A NEW DAWN ?
On 05 Sept 2015 , I had an opportunity to listen to
Shri Amitabh Kant ( Secretary - DIPP ) at Jaihind College , Mumbai
Topic was :
How can ordinary citizens contribute for the success of
Make In India ?
Here are a few revolutionary IDEAS that he laid out ,
in respect of ,
" Ease of Doing Business " in India :
* All interactions with Industry Ministry
to become online / digitized
* No industrialist / businessmen need to
visit Udyog Bhavan , ever
* A single window application / clearance
of online Investment proposals
* Industry Ministry will internally
co-ordinate with all other Ministries
* Investment projects will be monitored
thru Project Management Software
* Project Status Reports will be visible to
public on a dedicated web site
* No need for any permission / approvals
for Start-Ups
* No physical interaction of tax-payers
with Income Tax officers
But , as far as contribution of ordinary citizens is
concerned , he had only one advice :
" Branding must not be confused with
glossy / virtual / animated
advertising / publicity on TV or on Social
Media
Branding is the REAL user experience on
the ground of a product / service
Eg :
Not throwing garbage on the streets , is
also branding of Make in India
Citizens must not look up to the
Government for directions on everything
There is urgent need to put an end to the
dependency on " Sarkar Maa-
Baap " culture
Let each citizen think up of his own
unique contribution to Make in India "
I was reminded of a song from an old Hindi
film ( free translation ) :
" The darker and depressing the long
night ,
the brighter and colorful will
be the dawn "
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hemen parekh
07 Sept 2015
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