Shri Diwakar Raoteji
Minister for Transport
Maharashtra Government
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Dear Shri Raoteji,
In Hindustan Times ( 02 Sept 2016 ) , carries a news report
, which reads :
State Transport Minister Diwakar Raote on Thursday asked autorickshaw
and taxi unions to improve and upgrade their services by using tools such as
smart phone applications to give cab aggregators a good run for their money
.
Shri Raote said, " I have suggested them to use app and
install GPS in their taxis to improve services "
An excellent advice , Shri Raoteji !
It is high time , old /
established / entrenched businesses realize that the March of Technology cannot be stopped and they stand to become
obsolete if they fail to " re-invent " their business models
If Taxi-Auto owners want to know
how exactly they can beat Uber / Ola ,
at their own game , let them read my following suggestion / blog
I would be happy to help , if requested
with regards,
(
click to view my profile )
Marol
, Mumbai , India
( M
) +91 - 98,67,55,08,08
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Monday, 16
May 2016
DNA ( 16 May 2016 ) carries
following news-report :
" LMO for apps to
replace fare meters "
In this report , Shri Amitabh
Gupta , Controller of Legal Metrology Organization ( LMO ) , is quoted as follows
:
"
There are couple of mobile phone-based applications available on the internet
which can calculate the fare based on distance and waiting time.
If
genuine applications are verified by the LMO, then any auto rickshaw or taxi driver
can download it on their phones and then use them.
Since
they would be verified by the LMO, there would no question over the issue of
malpractice.
This
way, gradually the electric metres would give way to such applications that appears
to be useful and are in line with the latest technology "
Congratulations
, Shri Gupta , for this initiative !
This
is , indeed , good development and reinforces my following suggestion / blog
:
----------------------------------------------------------------------
Sunday, 14
February 2016
As I observed in my earlier
blog ( 05 Feb 2016 ), Theodore Levitt wrote in his seminal essay,"
Marketing Myopia " :
If you don't obsolete yourself
, someone else will . So keep asking yourself : What
business are we in ?
Levitt gives example of
American Railroads , which failed to ask themselves this question and got obsolete
by American Car manufacturers and American Airlines . No more people wanted to
travel by trains !
Whereas it may take 10/20
years before Car Manufacturers themselves get obsolete ( by manufacturers of
Virtual Reality / Augmented Reality / Holographic / Hepatic devices and
web-services - making travelling unnecessary ) , according to me , taxi-rickshaw Meter Manufacturers are in the danger
of getting obsolete , within the next TWO YEARS !
Expect some Indian Start-Up
to come up with a digital taxi meter (
to be called , DigiMet ? ), resembling a
8" tablet , with a screen on both the
sides , visible to both , the driver and the passenger
DigiMet will
be integrated with :
* GPS based Google Map
* Mobile
App ( called , FareCalc ? ) downloaded from the web
site of the Authority fixing " Tariff " ( RTO ? )
Passengers will also need to
download / install , FareCalc app
on their smart phones
As requested by the passenger
, taxi driver will enter the destination location , in DigiMet
Immediately , DigiMet will display the following routes to the desired destination :
* Shortest route (
distance-wise )
* Fastest route ( time
wise ) , taking into account the traffic conditions on different routes
DigiMet will
also display , the amount of " fares " payable for each route ( also
displaying tariff : Rs per Km )
Now it is the passenger's
turn to select / choose the route that he wants the driver to take
The taxi /
rickshaw will start only thereafter !
At the end of the journey ,
passenger will have the options to pay the fare ,
* In cash
* By entering his
Credit Card details into the DigiMet , or
* Through his Mobile Wallet ( using NFC ? )
The Mobile App will also need
to have a provision for any " Waiting Time " charges to be added
When the destination is
reached , DigiMet will display :
* Distance travelled
* Time taken
* Waiting Time ( if any
)
* RTO approved tariff (
Rs per Km )
* Fare amount payable
Any revision in the tariff
will get updated automatically in DigiMet
as also on the smart phone of passenger
For taxis /
rickshaws running on Hybrid fuel ( producing less Co2 ) or Electric Vehicles (
zero emission ) , both , the driver and the passenger will get " Carbon Credits " ,
which will also get displayed on the DigiMet as also on the FareCalc Mobile App on the smart phone of the passenger ( @ 20
% of the fare payable ? )
These amounts will get
transferred to their respective Jan Dhan Bank Accounts ( thru DTB ) , every quarter
I suppose some variation of DigiMet / FareCalc can be introduced in all
State Transport buses and intra-city Municipal buses
I hope , the current
manufacturers of taxi - rickshaw meters are asking themselves :
What business are we in ?
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hemenparekh.in / blogs
15 May 2016
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