Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Wednesday, 21 October 2015

CREATING BRAND AWARENESS


Dear Amitabh ,


Investment News Items on B2B

    Last evening , this crossed 2200



Publicity for Make in India


    Following are avenues worth considering :


    * PACKAGED  COMMODITIES

          All packaged commodities are required to carry a " Declaration " on the package

         This declaration consists of Product Name / Quantity / MRP / Expiry Date / Address of
         Manufacturer / Packer ( City - State )
 
         From 01 Jan 2016 , providing E mail Id of Customer Service Dept / Person , will also become

         mandatory ( all under Packaged Commodity Act )

         May be Govt can consider inclusion of " Make in India " Lion logo , inside which , must be embedded,

         words , MADE IN INDIA

         Considering that billions of packages get sold every year , this would give fantastic - and FREE -

         publicity



        *   Number Plates of Vehicles

             Imagine the impact ( creation of awareness of the BRAND ) , if all Vehicle Number Plates were to

             carry the " Make in India " LION logo !

             Millions of vehicles , plying on India's roads , are seen every day ,  BILLIONS of times  !

             Can be started with all Government Vehicles , before extending to private vehicles



        *  Slogans on the rear of Buses / Trucks


            Next time you are travelling in your car , try to find on the rear of a Bus / Truck ahead of you ,

            following painted words :  HORN OK   or    SIDE PLEASE  or   DO NOT OVERTAKE

           Quite often , these words are surrounded by images of GODS-GODDESES / PEACOCK / LION etc

           This " Road Art " is not commissioned by the vehicle owners  !

           It is largely , the inspired creativity of the painter/artist

           Imagine if we could get some of them to start painting " Make in India " LION logo

           It would catch-on like wild fire !



With regards ,

hemen  /  0 - 98,67,55,08,08

          

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