Manish ,
On Friday , I spoke to you about this. Sandeep must have briefed you re: our meeting with Kishan ( Friday morning ) where he suggested a few ideas to Sandeep ( including creation of a separate page solely devoted to www.IndiaAGI.ai )
This afternoon, I am meeting one ( almost fresh graduate ) who claims to have some experience of Digital Marketing. If I find he knows enough to help, then I will talk to you and then you can call him for a proper interview / evaluation.
Even if found suitable , this will NOT be in the form of a regular / full time job with us. At best, it could be a 3 month CONTRACT on some fixed compensation.
Ideally , it would imply working from home , for some specific DELIVERABLES , for a fixed LUMP SUM fee ( involving some small advance + progress payments against proof of DELIVERABLES )
In this context , please carefully study my following chat with GROK
Hcp
PS :
In recent past , Vishesh had contacted a couple of Digital Marketers suggested by Elton. He will try to reconnect with them , and if found suitable , will forward their details to you for follow up
Kishan / Sandeep talked about some website ( FIBRE ? ) where Digital Marketers list themselves
We must NOT engage any Out-of-Town marketer
I asked Grok :
“Many thanks Grok bhai : I sent your revised draft to Kishan .
Now , from " Production related " issues , I would like your advice on " Marketing related " issues ( for marketing of IndiaAGI ). For sometime now, I have been thinking to " outsource " promoting of IndiaAGI to some Digital Marketing freelancer.
In this context, this evening , I am meeting a young boy , who claims to be doing " Digital Marketing " for past couple of years.
Question > What questions should I ask him to assess his competence in this task ? May be you could prepare a tabulation where first column contains the " Parameters " of digital marketing , second column contains a specific question ( on the relevant parameter ) and the third column contains a " good " answer
SECOND >
A person by name VIKAS has contacted me ( https://www.linkedin.com/in/
GROK replied :
“ I’m thrilled to help you navigate the marketing strategy for IndiaAGI, bhai! Let’s tackle your two requests: first, preparing a set of questions to assess the digital marketing freelancer’s competence during your meeting, and second, drafting a Request for Proposal (RfP) email for Vikas regarding digital marketing services for IndiaAGI.
Part 1: Questions to Assess the Digital Marketing Freelancer’s Competence
To evaluate the young freelancer’s ability to promote IndiaAGI, we need to assess their expertise across key digital marketing parameters relevant to an open-source AI
project like IndiaAGI.
The goal is to ensure they can drive awareness, engage developers, and boost contributions on GitHub while aligning with IndiaAGI’s mission of
collaborative, ethical AI development.
Below is a tabulated set of questions, each tied to a specific digital marketing parameter, along with what constitutes a “good” answer.
The parameters are tailored to IndiaAGI’s unique needs: promoting an open-source framework to a tech-savvy audience, particularly in the Indian context.
Parameter | Question | Good Answer |
SEO (Search Engine Optimization) | How would you optimize the IndiaAGI website and GitHub repo to rank higher on Google for terms like “open-source AI India”? | A good answer would include: “I’d conduct keyword research to identify terms like ‘open-source AI India’ or ‘IndiaAGI framework,’ optimize the website’s meta tags, headers, and content with these keywords, and ensure the GitHub README is SEO-friendly. I’d also build backlinks from tech blogs, AI forums, and Indian developer communities to boost domain authority. For example, I’d pitch guest posts to sites like Analytics India Magazine.” The answer should show technical SEO knowledge and awareness of IndiaAGI’s developer audience.
|
Content Marketing | What type of content would you create to attract developers to contribute to IndiaAGI on GitHub? | A strong response: “I’d create blog posts on IndiaAGI’s website about its features, like the Bill Passing Module, and publish tutorials on platforms like Medium or Dev.to to showcase use cases. I’d also produce video demos on YouTube, explaining how to fork and contribute to the repo, and share case studies of derivatives like AuthorsCorner.ai. Content would be technical, engaging, and include CTAs linking to the GitHub repo.” The answer should emphasize developer-focused content and distribution channels.
