtualization around the corner , Advts will become interactive , allowing any viewer to substitute himself / herself in place of the Actor / Brand Ambassador appearing in the video . And the viewer will be able to alter the Ad-Content , as he wants ! 

Ultimate customization !



>    CONTENT



No one will be able to stop / filter the contents of these ads , even if these are patently anti-social or spreading hate  !

As per a recent BBC program , ISIL is posting some 30,000 messages ( includes many videos ) on Social Media , everyday , to recruit fidayeens 

On YouTube , Videos worth 300 hours of viewing-time , are being uploaded every minute ! Impossible to censor !



>    ACTORS / BRAND AMBASSADORS



Advertisers will be able to resurrect any dead person in the video to promote any product / service

National leaders / Bollywood Stars , beware ! 

No one will ask your permission .  No one will sign any contract . No one will pay anything to your inheritors !

With plenty of films /  videos shot during your life-time , your " After Avatar " may start selling contraband goods ! 

If in doubt , look up www.Eterni.me  !



>   ADVERTISERS



Don't expect a human executive to decide , WHAT to advertise , WHEN to advertise , WHERE to advertise and WHO to target


That job will be taken over by AI ( Artificial Intelligence ) algorithms !


And , unfortunately , you cannot send a " summons ' to AI ! Address unknown  !



>   MEDIA OWNERS / EDITORS / WEB MASTERS


If a time comes when anybody can upload , without asking permission , any Advt , at any time on any media , can Media Owners / Editors / Web Masters be held responsible for what appears on their media  ?  

At least , for the time being , I am " Approving ( and often, Rejecting ) " ,every single Marketing Message being composed on my web site ,

B2BmessageBlaster 

before these can be blasted by Subscribers


 hemen  parekh
     


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Incidentally , CAPTCHA on your site does not work !

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