In IoT age , what is the future of privacy ?
----------------------------------------------
In
one word : Bleak
Here
is proof :
Extract :
That’s the idea behind Water.io, a hardware company that’s working on a
range of “smart caps” that keep
track of how much stuff is left
in a container.
The caps will
tell you if you’re hydrating
enough, track whether you’re taking all your pills — and, yes, put in orders when you’re running low on soap.
But in the end, it’s just one more way for retailers to collect data about your shopping and consumption habits.
Water.io CEO Kobi
Bentkovski spelled out the vision in a new interview with Fast Company.
“We are
enabling the brands of consumer packaged goods to get data from their products,” he said.
“The moment they know who their customers are, how
customers are using a product, and when the
product is going to run out is the moment they can compete with Amazon and the
private brands of the retailers.”
Following persons / groups / authorities ,
have shown concern about the privacy of the mobile phone users who provide their Aadhar ID to TELCOs
for e-KYC .
After visiting Water.io website, they
may want to ask of themselves :
“ Under proposed DATA PROTECTION LAW , shall we ban Indian manufacturers of millions of
Consumer Goods , from
using this “ invasive “ technology ?
And then, how can we stop
Indian consumers from using imported consumer
products using
this technology ? “
· Government Policy Makers
·
· Supreme Court
·
· COAI
·
· DoT ( Telecom Ministry )
·
· UIDAI
·
· B N Srikrishna Committee
·
· PM-EAC
·
· PM-STIAC
·
20 Oct 2018
www.hemenparekh.in
/ blogs
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