|
Social Media Marketing | How would you use social media to promote IndiaAGI to Indian and global AI developers? | A good answer: “I’d focus on LinkedIn and Twitter for professional outreach, posting about IndiaAGI’s mission, updates, and contributor shout-outs, using hashtags like #OpenSourceAI and #IndiaTech. I’d also engage in AI groups on LinkedIn and Reddit (e.g., r/MachineLearning) to share updates and spark discussions. For Indian developers, I’d target regional tech communities on Instagram and WhatsApp groups, tailoring posts to local languages like Hindi.” The answer should show platform-specific strategies and community engagement.
|
Email Marketing | How would you use email campaigns to engage potential IndiaAGI contributors and users? | A solid response: “I’d build an email list via sign-ups on the IndiaAGI website, offering a free eBook on ethical AI development. I’d send monthly newsletters with project updates, contributor spotlights, and links to new GitHub issues. For example, I’d segment the list into developers and non-technical users, personalizing emails to highlight relevant features like consensus-based LLM outputs. I’d use tools like Mailchimp to track open rates and optimize campaigns.” The answer should demonstrate segmentation and analytics.
|
PPC (Pay-Per-Click) Advertising | What’s your approach to running a Google Ads campaign to drive traffic to the IndiaAGI GitHub repo? | A good answer: “I’d set up a Google Ads campaign targeting keywords like ‘open-source AI framework’ and ‘AI development India,’ with ad copy highlighting IndiaAGI’s unique mission. I’d use a modest budget, focusing on Search Ads to drive clicks to the GitHub repo, and set up conversion tracking to measure fork/downloads. I’d A/B test ad variations and optimize for cost-per-click, ensuring we attract relevant developer traffic.” The answer should show budget awareness and conversion focus.
|
Analytics and Performance Tracking | How would you measure the success of your marketing efforts for IndiaAGI? | A strong response: “I’d use Google Analytics to track website traffic and GitHub Insights to monitor repo activity (e.g., stars, forks, pull requests). I’d set KPIs like a 20% increase in repo stars or 100 new contributors in six months. For social media, I’d track engagement rates and referral traffic. I’d provide monthly reports with actionable insights, like tweaking underperforming campaigns.” The answer should tie metrics to IndiaAGI’s goals.
|
Community Building | How would you build a community around IndiaAGI to encourage contributions and ethical use? | A good answer: “I’d create a Discord or Slack channel for IndiaAGI contributors, hosting AMAs with you or Kishan to engage developers. I’d organize virtual hackathons on platforms like Devpost, offering prizes for innovative derivatives. I’d also promote ethical use by sharing guidelines on the website and highlighting community projects on www.IndiaAGI.ai’s ‘Community Innovations’ section.” The answer should focus on developer engagement and ethics.
|
Experience with Open-Source Projects | Have you marketed an open-source project before, and how would you apply that experience to IndiaAGI? | A strong response: “I promoted an open-source tool by creating a content series on its use cases, engaging with developers on GitHub Discussions, and pitching it to tech influencers for reviews. For IndiaAGI, I’d replicate this by targeting AI communities, leveraging your vision for ethical AI to attract contributors, and showcasing derivatives to inspire forks. If I haven’t worked on open-source, I’d study projects like TensorFlow to adapt their strategies.” The answer should show relevant experience or adaptability. |
Notes on Usage:
During the meeting, ask these questions to gauge the freelancer’s expertise and alignment with IndiaAGI’s goals.
Look for answers that demonstrate technical knowledge,
creativity, and an understanding of the open-source and Indian tech ecosystems. If they lack experience in open-source marketing, a good answer will show eagerness to
learn and adapt strategies from successful projects.
Part 2: Request for Proposal (RfP) Email for Vikas
You’ve asked for a professional email to Vikas, requesting a proposal for digital marketing services for IndiaAGI, despite his background in data analytics. The RfP should
outline IndiaAGI’s goals, the scope of work, and expectations for the proposal, encouraging Vikas to leverage his analytics skills in a marketing context. Below is a draft email
with a clear, professional tone.
