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How to Measure the Success of Your Facebook and Twitter
Communications
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Tomorrow, September 11, 2014
1:30 – 3 p.m. ET
Sign
Up Now
There’s still time to sign up for today’s social
media measurement webinar, where you will learn how to determine the
important metrics you need to follow to properly assess your social
strategy. Our experienced panel will also discuss the best tools for measuring
your efforts on Facebook and Twitter, and how to integrate your social
media measurement efforts into your overall communications strategy.
You’ll leave this webinar with a better understanding of social media
measurement and how to prove the value of your work with senior leaders.
At this Webinar, you'll learn how to:
- Assess your current social media strategy and
identify strong points and weak spots
- Map out your social media plan by scope, goals,
objectives and budget
- Determine which free or paid measurement tools
work best for your social media channels
- Choose which data is important to your brand and
focus on that
- Recognize the difference between vanity metrics
and metrics that measure substantive data
- Use Facebook and Twitter analytics tools to
improve your presence on those platforms
- Use your data to integrate social into your
overall communications strategy
- Present clear reports that speak directly to the
concerns of your brand’s leadership
- Read and analyze measurement data and make
necessary adjustments to your social media strategy
Featured Speakers:
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Chad
Parizman
Director, Convergent Media
Scripps Networks Interactive
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Don't miss your chance to learn the most effective
metrics for your organization’s social media efforts!
Contact Rachel Scharmann at rscharmann@accessintel.com with
questions.
Related Items:
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Access Intelligence LLC • 4
Choke Cherry Rd, 2nd Floor • Rockville, MD 20850
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