Fwd: Future of Advertising Industry ?

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Begin forwarded message:

From: Hemen Parekh <hcp@recruitguru.com>
Date: 5 June 2015 11:26:37 am IST
To: paulwriter@pauwlriter.com
Subject: Future of Advertising Industry ?

Future of Advertising Industry  ?

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Right now , a controversy is raging about Maggi Noodles

There are reports of FIR being filed against Amitabh Bachhan / Preiti Zenta and Madhuri Dixit , who promote use of Maggi , in advertisements

I suppose our Courts will decide if , in this specific case , whether they are guilty of any " Crime "

In any case , the immediate fall-out of this case will be that all persons acting in advertisements - and promoting any product ( - and any " Service " ? ) , will start consulting their lawyers !

But , this episode raises many questions , such as :

>   MEDIA

No more product/service Ads appear  only on hoardings / TV and print media . Nowadays , ads appear on Google / Social Networking web sites / mobile phones / tablets / Smart Watches etc

Soon these ads will appear on your eye-glasses , tooth brush and even on your clothes ! ( Just wait for IoT - Internet of Things , with each person on earth getting millions of IP addresses . Each " Thing " will also get its own IP address )

And what will stop Ads from appearing in thin air as holograms , just above your bed  ?

And all of these will be in VIDEO format , too !

No government in the World will be able to stop these Ads from appearing  wherever a recipient wants them to appear !

>   VIRTUALIZATION

With virtualization around the corner , Advts will become interactive , allowing any viewer to substitute himself / herself in place of the Actor / Brand Ambassador appearing in the video . And the viewer will be able to alter the Ad-Content , as he wants ! 

Ultimate customization !

>    CONTENT

No one will be able to stop / filter the contents of these ads , even if these are patently anti-social or spreading hate  !

As per a recent BBC program , ISIL is posting some 30,000 messages ( includes many videos ) on Social Media , everyday , to recruit fidayeens 

On YouTube , Videos worth 300 hours of viewing-time , are being uploaded every minute ! Impossible to censor !

>    ACTORS / BRAND AMBASSADORS

Advertisers will be able to resurrect any dead person in the video to promote any product / service

National leaders / Bollywood Stars , beware ! 

No one will ask your permission .  No one will sign any contract . No one will pay anything to your inheritors !

With plenty of films /  videos shot during your life-time , your " After Avatar " may start selling contraband goods ! 

If in doubt , look up www.Eterni.me  !

>   ADVERTISERS

Don't expect a human executive to decide , WHAT to advertise , WHEN to advertise , WHERE to advertise and WHO to target

That job will be taken over by AI ( Artificial Intelligence ) algorithms !

And , unfortunately , you cannot send a " summons ' to AI ! Address unknown  !

>   MEDIA OWNERS / EDITORS / WEB MASTERS

If a time comes when anybody can upload , without asking permission , any Advt , at any time on any media , can Media Owners / Editors / Web Masters be held responsible for what appears on their media  ?  

At least , for the time being , I am " Approving ( and often, Rejecting ) " ,every single Marketing Message being composed on my web site ,

B2BmessageBlaster 

before these can be blasted by Subscribers

 hemen  parekh

     

 hcp@RecruitGuru.com   

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