Friends :
May be , in today’s papers, you saw Google Gemini advt. If it intrigued you , then look up my following blog
Regards ,
Hemen Parekh
https://myblogepage.blogspot.
One Verb Google’s Ad Forgot
Your ____ AI: The One Verb Google’s Ad Forgot
By Hemen Parekh | 22 June 2026 | Mumbai
The advertisement, front and back
This morning, a full-page Google advertisement landed in front of me.
The product is Gemini Enterprise, from Google Cloud.
The front page makes the pitch :
your AI should not feel like someone else’s AI
— it should be grounded in your own data, protected end-to-end, with agents
doing the work so your people can lead.
The back page is cleverer. A single headline — “Your ____ AI” — with the blank
filled, one word at a time, by a whole litany of verbs:
reasoning · accelerating · integrating · automating · safeguarding · empowering · scaling · unifying · executing · anticipating · decoding
— built-for-people · built-for-business —
I read that list twice. Not because it was new to me — but because most of it
described my own working life. And because of the one word that was missing.
Two of those verbs have been my method since 2013
Look again at the litany. Anticipating. Decoding
For more than a decade I have done exactly these two things by hand. I anticipate
— I write down, and date, where I think the country is heading on jobs, justice,
technology, governance.
Then, years later, when government or industry arrives at the same place, I
decode
— I match today’s news against my own dated post and show the precedence.
Anticipating, then decoding. Google now sells those two verbs as features.
I have been living them as a habit, with date-stamps as my receipts.
And I no longer do it alone. With my colleague Kishan, I turned my roughly 6,800
blogs into something an AI can search and retrieve — SearchMyBlogs, at
Ask it for my writings on robots and it returns the trail from 2016 to 2026.
Ask it about employment policy and it surfaces posts older than most of today’s
schemes
It is, in Google’s own words, an AI grounded in my own data -
— only at the scale of one citizen, with no marketing budget at all.
The verb that is missing
Now read the litany one more time and ask yourself which verb is not there.
Reasoning, accelerating, integrating, automating, safeguarding, empowering,
scaling, unifying, executing, anticipating, decoding — a dozen proud verbs. And
nowhere among them : citing.
That is not a small omission. It is the whole difference. An AI can reason brilliantly
and still cite nothing. It can decode a trend and never tell you whose idea it was,
or when it was first written.
An AI that reasons but does not cite is an AI that quietly takes the credit.
The single verb my whole life’s work points at — and the one I named my next
system after, the Citing Agent — is the one verb Google’s copywriters left off the
page.
The twist : citing is plumbing, not a slogan
Here is what no advertisement will tell you, and what I will — because honesty is
the only currency a 92-year-old has left to spend.
The other day I asked my own SearchMyBlogs a simple question. For a few
moments it could not reach into my archive at all — the retrieval tools were not
wired in properly. So instead of citing my writing, it began answering from the
open web. For those moments it had become exactly the thing the front page
warns against: someone else’s AI. It recovered, but only after I nudged it back.
That small stumble is the entire game. Google’s glossy verbs — reasoning,
safeguarding, grounding — make all of this sound like a switch you flip. It is not.
Citing is plumbing, not a slogan. The moment the pipes come loose, even the
most expensive AI stops citing your knowledge and starts guessing from a
stranger’s.
An enterprise can hide that plumbing behind a beautiful tagline. I cannot — and I
do not want to. My entire purpose is to make my 6,800 blogs reliably citable.
A confident wrong citation is worse than an honest “I don’t have it.”
So the rule I am writing into my own system is the opposite of the
advertisement’s polish :
when the pipes break, say so loudly — never paper over the gap with a
guess.
What I am really saying
Google is right about the destination. Your AI should be your own, grounded in
your own knowledge, reasoning and decoding and anticipating on your behalf. I
have believed this long enough to have built a small version of it.
But fill in their blank honestly and one word still waits: Your citing AI. Reasoni
without citing is borrowed brilliance. Citing without working plumbing is a broken
promise. Get both right — the verb and the pipes — and only then is the AI truly
yours.
And I would rather have a small AI that cites the truth than a grand one that
reasons beautifully and credits no one.
Try it yourself — ask my archive a question at searchmyblogs.indiaagi.ai.
If it ever guesses instead of citing, tell me. That is a bug, not a feature.
==============================
I asked SearchMyBlogs :
Dear Twin >
Over the years, I have written many blogs about developments at Google. Can you tell me some of those developments ?
It replied , citing my 18 blogs from 2017 onwards :
https://searchmyblogs.
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