Dear
Aditi ,
Feel
free to share my today's blog with your friends
regards,
hemen
uncle
(M)
0 - 98,67,55,08,08
www.hemenparekh.in
> Blogs
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WHO
WILL OBSOLETE WHOM
?
Some
40 years back , marketing guru Ted Levitt wrote in his seminal essay ,
"
Marketing Myopia " :
"
If you don't make yourself obsolete , someone else
will "
It
is high time , traditional Indian Businesses/Industries ask of themselves :
"
Who is about to make me obsolete ? From where
does my threat come ? "
It
seems like the aging Goliaths of India are about to take on by the Davids of the
new-born Start-Ups !
It
is :
>
Brick & Mortar Retail.........Vs........ E Commerce Portals
>
Full Service Banks ............Vs.........Payment Banks
>
Estate Agents.................. Vs........ Real Estate Portals
>
Recruitment Agencies....... Vs........ Job Portals
>
Auction Houses.................Vs........ E Bays of the World
>
Advertising Agencies......... Vs ........Google / InMobi ( and ilk )
>
Security Agencies............ Vs.........Remote Security
Services
>
Own Local Factories...........Vs.........FoxConns / Flexitronics etc
>
Local Grocery Store...........Vs.........Hyper Local mobile apps
>
Marketing Agencies...........Vs......... www.B2BmessageBlaster.com
>
Credit Card Industry......... Vs........ Mobile Wallets
>
Fossil Power Stations........ Vs........ Solar / Wind Power plants
>
Delivery Boys / Girls..........Vs........ Drones
>
Music Labels ( Records ).... Vs........ Music Streaming Services
>
Text Books..................... Vs......... Pre-loaded Tablets
>
Unit House Construction.... Vs......... 3 D Printed Pre-Fab houses
>
Own Servers................... Vs......... Cloud based Computing Services
>
Own Service Departments..... Vs...... Full Service Agencies
>
Car Drivers..........................Vs....... Self Driven Cars
>
Taxis Services...... .............Vs...........Uber / Ola etc
>
Marriage Brokers............... Vs.......... Matrimony / Dating sites
>
Physical Classrooms...........Vs........... Online Education
>
Customs Barriers.............. Vs........... Online 3D Manufacturing
The
list just does not seem to end !
And
, in every case , Information Technology /
Digitization , is the driver of the Change
It
is time , traditional Indian business persons stop feeling uncomfortable /
threatened by the Start Ups
It
is time they realize that :
>
There are no exclusive domains of expertise
>
There is no protection under the former " License Raj " System
>
There are no insurmountable " Industry Barriers "
>
There are no inbuilt / inherent advantages in any Industry
>
Entry-levels are getting lower and lower , in all industries
>
Chaos Theory prevails ( remember , " A butterfly flapping its wings in
Brazil , brings floods in India
" ?
)
>
National Borders cannot stop winds of change , which blow through
internet / mobiles / TV ( - and soon 3D Holograms ? )
>
Of the World's 800 million starving ( mal-nourished ) persons , nearly
400 million live in the Northern States of India
>
Within 5 years , 100 million starving Africans will run-over Europe ,
forcing a drastic lowering of Europe's " Standard of Living " , and
an
" Averaging Out of Un-Employment
" across the World
As a result , Europe will buy less from India
!
>
If till yesterday, " Necessity was the mother of Invention " , today
it is
" Threat of obsolescence is the mother
of Innovation "
Alvin Toffler (
author of " The Third Wave
"- 1980 ) , recently said
, “ In our society everything we know is
changing so rapidly that our heads are filled with obseledge, obsolete
knowledge. How much of what we know is already obsolete or on its way to being
obsolete ? ”
-------------------------------------------------------------------------------------
hemen
parekh
21
August 2015
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