Creating Mailing List in B2C

Dear Team,

During our Review Meeting yesterday , we spent some time discussing :
How can we bring about , the concept of, “ Zeroing In / Targeting / Filtering / Narrowing Down “ , while creating a Mailing List ?
How can we make this process , a dynamic , visually appealing animation ?
We are starting with a very large database ( records / resumes ) of CONSUMERS ( jobseekers ) – 47 lakhs to begin with and , may be another 100 lakhs to be added soon
Then filtering this database to generate the desired Demographic Profile , which is of interest to the Message-Sender
As each Selection Criteria gets “ applied “ , the database “ shrinks “
Each subsequent application of an additional criteria , will further reduce the database
Creator of the Mailing List should be able to SEE such sequential reductions , visually ( apart from displaying the corresponding NUMBER in text )
He should be able to “ De-Select “ any criteria , any time and Narrow ( tighten ) or Widen ( loosen ) , a given criteria , at any time and , instantly SEE its effect

Simplest methods would be a Visual Display of either ,

Ø Concentric Circles ,     or

Ø Concentric Squares

You will find many examples of these by entering these Search Terms in Google and searching under “ Images “
With application of each “ Selection Criteria “ the starting circle will shrink
De-selection will restore it to its earlier state
You may also want to take a look at the following link :

 http://www.google.co.in/search?hl=en&site=imghp&tbm=isch&source=hp&biw=819&bih=541&q=concentric+circles&oq=concentric+circles&gs_l=img.3..0l10.2037.11648.0.12360.18.12.0.6.6.0.151.1499.0j12.12.0...0.0.0..1ac.1.17.img.AVRmgMf_P0Q#hl=en&site=imghp&tbm=isch&sa=1&q=demographic+targets&oq=demographic+targets&gs_l=img.3..0i24.17875.40266.10.40954.19.13.0.6.6.0.125.1601.0j13.13.0...0.0.0..1c.1.17.img.nI94cO0bU8s&bav=on.2,or.r_qf.&bvm=bv.48705608,d.bmk&fp=d143fbaa973a4951&biw=819&bih=541&facrc=_&imgdii=5IUAlfnUb2lzrM%3A%3B367RstYIfqansM%3B5IUAlfnUb2lzrM%3A&imgrc=5IUAlfnUb2lzrM%3A%3B47ACZaBKNpt2BM%3Bhttp%253A%252F%252Fcdn.business2community.com%252Fwp-content%252Fuploads%252F2012%252F12%252Ftarget-market-.jpg%3Bhttp%253A%252F%252Fwww.business2community.com%252Fconsumer-marketing%252Ftarget-marketing-keep-studying-0347476%3B400%3B300

One can also show an image consisting of ( say ) 7 groups ( corresponding to 7 Selection Criteria ? ) of 5 people-images each, where one group is standing in the centre , surrounded by 6 other groups ( a hexagonal arrangement ? )
To begin with , all 7 groups are visible in the image
As each Selection Criteria gets “ applied “ , one of the surrounding group ( of 5 persons ) “disappears “ !
Ultimately , only the CENTRAL group of 5 persons remains –the target group

If we cannot pull this off right now , then we may make a beginning with simple concentric circles

Regards

hcp