Dear
Susieben :
My
wife Bharati and myself had an opportunity to talk to your Geeta Bhojak , when she visited our society
this morning and talked about your enterprise
A
few minutes back , I also glanced through your web site
We are proud of what you have started .
Congratulations !
You
may like my suggestion , in the following blog
You
may also want to consider online messaging service of my web site
for
sending out your Marketing Message to 40,000 + Companies located in Mumbai
(
Blast
- Citywise ) . Just takes ONE mouse click !
Detailed
procedure is explained at page..........Dear Pallavi
Marketing
Messages blasted by other NGOs can be seen at... World
Wide Wall
If
there are any questions , feel free to phone ( 0 - 98,67,55,08,08 )
hemen
parekh
www.hemenparekh.in /
blogs
Marol
, Mumbai , India
(
M ) +91 - 98,67,55,08,08
----------------------------------------------------------------------------------------------------
Making Yourself Obsolete ?
As
I observed in my earlier blog ( 05 Feb 2016 ), Theodore Levitt wrote in his
seminal essay," Marketing Myopia
" :
If
you don't obsolete yourself , someone else will . So keep asking yourself :
What business are we in ?
Levitt
gives example of American Railroads , which failed to ask themselves this
question and got obsolete by American Car manufacturers and American Airlines .
No more people wanted to travel by trains !
Whereas
it may take 10/20 years before Car Manufacturers themselves get obsolete ( by
manufacturers of Virtual Reality / Augmented Reality / Holographic / Hepatic
devices and web-services - making travelling unnecessary ) , according to me , taxi-rickshaw Meter Manufacturers are in the danger
of getting obsolete , within the next TWO YEARS !
Expect
some Indian Start-Up to come up with a digital
taxi meter ( to be called , DigiMet ? ), resembling a 8" tablet , with a
screen on both the sides , visible to both , the driver and the passenger
DigiMet
will be integrated with :
*
GPS based Google Map
*
Mobile App ( called , FareCalc ? ) downloaded
from the web site of the Authority fixing " Tariff " ( RTO ? )
Passengers
will also need to download / install , FareCalc
app on their smart phones
As
requested by the passenger , taxi driver will enter the destination location ,
in DigiMet
Immediately
, DigiMet will display the following routes
to the desired destination :
*
Shortest route ( distance-wise )
*
Fastest route ( time wise ) , taking into account
the traffic conditions on different routes
DigiMet
will also display , the amount of " fares " payable for each route (
also displaying tariff : Rs per Km )
Now
it is the passenger's turn to select / choose the route that he wants the driver
to take
The
taxi / rickshaw will start only thereafter !
At
the end of the journey , passenger will have the options to pay the fare ,
*
In cash
*
By entering his Credit Card details into the DigiMet
, or
*
Through his Mobile Wallet ( using NFC ? )
The
Mobile App will also need to have a provision for any " Waiting Time
" charges to be added
When
the destination is reached , DigiMet will
display :
*
Distance travelled
*
Time taken
*
Waiting Time ( if any )
*
RTO approved tariff ( Rs per Km )
*
Fare amount payable
Any
revision in the tariff will get updated automatically in DigiMet as also on the smart phone of passenger
For
taxis / rickshaws running on Hybrid fuel ( producing less Co2 ) or Electric
Vehicles ( zero emission ) , both , the driver and the passenger will get
" Carbon Credits " , which will also get displayed on the DigiMet as also on the FareCalc
Mobile App on the smart phone of the passenger ( @ 20 % of the fare payable ? )
These
amounts will get transferred to their respective Jan Dhan Bank Accounts ( thru
DTB ) , every quarter
I
suppose some variation of DigiMet / FareCalc can be introduced in all State Transport
buses and intra-city Municipal buses
I
hope , the current manufacturers of taxi - rickshaw meters are asking
themselves :
What
business are we in ?
------------------------------------------------------------------------------------------------------------
www.hemenparekh.in / blogs
15
Feb 2016
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