Amit,
You may like my following blog
As Ted Levitt said in his seminal essay , " Marketing Myopia " :
" Unless you make yourself obsolete , someone
else will "
As to how I am trying to make myself obsolete , look at the
attachment ( which I am sending as email to some 4500 +
recruitment agencies + job portals )
Masa
www.hemenparekh.in > Blogs
( M
) +91 - 98,67,55,08,08
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Monday, 21 March 2016
There must be many readers of
newspapers , who ( like me ) wish they were able to instantly communicate with
a person whose name is mentioned in an article / news report
I often feel like writing to
the author of a newspaper article or to the journalist who wrote a piece of
news
Whenever that desire is too
strong , I spend hours on Google , searching for email ID of the person
concerned
Sometimes I succeed but more
often , I give up in frustration !
Even when I do find what
looks like a legitimate looking email ID and spend hours typing email in
Outlook , I doubt , it will reach the concerned person
And since I have so far
received a reply against not more than one percent of the mails sent by me , I
suppose , these never get delivered or get junked
For me , a very frustrating
situation
How can people ( who are
targeted by me ) , fail to read my mails and respond ?
OK , even if they do not wish
to respond , why cannot they , at least " acknowledge " ?
Of course , if a person were
to actually receive every message ( email / SMS / Voice-Mail etc ) that
everyone else who wants to send , it will be a deluge , especially if the
recipient is a celebrity .
A SPAM of a gigantic
proportion !
But then , advances of
technology rarely bother about its undesirable " side effects "
Hence , it is only a matter
of time before you experience following scenario :
* Your paper newspaper
gets replaced by a plain white LED embedded and internet connected sheet of
plastic ( fold-able too )
* Every morning ,
unfold it , and touch on a icon at the top bearing the name of your desired
news-source ( Publication / TV Channel / Web site etc )
* Touch a Subject Icon
( Politics / Sports / Entertainment / Economics etc )
Voila !
All - and the only news , you
ever cared to read - will instantly appear on that plastic !
Without advertisements , if
you so desire
And where , touching on any
NAME of any person ( or of any organization ) , appearing anywhere , will
enable you to,
* Read out / record
your message , or
* On a virtual keyboard
, type out your message
A long press on the name will
reveal ALL the messages ever sent to that person ( or that Organization ) , in
a reverse chronological order
If any message is a spoken
message , the " News-Plastic " ( cannot call it " paper "
), will read it back to you
Now , those targeted
recipients ( of the messages ) will receive those messages on their own
" News-Plastic " , under an icon called , IN-BOX
Of course , nothing stops
them from " long press " on their own name appearing in the news
article and find out what other readers are trying to convey - and in what
context
If a person's name
appears anywhere in the news , in his own " News Plastic " , it will
be highlighted in RED color
No need for me to search
those Email IDs in Google !
For those who worry about
invasion of personal privacy , I quote onetime CEO of Sun Microsystems , Scot
McNealy who , in 1999 said :
" Privacy is dead , so
get over it "
All that we can hope is that
it is an Indian Start Up which comes out with " News Plastic "
I hope news paper industry
remembers Ted Levitt's ( Marketing Myopia ) :
" If you don't obsolete
yourself , someone else will "
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hemenparekh.in / blogs
22 March 2016
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