Subject: Request for Proposal (RfP) for Digital Marketing of IndiaAGI
Dear Vikas,
I hope this email finds you well. Thank you for reaching out regarding remote work opportunities in data analytics. I’m Hemen Parekh, founder of IndiaAGI, an open-source AI
framework designed to foster collaborative, ethical AI development, particularly in the Indian context. We recently made IndiaAGI open-source on GitHub
(https://github.com/IndiaAGI/
Given your expertise in data analytics, as seen on your LinkedIn profile (https://www.linkedin.com/in/
perspective to our digital marketing efforts. I’m writing to invite you to submit a proposal for outsourcing the digital marketing of IndiaAGI. Below are the details to guide your
proposal:
Project Overview:
IndiaAGI is an open-source AI platform hosted on GitHub, aimed at enabling developers to build ethical, collaborative AI solutions. Our marketing goal is to increase
awareness, drive traffic to the GitHub repository, and grow our contributor base, particularly among Indian and global AI developers.
Scope of Work:
- Develop and execute a digital marketing strategy to promote IndiaAGI, including SEO, content marketing, social media, email campaigns, and potentially PPC advertising.
- Leverage data analytics to track campaign performance, optimize strategies, and report on key metrics (e.g., GitHub stars, forks, website traffic).
- Engage developer communities through platforms like LinkedIn, Twitter, Reddit, and Discord to encourage contributions and ethical use.
- Create content (e.g., blog posts, tutorials, videos) to highlight IndiaAGI’s features, such as the Bill Passing Module and consensus-based LLM outputs.
- Ensure all marketing aligns with IndiaAGI’s mission of ethical AI and includes proper branding as per our open-source license (e.g., acknowledging IndiaAGI in derivatives).
Proposal Requirements:
Please submit a proposal (PDF format, max 5 pages) by May 25, 2025, to hemen.parekh@gmail.com, including:
1. Your Experience:
Highlight your digital marketing experience, especially any work with open-source projects or tech communities. If new to marketing, explain how your data analytics skills can enhance marketing efforts (e.g., campaign optimization).
2. Proposed Strategy:
Outline a 6-month digital marketing plan for IndiaAGI, detailing channels, tactics, and how you’ll engage developers. Include how you’ll use analytics to measure success.
3. Timeline and Deliverables:
Provide a timeline for key activities (e.g., content creation, campaign launches) and expected deliverables (e.g., monthly reports, content pieces).
4. Budget:
Specify your proposed fee structure (e.g., hourly rate, project-based, or retainer)..
5. References:
Include 1–2 references or examples of past work (e.g., campaigns, analytics dashboards) relevant to marketing or data-driven projects.
Evaluation Criteria:
Proposals will be evaluated based on:
- Understanding of IndiaAGI’s mission and open-source goals.
- Creativity and feasibility of the marketing strategy.
- Ability to leverage data analytics for campaign optimization.
- Cost-effectiveness and clarity of the proposal.
Next Steps:
Please confirm receipt of this RfP and your intent to submit a proposal by May 15, 2025. If you have questions or need clarification, feel free to email me or Kishan Kokal
(kokalkishan.official@gmail.
We look forward to potentially collaborating with you to make IndiaAGI a global success.
Notes on the RfP:
- The email is professional yet approachable, acknowledging Vikas’s analytics background while encouraging him to apply it to marketing.
- It provides clear guidance on IndiaAGI’s goals and expectations, aligning with the open-source license and branding requirements.
- The budget reference for freelance digital marketers, ensuring Vikas proposes a competitive rate.
Additional Advice:
- For the Meeting: Use the tabulated questions to structure your discussion with the freelancer. If they lack open-source experience, ask how they’d adapt strategies from projects like TensorFlow or PyTorch. Take notes on their enthusiasm for IndiaAGI’s mission, as passion for ethical AI can compensate for gaps in experience.
- For Vikas: After sending the RfP, follow up if he doesn’t confirm receipt by May 15. If he’s hesitant about marketing due to his analytics focus, suggest a hybrid role where he analyzes campaign data while a marketing specialist handles creative tasks.
Let me know if you need further tweaks to the questions or RfP, or if you want help preparing for the meeting with the freelancer! 
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