Name of
the Game : Co-operation
There
was a time when a Company had to compete with other companies within its own
Industry
Entry-barriers
across industries were very high
No
more !
In
the Internet Age , a Company never knows from where a competitor will spring up
and completely re-write the " Rules of the
Competition Game " !
It
seems , the rules of this new Competition Game is , " CO-OPERATION "
Something
like : " If you cannot lick them , then join them "
FOR EXAMPLE :
The existing
Car Manufacturers are being threatened by the " Non - Car Manufacturers " such as Amazon / Google / Apple / Alibaba
/ Baidu etc , who are rushing headlong
into manufacture of Autonomous (
Driverless ) Cars
So
these Car Manufacturers have realized the threat looming on the not-so-distant
horizon and started tying-up with " Ride
Share " companies
Eg:
*
General Motors with Lyft
*
Toyato with Uber
*
Volkswagen with Gett
*
BMW with Scoop
*
Ford ( India ) with Zoomcar
*
Mahindra & Mahindra with Ola
WHY ?
Because they have
realized that the TECTONIC
SHIFT shaking up the Car Industry is :
If you can have
" Transport as a Service " delivered WHERE
you wants , WHEN you wants , WITHIN 5 minutes and CHEAP , then why OWN a car ? - and worry
about repairs / parking / driver / taxes ?
Ride sharing
services are re-writing the rules of " Asset Ownership Vs Asset Service "
Remember , some 30
years , in many parts of India , homes and shops , used to " OWN " a small privately owned
diesel-operated GenSet , since there
were long hours of power BLACK-OUTS
? One could not depend upon State owned power supply companies . You had
to fend for yourself !
But when power from
Public Utility Companies became abundant / cheap and reliable , private
Gensets disappeared !
That is about to
happen in case of privately owned cars of which India produced some 2.8 million in 2015-16
HOW ?
A
privately owned car ( may be ) operates for just 2.4 hours ( out of 24 hours )
per day . That is 10 % utilization
Rest
of the time , it is parked
But
suppose , it was available for plying on the roads , for 50 % of the time ( 12 hours per day ) ?
That
is 5 times as much ! And available to ANYONE
at a moment's notice ( thru Mobile App )
Then
, it is theoretically possible that the number of NEW
cars Indian private owners buy , may go down to 0.5
million per year ( as against 2.8
million ) , since few people would want to " Buy / Own " a car !
That
is a huge threat to existing car manufacturers ! Imagine being made obsolete by
Ride-Sharing Companies !
WHAT NEXT ?
Next tectonic shift
is :
DRIVER-LESS CARS = LESS-CAR ROADS
Why do
you think , car-companies like Tesla / General Motors / VW
and non-car companies like Google / Uber etc are frantically working to launch
" AUTONOMOUS ( DRIVER-LESS ) "
cars ?
They
have no love lost for the drivers ! ( May be , a little bit ! )
In a
traffic jam , taking a taxi from Andheri to Churchgate , will take you 90
minutes , even if it is a Uber or Ola
So ,
a Ride Sharing company may save you
those other hassles ( repairs / parking / taxes / driver etc ) , but it does
not save you any travel-time , to go from A to B
That
( no reduction in travel time ) holds good , even for DRIVER-LESS , ride-sharing taxies !
Diver
or no driver , travel time remains the same
Except
for another " PARADIGM SHIFT
" in case of DRIVER-LESS cars ,
viz:
Its
utilization can easily go up to 90 % of 24 hours !
Imagine
1 LAKH , DRIVER-LESS , Uber / Ola
ride-sharing taxies roaming the streets of Mumbai , 24 hours a day !
That may eliminate
from the roads of Mumbai , 10 LAKH private
cars , making Mumbai , a
*
less CAR / less TRAFFIC JAM / less POLLUTED / less NOISY / less TRAVEL-TIME / less
ACCIDENT , city !
I
hope Shri Nitin Gadkariji , re-focuses on replacing Old Polluting Petrol /
Diesel Vehicles ( V-VMP ) with
Driver-less Ride Sharing Future of Urban Transport
I am
sure , he is aware of the Guidelines released by the US Department of
Transportation just 2 days back , which outlined safety expectations and
encourage uniform rules for the DRIVER-LESS CAR
technology
--------------------------------------------------------------------------------------------------------------------------------
23 Sept
2016
www.hemenparekh.in / blogs
hemen
parekh
Marol
, Mumbai , India
(
M ) +91 - 98,67,55,08,08
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