Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday 20 December 2013

RE: Database of Professional Associations


Manoj

We are not interested in database of individual members

Only the database of ASSOCIATIONS

hcp

From: Manoj Pandey
Sent: Friday, December 20, 2013 12:29 PM
To: Hemen Parekh; Kailas Patil; Sanjivani Kadam
Subject: RE: Database of Professional Associations



Thanks & Regards,
Manoj Pandey


From: Hemen Parekh
Sent: Friday, December 20, 2013 9:00 AM
To: Kailas Patil; Manoj Pandey; Sanjivani Kadam
Cc: shuklendu.baji@sentientsystems.net; nitin.ruge@sentientsystems.net; Sonal Thakker
Subject: Database of Professional Associations

Dear Team


Occasionally , " Professional Associations " are also called " Societies "

In either case , members are individuals / persons , belonging to a particular Profession / Craft / Skill

Eg:

> Institute of Chartered Accountants

> Institute of Engineers

> Association of Dentists

> Association of Heart Surgeons

> Delhi Bar Association

> Institute of Architects ...etc


We would like to build up a Database of such organizations - starting with Indian organizations

But later on , we will compile data of associations , all over the world

We will give preference to English-speaking countries

Then , in B2B web site , we will enable companies / businesses etc to be able to blast their " Marketing Messages " to such Associations , similar to " Chambers of Commerce "

Why would a company / business , want to blast its Marketing Message to an " Association " ?

Eg;

> A company brings out an energy-efficient Air Conditioner . It must spread this info amongst people who " influence " the decision to buy an Air Conditioner , - in this case , members of " Institute of Architects "

   Company can send its Marketing Message to the Institute , requesting it to forward its promotional email to its members

   Most institutes are happy to circulate such info amongst its members



> A company brings out a novel Circuit Breaker

   It would write to " Institute of Maintenance Engineers "



> A company designs a Dentist Chair . It would write to " Asso of Dentists "


> A company comes out with a " Accounting Software " package . It would write to " Institute of Chartered Accountants "

Remember ,

Each " Purchase Decision " ( whether , for a product or a service ) is taken by an " Individual " - who may or may not be the " Purchase Manager " of an organization

A marketer must " target " such a decision-maker

And , in most cases , such Decision Makers , are members of their Professional Organization

Sometimes , even members of International Organizations

Every company / business , employs professionals , who belong to some or other Professional Organizations

Easiest way to reach-out to them , is thru their Professional Organizations

For some time now , Manoj and Sanjivani , have been trying to find links of web sites where we can find a list of such Associations

It is necessary to step up such search

They may wish to look up following web sites :

> JustDial

> Sulekha

> Getit.in

> IndiaMart

> Yellowpages.co.in

> HotFrog.in

> CitizensIndia

> BizMax.in


Kailas should focus on finding Database Vendors , who may have such database readily available with them

We need following minimum info :

> Name of Association

> Country

> City

> Email Id

> Web URL ( optional )


I am sure , Tushar can do some R&D himself


hcp



PS :

Let us say , Sonal has a mandate for finding a " Materials Manager " for Paradip Phosphate

It might make her task of headhunting easy , if she were to send out a message to the " Indian Institute of Materials Managers " - of course , without revealing the identity of our client

May be IIMM , would forward her email to its 9800 members all over India !

When jobs are getting scarce , I would think that an association may want to help its members by circulating such Vacancies

  


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