Digital Dividend from Demographic Data [ 4 D ]
Background
:
Of late, “ Digital Gurus “ /
“ Marketing Experts “ / “ Data Scientists “ are all excited with the
concept ,
DATA is the NEW OIL
They are all advocating that
individuals ( Data Owners ) should be enabled to make money from
selling their own Personal / Private data
What is
behind this sudden advocacy ?
Experts have just realized
that Social Media web sites / E Com web sites / Fintech web sites / Mobile Apps
etc., have all been earning BILLIONS of
dollars every year , by selling data submitted
by their users or compiled by them surreptitiously , through snooping on their
users’ online visits / activities / purchases – and audio / video sessions
Question :
Who are buying these data and
for what purpose ?
Answer :
· Companies
of all types - who wish to advertise their products / services to billions of
users
· Advertising
Agencies / Public Relations agencies - to deliver marketing messages
· Political
Parties / Political Lobbyists - to influence voters
· Interest
groups / Think Tanks – to propagate their ideologies
· Terror
Groups – to recruit supporters
· Polling
/ Surveying agencies – to uncover social trends …………..etc
Question :
Is there a way to make the
likes of Google – Facebook – Twitter – Instagram – WhatsApp etc to pay their
users , every time they use / sell , users’ personal data ?
Answer :
Absolutely !
Just implement : SARAL ( Single
Authentic Registration Anywhere Login )
Related blogs :
Right to Sell My Soul ?
Wealth of Nations
How will it
help ?
· SARAL will become the DATA
REPOSITORY of 500 million current Indian internet users and will
keep growing
· This DATABASE will
become the single largest ( and searchable ) Demographic
Profile in entire World
· Data
Buyers will be allowed to search this database and
compile / download “ Target Demographic Profiles “
upononline payment of published “ Sale Price “ to SARAL
· Such
profiles will not reveal the identities of the registered Indian users (
of SARAL ) . The compiled profiles will be
anonymized / aggregated
· SARAL will immediately distribute the
Sale Income among the users whose data got included in the downloaded
Demographic Profie ( DBT into bank accounts of users )
Can you
show how a Buyer can generate a typical Demographic Profile ?
A buyer may start the “
Profile Configuration Process “ by selecting a “ profile value “ and then keep
“ filtering to zero in “ , on the desired outcome . He can start and stop at
any result to click “ Add to Shopping Cart “ . He can even “ select / unselect
“ as he proceeds
|
Serial No
|
Demographic Profile Set
|
Selected ProfileValue
|
No of Records found ( eg )
|
|
1
|
Geography
|
Entire
India
|
500 million
|
|
2
|
Cities
|
A
category cities
|
300 million
|
|
3
|
Gender
|
Male
|
250 million
|
|
4
|
Age
Range
|
20-25
|
80 million
|
|
5
|
Education
Level
|
Graduate
|
20 million
|
|
6
|
Degree
|
Computer
Science
|
10 million
|
|
7
|
Languages
spoken
|
Hindi
– English – Gujarati- Marathi
|
5 million
|
|
8
|
Employment
Status
|
Employed
|
3 million
|
|
9
|
Social
Media Presence-Postings
|
FaceBook
– Linkedin – Twitter - WhatsApp
|
2 million
|
|
10
|
FinTech
Engagement
|
Paytm
– BHIM – Credit card
|
1 million
|
How much
can such target profiles be refined ?
Depending upon ,
- it
would be possible for a DATA BUYER to refine such Demographic Profiles , to further narrow
down the number of records based on :
· Medical
History
· Income
Tax Status ( exempt / filed )
· Credit
History
· Cultural
Activities
· Online
Purchases made ( especially Clothes & Cosmetics )
· Travels
/ Tours / Family Holidays , undertaken
· Family
Data / Domicile
· Mobile
Service provider
· Internet
Service provider
· OS of
mobile phone
· Photos
on Social Media web sites
· IoT
connected gadgets in home ( Alexa – Siri – Cortana – Google Home etc )
· DBT
Scheme benefits enjoyed
· Schools
– Colleges attended
· Companies
worked for
· Ownerships
( flats – land – Equity – Vehicles etc )
· Single
– Married – Divorced / No of children
· Veg /
Non Veg / Food preferences / Restaurants visited
· Entertainment
preferences ( Music – Movies – Plays etc )
· Crime
record ( Traffic offences )
· Political
History ( Memberships / Elections contested )
The list is unending
And only the very naïve would
think that the existing Social Media websites / Apps / Alexas etc do NOT know
these things about us !
How much
should we charge the Purchasers for record of each user included in the
download ?
Rs 50 / =
How much do
you think an user might earn per month from this arrangement ?
Assuming , his personal data
gets included in 1000 downloads per month , he could end up earning Rs 50,000
per month ! ( a Universal Basic Income without
burdening exchequer )
How can
millions of Indian users be motivated to REGISTER on SARAL ?
When a Indian User visits any
of these web sites , he will get to read the ,
- which
will tell him how he can earn by registering
SARAL will also send email / SMS to an
user , every time Rs 50 / - gets transferred to his bank account
Imagine the pleasant surprise
of the user if he receives 20 such messages in a day !
He will share this news with
500 contacts ! – adding that this INCOME is tax-free !
Which
country is most likely to be the first to implement SARAL ?
Very likely , it will be EU
What makes
you think so ?
Just came across following
news report in today’s Economic Times :
Extract :
Online platforms will be required to compensate publishers and creators for the content that appears on their websites,
The new rules
mean music producers and publishers could come gunning for more money from
Alphabet Inc’s Google and Facebook Inc to compensate
for the display of their songs, video and news articles.
Does SARAL have any supporters ?
I have come across similar
views – following being the latest :
Extract :
“If a company
wants to buy iron from a country, it must pay something to the seller.
But there is no price tag on data, considering that it is far more valuable than iron
today,” Harari said.
His solution:
may be a union
of data-producing countries, along the lines of the Organization of the
Petroleum Exporting Countries or OPEC.
According to him, it seems likely at present that those who control data will control the world. And where is all this data going? Currently, “to only
two places – US and China
-------------
And this is what Nilanjana Bhowmick has to say :
-------------
And this is what Nilanjana Bhowmick has to say :
The prime reason for our
lackadaisical attitude is that most Indians don’t value privacy.
We are yet to register the
value of personal information — the actual monetary, marketable value.
My personal data, for instance,
costs roughly $2.
If I take that as an average,
then at least $2 billion worth of data belonging to 1.3
billion Indians are at stake here.
Which is why, when this data is
taken without consent, it is a financial crime.
Yes, digitisation is the
future. But let’s first plug the social, institutional and systemic weaknesses
in our systems.
( source :
Make our digital backyard safe
=================================================
Dear Shri Ravi
Shankar Prasadji,
If you want to put an end to
the DATA COLONIZATION / DATA IMPERIALISM of those arrogant Social Media web
sites , this is the only language that they will understand
=========================================================
15 Feb 2019
Rsvp : hcp@RecruitGuru.com
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