Dear
Team
Occasionally
, " Professional
Associations " are also called " Societies "
In
either case , members are individuals / persons , belonging to a particular Profession / Craft / Skill
Eg:
>
Institute of Chartered Accountants
>
Institute of Engineers
>
Association of Dentists
>
Association of Heart Surgeons
>
Delhi Bar Association
>
Institute of Architects ...etc
We
would like to build up a Database of such organizations - starting with Indian
organizations
But
later on , we will compile data of associations , all over the world
We
will give preference to English-speaking countries
Then
, in B2B web site , we will enable companies / businesses etc to be able to
blast their " Marketing Messages " to such Associations , similar to
" Chambers of Commerce "
Why
would a company / business , want to blast its Marketing Message to an "
Association " ?
Eg;
>
A company brings out an energy-efficient Air Conditioner . It must spread this info amongst
people who " influence " the decision to buy an Air Conditioner , -
in this case , members of " Institute of Architects "
Company can send its Marketing Message to the Institute , requesting it to
forward its promotional email to its members
Most institutes are happy to circulate such info
amongst its members
>
A company brings out a novel Circuit
Breaker
It would write to " Institute
of Maintenance Engineers "
>
A company designs a Dentist
Chair . It would write to " Asso of Dentists "
>
A company comes out with a " Accounting Software " package . It would write to " Institute of Chartered
Accountants "
Remember
,
Each
" Purchase Decision
" ( whether , for a product or a service ) is taken by an "
Individual " - who may or may not be the " Purchase Manager " of
an organization
A
marketer must " target " such a decision-maker
And
, in most cases , such Decision Makers , are members of their Professional
Organization
Sometimes
, even members of International Organizations
Every
company / business , employs professionals , who belong to some or other
Professional Organizations
Easiest
way to reach-out to them , is thru their Professional Organizations
For
some time now , Manoj and Sanjivani , have been trying to find links of web
sites where we can find a list of such Associations
It is necessary to step up such search
They
may wish to look up following web sites :
>
JustDial
>
Sulekha
>
Getit.in
>
IndiaMart
>
Yellowpages.co.in
>
HotFrog.in
>
CitizensIndia
>
BizMax.in
Kailas should focus on finding Database Vendors , who may have such
database readily available with them
We
need following minimum info :
>
Name of Association
>
Country
>
City
>
Email Id
>
Web URL ( optional )
I
am sure , Tushar can do some R&D himself
hcp
PS
:
Let
us say , Sonal has a mandate for finding a " Materials Manager " for Paradip Phosphate
It
might make her task of headhunting easy , if she were to send out a message to
the " Indian Institute of Materials Managers
" - of course , without revealing the identity of our client
May
be IIMM , would forward her email to its 9800 members all over India !
When
jobs are getting scarce , I would think that an association may want to help
its members by circulating such Vacancies
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